LSBM200 – AS2 | My Assignment Tutor

LSBM200 – AS2Assignment 2 Report – to be submitted by 3 p.m. 5th January 2021. OverallAS2 components carries 80% Weighting. Word Count: 2500 wordsThis is an individual report Title pageModule code, Module name, Assessment title, submissiondate and your IDXContents page(Table of Contents)Headings, sub-headings, pages numbers and numberedsystemX1.0 Introduction• Introduce the topic: Explain briefly what your topic is about,for example give a definition and explain that it is animportant tool/technique for successful digital marketing• Introduce the report: Explain that you are going to discuss thetopic in more detail, showing how it has been used bybusinesses as part of their digital marketing strategies. Inaddition, you should mention that you are going to evaluatethe use of the tool/technique in the Simbound digitalmarketing simulation game.300words2.0 Main Body(Do not use “Main body” asyour section title) – Instead,present your own title for thesection depending on yourchosen topic.Discussion of the topic (1000 words)(Survey of current Industry practices and tools)In this section you should discuss the topic in detail, explaining howit relates to other Digital Marketing tools and techniques and givingreal life, current examples. A possible structure is as follows:– Overview: what is the technique, why is it used and what are thebenefits of using it– How does the technique work, for example in SEM what are thefactors affecting the algorithms, in email how is it underpinnedby AI and automation (these are examples and not instructionsabout what you have to write).– Use examples and show screenshots of how the tool/technique isused to illustrate your answer. Do not overload your report withillustrations – make references to the illustrations in your writingwhere appropriate.– For guidance on examples on how to use illustrations look at thelecture slides.(Students should cite sources consistently)1000words LSBM200 – AS2 2.0 Main Body(950 words)Simbound (950 words)(Your own experience of Simbound)In this section you need to discuss Simbound and evaluate it as tohow it helped you understand the topic. For example, how did thegame help you to understand PPC and driving paid search results toyour landing pages? If your topic was SEM.In this section you can use screenshots from Simbound to illustrateyour answer. It is ok to use the screenshots your group prepared forthe presentations.(Students should cite sources consistently)950words3.0 Conclusions(250 words)ConclusionYour conclusion should repeat the purpose of the report and explainwhat you have discovered. A good conclusion will also point towardswhat businesses can do in future or refer to new techniques that arecurrently being developed or are in use.250WordsGuidance & Hints– Ensure your tutors see your drafts before the X’mas Break– Reflect on the Business Decisions you made, The results and whatyou learnt.– Use all credible sources made available on Canvas such as:–– etc.PresentationWord CountThe assignment should be presented as an MS-Word document, Ifany other format is presented in Turnitin, students will bepenalized for not following instructions. (No Pdfs)Any wordcount more than 2500 will not be marked – This meansmarking will stop at 2750 words. Any response outside this numberwill not be included for grading. LSBM200 – AS2 ReferencesMinimum of 12 referencesHarvard style of referencing expected.XAppendicesIf necessaryX


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