Strategy Simulation | My Assignment Tutor

1ASSIGNMENT INSTRUCTIONS AssessmentStrategy SimulationAssessment code:010Academic Year:2020/21Trimester:1Module Title:Business StrategyModule Code:MOD003337Level:6Module Leader:Benjamin TaiwoWeighting:50%Word Limit:Not ApplicableAssessed LearningOutcomesLO1: Improve abilities of strategic problem identification, analysis and solution.LO2: Integrate business capabilities and functions in an analytical manner.LO4: Improve ability to work as part of a team.LO5: Demonstrate an understanding of key strategic management concepts,models and literature and apply knowledge of strategic decision making in avariety of ‘real world’ contexts.Submission Deadline:Week 11 – Saturday 28th November to Friday 4th December WRITING YOUR ASSIGNMENT:• The Business Strategy Game (BSG) is a simulation.• The assessment requires your active participation in order to be awarded a grade.• This assessment is a group activity.• Completing the Business Strategy Game provides a group mark that is recorded as the interimassessment.• The final assessment is an individual report that assesses the progression and outcome of theBusiness Strategy Game.SUBMITTING YOUR ASSIGNMENT:• This assignment is carried out as a group simulation.• The BSG will generate scores known as ‘Investor Expectation Score’, which is determined bygroup performance, and constitutes assessment grades.• The overall group grade for the interim assessment is automatically generated by the BusinessGame Simulation itself, based on student participation, decision-making skills and performance.• Please refer to the Academic Regulations, or the Student Handbook for full details.2Introduction:The BSG is a web-based total enterprise simulation that can be accessed 24-7 fromany computer with an internet connection. The game is strategic in nature and is basedupon a global business engaged in the manufacture and sale of athletic footwear.Student teams (or companies) compete against each other for a predeterminedpattern of market demand. Your tutor is responsible for overseeing the operation ofthe game and establishes many of the externalities which will shape companydecision-making (such as exchange rates, material prices and shipping costs).The game requires the input of yearly business decisions, such as volumes of goodsto manufacture, shipment volumes, pricing levels and advertising spend. Thesedecisions are collectively processed on an on-line server program, and the game thenrolls on to another year’s play. Scores based on a number of performance metrics (forexample, profit, market share, capitalisation, sales volume) are determined, resultingin the teams moving up or down a league table. The BSG can be run over a sustainedseries of decision periods (simulated years).You are participating in the business simulation, where you are expected tocreate/make decisions on a weekly basis, for a firm within an industry (the firmnumbers will be allocated by the tutor, but you will self-select the group members towork with – the size of the group membership will depend on the actual number ofparticipants in the game.TaskYou are required to play six rounds of the game, each round representing one year:• ANALYSE the outcomes of the decisions made in each round of the game• REFLECT on the results of the decisions• RE-FORMULATE strategies for your organisation based on theREFLECTION, for the duration of the simulationCREATEBRIEFING PHASEANALYSEREFLECT/ REFORMULATEDEBRIEFING PHASEDECIDE3PARTICIPATION PHASEThere will be a briefing and debriefing session before and after each round of thesimulation.Marking Guide• The BSG assesses your decision-making efficacy during your participation inthe simulation.• The overall group grade is automatically generated by the Business GameSimulation itself.• The overall grade is based on the group’s Investor Expectation Score translatedto a final grade score scaled to a student mark. A scale chart is available onthe VLE. This grade, with a 50% weighting, will then contribute to your finaloverall grade.NB. In addition to the two formal summative assessments, there are formativeassessments at every round of decisions, which will enable you to learn from botherrors and positive experiences in your decision making.This action learning approach is important in equipping students with practical, appliedskills in management decision making, as well as promoting deeper learning.If you abstain from making decisions and proceed to save the session, in two ormore of the decision rounds, you will be excluded from the simulation. You willthus be unable to participate further and you will be awarded a grade of zero,irrespective of the score on the scoreboard.45


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