Business Research Method | My Assignment Tutor

Module Title:Business Research MethodModule Code:7BUS2002Assignment Format & Maximum Word countAn INDIVIDUAL Research Proposal (2000 words + 10%)Assignment Weighting:70%Coursework Submission:Time: 18:00 Date: Friday 15th January 2021Method: StudyNet e-SubmissionCoursework return Date returned to students:Date: 12th February 2021Module leaderDr Xiangping Du & Maarten PontierFirst markerInternal ModeratorApproved ☐Date:Module Board nameExternal ExaminerApproved ☐Date:Module Board date Assessment CriteriaLearning Outcomes: Knowledge and Understanding tested in this assignment:understand relevant methodological concepts and challenges associated with business research critically examine the range of research methods and justify their potential relevance to a chosen research topic analyse ethical aspects of research design and propose responsible researchLearning Outcomes: Skills and Attributes tested in this assignment:identify relevant literature, providing critical analysis of the theories, concepts, paradigms, principles and views formulate an appropriate ethical research strategy to plan the gathering and analysis of appropriate data propose a complex research activity in a systematic and creative mannerFeedback /Marking criteria for this AssignmentPerformance will be assessed using HBS Grading Criteria and Mark scheme.Guidance for improvement will be given in writing on the Assessment Feedback Form or on the StudyNet Feedback Form within 4 weeks of submission. For each day or part day up to five days after the published deadline, coursework relating to modules submitted late will have the numeric grade reduced by 10 grade points until or unless the numeric grade reaches 40 for levels 4, 5 and 6 or 50 for level 7 (PG). If a submission is more than 5 days after the published deadline, a grade of zero will be awarded. Where the numeric grade awarded for the assessment is less than 40, no lateness penalty will be applied; Detailed Brief for Individual/Group AssessmentAssignment Title: MSc IB Research Proposal Please do not put your name anywhere in the Assignment – ID number only Description of the assignment: You are required to produce research proposal, written in report format and appropriate academic style (use of headings and sub-headings). The word count is 2,000 words (+) 10%. The research proposal should cover various points highlighted below – you may use the below points as your headings and sub-headings too: Proposed title of your final research project, in the format of e.g. An investigation into the…Brief Introduction to the proposed subject area, including: explain the key theoretical concepts of the research provide relevant background/ (business) context in which the research is situated e.g. industry/sector/organisation/target market that your research focus on provide a clear rationale (your reasons for choosing this topic), or the significance/impact of the researchA clear indication of aims and objectives to be achieved, plus either your dissertation question(s) or specific research hypotheses if these are appropriate. The Aim and Objectives should be statedin the format of “to + verb” with 1 x Aim and 3-5 x Objectives.A brief literature review. This is a review of the relevant literature that has informed what you intend to do in your research, including: discuss relevant conceptual theories, concepts, paradigm, principles or views in the research area provide a detailed evaluation of key literature rather than just description justify how your research fit with the existing literature/research, e.g. a potential gap in the literature, or a problem to be resolved, or a significate issues to be addressed use at least 10 sources in this section and accurately referenced you may organise the Literature Review using your Objectives as the structureA discussion of the research design. This section includes a detailed account of HOW you intend to undertake the research. For example, when, where and how you intend to collect the data and analyse the data for your research; who will be involved in your research and how many; as well as any key ethical issues related to the research. It may include the below sections: Research philosophy/methodology: positivist (objective truth), interpretivist (people’s interpretations) or pragmatic (mixed methods) Research strategy: quantitative, qualitative or a mixed methodology, in response to the research methodology. Data collection method(s): secondary data sources; primary research tools, like questionnaire, interview etc, and justification why you are choosing these with reference to their advantages and disadvantages If its primary research, target population for the research, sampling methods, and ethical considerations Data analysis method(s): excel charts for quantitative data; thematic analysis for qualitative data Potential research limitations, e.g. time, budget, limitations of method, possible unrepresentative sample etc. NOTE: You are NOT required to undertake any primary research or analyse any data at this stage. This is a PROPOSAL for future research.A brief summary of the proposal NOTE: There will be NO results or conclusion because this is only a research proposalList of References corresponding to the in-text citations and in Harvard referencing format following CASE Harvard Referencing guidelinesA Gantt chart showing the main tasks should be carried out to complete the work, the key points for deliverables / milestones are expected according to your own study route.The date of submission is the Friday 15th January 2021 at 6pm. It takes 70% of the overall module assessment weight.Any specific instructions: A high-quality research proposal is the most effective form of ‘Road Map’ to guide you for your final research project, the most significant piece of work during your studies. Please engage with the module content under 7BUS2002 Business Research Methods, and follow the materials under ‘Units’ to grasp the concepts related to a research proposal. Beyond the module resources, please utilise additional resources and guidance on CASE website to support your writing. The 2 particular resources are shown below: Research Proposal resources: Report Writing guidance (how to write the research proposal in report format): scheme:The research proposal will be marked against the below criteria. Detailed marking criteria is attached below. However, the mark will be awarded holistically based on the overall merit of the research proposal.e.g. Weighting Appropriate research title, aim and objectives within a suitable context 20% Critical literature review 20% Identification of appropriate theoretical and conceptual framework 20% Research approach and methods 20% Structure and academic writing style, including references 20% Total 100%Student Support and Guidance For further help, contact your module leader in their drop-in hours or by email. Use the Grading Criteria and Mark Scheme to help improve your work. Go to CASE workshops, use the CASE website and drop-in hours Academic English for Business support is available through daily drop-ins from the CASE office. See the CASE workshop timetable on the CASE main website page for details. Make full use of Library search to identify relevant academic material and the ‘Subject Toolkit for Business’ which contains links to other Information Databases and the Information Management contact details. ( Some tutors allow students to test their work using Turnitin. Guidance on submission to Turnitin via StudyNet can be found by using the following link.$FILE/TURNITIN+FOR+STUDENTS+2016+USER+GUIDE.pdf Research Proposal Marking Criteria –7 BUS 2002 0901 Business Research Methods Identification of an appropriate title, research question and research objectives within a relevant research contextCritical literature reviewDefinition of working concepts and conceptual frameworksResearch approach and methodsAppropriate structure and language90-100% OutstandingUnique and interesting research topic. Outstanding articulation of the rationale for the identification and defining of the title. Outstanding consideration of the research question and research objectives. Outstanding focus of the research within a focused context within which the research is to take place.Outstanding selection of quality sources, well beyond core & recommended resources. Outstanding valuation and critical analysis of the literature, with outstanding personal thought. Outstanding integration of Literature /data into the content. Very impressive breadth and depth.Outstanding exploration of topic showing outstanding knowledge & understanding through thorough & appropriate research.Impressive choice and range of appropriate content. Outstanding business insight & application. Outstanding level of discussion/analysis/ critical evaluation & reflection.Outstanding presentation & structure. Articulate & fluent academic writing style with ideas cross referenced. No grammatical / spelling errors. Outstanding standard of referencing within text & consistent use of Harvard referencing system.80-89% ExcellentExcellent and clearly defined title, question and objectives. Relevance of topic made explicit within a focused context within which the research is to take place.Excellent, relevant, wide ranging, original and critical overview of existing literature. High level of critique of the literature, with a high level of independent thought.Original, critical and sophisticated insight shown in terms of the theoretical and conceptual understanding of the subject.Excellent, thorough knowledge shown of all stages of the proposed research in order to best answer aims and objectives set.Excellently written. Solid, cohesive, persuasive with strong arguments that justify the proposal. Excellent use of language and extensive range of appropriate vocabulary. Excellent standard of referencing within text & consistent use of Harvard referencing system.70 – 79% Very good Distinction levelClear, specific and cohesive research title, question and objectives explained within a particular context within which the research is to take place.Literature convincingly described and evaluated. Some evidence of complex and novel interpretations of the existing literature. Good level of critical application and personal thought.Very good attempt made to theorise beyond the current state of the literature.Clear, logical and detailed steps given from approach to method, including sample and analysis proposals.Clear and persuasive arguments expressed in good plain English in a well-structured document. Very good use of language and a good range of an appropriate vocabulary. Very good standard of referencing within text & consistent use of Harvard referencing system.60 – 69% GoodWell-defined research question with clear aim and objectives. Perhaps some lack of definition of scope and parameters.Literature convincingly evaluated using positions already available in the literature. Some general criticisms made and some personal thought.A well-articulated conceptual framework is developed, or an existing one adapted, in context of an evaluated literature.Clear steps made throughout, from approach to methods, showing an understanding of pros and cons of choices madeEither expressed well or technically correct but not both. Clear structure with all required elements present and adequately argued.50 -59% Competent Pass levelClear research question but there are some issues about the fit between question and objectives. The research context is stated but not explicitly explained.Good description of the appropriate literature. No close evaluation of concepts. Very limited critical and personal thought.Concepts are clearly defined and appropriate. They are set in the context of the literature.There is a basic understanding of how the research approach works overall for the topic, aims & objectives.Adequate expression but a noticeable number of mistakes. Justification and argumentation is sometimes replaced by assumption and assertion Some grammatical and referencing errors.46-49% Borderline failIdentified an interesting topic but the research question is very broad, and the objectives are unclear. The research context is not clearly explained.Inadequate or limited description of the appropriate field of literature, and/or no criticism or evaluation. Lacks personal thoughtDefinition and use of theoretical concepts is confused. No attempt at theoretical synthesis or evaluation.Inadequate or illogical comprehension of research approach shown.Sentences often do not make sense. Bullet points used to disguise a lack of arguments Grammatical, spelling and referencing errors.45% FailThe focus, purpose and reason for the project are unclear.Little evidence of having read or understood the literature.No conceptual or theoretical discussion of any value.No evidence of understanding the research approach to be taken or methods used.Poor presentation, illogical structure, no justification or arguments and consistent number of spelling/grammatical and technical mistakes. Poor referencing both intext and reference list. Adapted from Fisher, C. (2010) Researching and Writing a Dissertation: an Essential Guide for Business Students (Third Edition), Harlow: Pearson Education Limit


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