Events Management | My Assignment Tutor

BA (Hons) Events ManagementProgramme Handbook2020/21Programme Handbook 2020-21Version 1.12Table of ContentsWELCOME MESSAGE FROM THE PROGRAMME MANAGER………………………… 3UNIVERSITY OF SUNDERLAND IN LONDON…………… ERROR! BOOKMARK NOTDEFINED.KEY STAFF AT UNIVERSITY OF SUNDERLAND IN LONDON ………………………… 5STUDY AND LEARNING SUPPORT ……………………………………………………………… 7PROGRAMME INFORMATION……………………………………………………………………. 14Programme aims ………………………………………………………………………………………. 14Programme objectives………………………………………………………………………………. 14Programme structure………………………………………………………………………………… 16Module Guides………………………………………………………………………………………….. 18Year 1 ………………………………………………………………………………………………………. 18TLH107 Impacts of Festival and Events …………….. Error! Bookmark not defined.TLH109 Experiencing Events ……………………………………………………………………. 20TLH110 Staging Events…………………………………… Error! Bookmark not defined.TLH117 Fundamentals of Events ……………………… Error! Bookmark not defined.TLH123 Study Skills for the Hospitality Sector …………………………………………….. 24TLH124 Marketing and Business for the Service Sector ……………………………….. 27Year 2 ………………………………………………………………………………………………………. 29TLH216 Managing the event ……………………………. Error! Bookmark not defined.TLH 219 MICE: Meetings, Incentives, Conferences and Exhibitions……………….. 31TLH221 Event Fieldwork 2 ……………………………………………………………………….. 32TLH251 Research Methods for Tourism, Hospitality and Events…………………….. 35TLH252 Consultancy for Tourism, Hospitality and Events……………………………… 36TLH255 Exploring Human Resource Management in the Service…………………… 38Year 3 ………………………………………………………………………………………………………. 41TLH318 Contemporary Issues in Events …………………………………………………….. 41TLH339 Service Quality……………………………………………………………………………. 44TLH342 Digital Technologies in the Visitor Economy ……………………………………. 46TLH343 Leadership and Management for the Service Sector ………………………… 47TLH346 Professional development for the Service sector ……………………………… 49KEY PROCEDURES, POLICIES AND REGULATIONS ………………………………….. 50Changes in circumstances………………………………………………………………………… 51Withdrawal and leave of absence ………………………………………………………………. 51Assessment Procedures …………………………………………………………………………… 53Equality and diversity statement ……………………………………………………………….. 58Student complaints procedure…………………………………………………………………… 59Academic appeals procedure ……………………………………………………………………. 59Student discipline …………………………………………………………………………………….. 60KEY INTERNET LINKS ………………………………………………………………………………. 61Programme Handbook 2020-21Version 1.13Welcome Message from the Programme ManagerThe University of Sunderland in London brand is continually renewed and expanded throughthe inclusion of new programmes that add to our international portfolio. The programmesthat we offer provide a leading edge in international skills and knowledge from the businessworld that will prepare you for your future career. You will be joining a worldwide learningcommunity covering four continents from Europe to Africa through North America to Asia.The BA (Hons) Events Management programme is designed to equip you with the necessary,advanced business related skills and knowledge to enhance and improve upon your previousacademic or vocational studies. We pride ourselves on listening to your feedback to permitus to tailor the style and delivery of the programme.This programme handbook is designed to provide you with practical information about theBA (Hons) Events Management programme. The first few weeks are always confusing and itis perfectly normal to feel a little lost. Make use of the information contained within thisdocument and the pointers it provides to information elsewhere. Never be afraid to askquestions. The staff are always happy to help whenever they can.Best wishes for a successful and enjoyable time with us.Blerton HyseniProgramme Manager, University of Sunderland in London“On behalf of all the staff here at the Universityof Sunderland in London, I wish you a warmwelcome to the University. You are about toembark on a challenging and rewarding degreeProgramme and the members of the academicand administrative teams hope that you willfind your time here enjoyable and fulfilling”Programme Handbook 2020-21Version 1.14Developments in the programme:The University is always here to listen and support your needs and wants. With the newacademic year 2020-20201, the programme introduced changes to develop to a moreeffective student-focused learning.The programme runs in a hybrid format of online and face-to-face, on-campus-based teaching(called blended learning). This approach meets the needs of the students to come back in theclassroom during pandemic and at the same time enables them to develop the digital skillsdemanded for their future career.The Higher Education Academy (the UK organization for the training, development andaccreditation of university Lecturers) explains what is Blended Learning:“Blended approaches use multiple methods to deliver learning combining face-to-faceinteractions with online activities. In short, the balance between the classroom elements anddigitally enabled activity varies depending on the design and implementation of the learning.The flexibility inherent in this form of delivery enables teachers to rethink where and how theyfocus learning activity and students to develop self-directed learning skills and digitalliteracies.” Advance HE, 2020.Programme Handbook 2020-21Version 1.15Contacts and Key Staff at University of Sunderland inLondonYou are ultimately responsible for your own learning, for undertaking the work required ofyou to a satisfactory standard and complying with the University rules and regulations. InLondon however, you have a Programme Manager/Senior Lecturer for Tourism, Hospitalityand Events (Blerton Hyseni) and Lecturers whom you will be in regular contact. FotiosVasileiou is the acting first contact and Programme coordinator for your studies in EventsManagement at the London campus. The Programme academic staff will teach and supportyou through each module during your course. In addition, there is a host of non-academic,administrative and technical staff who will provide support and guidance with non-academicissues i.e. those things in everyday life which happen to us all and which are outside of theclassroom. There may be additional elements to the programme such as learning resourcesor careers services. It may be that you find yourself having personal difficulties; the supportis there for you at the University of Sunderland in London.Programme first contact and coordinator BA Events and EntertainmentManagement: Fotios VasileiouProgramme Manager Department Tourism, Hospitality, Events: Blerton HyseniModule Leaders and Teachers of the Programme with Office hours: onlineappointments by email onlyLila Moshtael (Wednesdays 2.00pm-5.00pm)Nike Adebayo (Wednesdays 10.00am-1.00pm)Franziska Vogt (Wednesdays 10.00am-1.00pm)Fotios Vasileiou (Tuesdays 10:00am-1.00pm)Vipin Nadda (Wednesdays 1.00am-4.00pm)Blerton Hyseni (Thursdays 2am-5am)Academic Staff of the DepartmentThird FloorT: 0207 5317 333 Blerton Hyseni [email protected] Programme Handbook 2020-21Version 1.16 Fotios Vasileiou [email protected] Vogt [email protected] Moshtael [email protected] Nadda [email protected] Adebayo [email protected] Bellringer [email protected] Mojumder [email protected] Rungasamy [email protected] Details of the academic staff are available on our website: and Support ServicesGatewayFourth [email protected]: 0207 5317 333Student EngagementFourth FloorT: 0207 5317 [email protected] AdminThird FloorT: 0207 5317 [email protected] and Well beingFourth FloorT: 0207 5317 [email protected] FloorT: 0207 5317 333 Handbook 2020-21Version 1.17Careers, Employability and EnterpriseFourth FloorT: 0207 5317 [email protected]: 0207 5317 333First Floor and Fourth Floor (Librarian)[email protected] of the academic staff are available on our website: and Learning SupportTeaching and Learning Assessment ScheduleYour timetable will be published on CMIS ePortal (which is the timetabling system at UoSiL)for your assigned group before the term starts. Students are expected to attend all classes.You should be aware that the Attendance Regulations allow for you to be withdrawn forfailing to fully engage with your programme and the University will also have certainobligations in relation to any visa status you may have if your attendance drops too low. Asa full time student you are expected to attend lectures, seminars and workshops. For each ofthe 20 credit modules there are 200 learning hours, with a large proportion of hours set asidefor directed reading and assessment. If you have a part-time job ensure that it does not affectyour studies. As a full-time student, part-time work will not be a valid ground for requestingextra time to complete your assessment work. If you require advice on how to manage yourstudy time, in order to get the best possible results, contact a member of academic staff oryour Programme Manager. All of the modules have Module Guides that you will receive atthe start of each module. These guides will outline the structure of the weekly sessions. It isimportant that if you have to prepare work for a session that you complete this before youattend. If you require further information, advice or guidance with regard to a particularmodule you can contact the relevant module tutor or your Programme Manager.Programme Handbook 2020-21Version 1.18InductionIn addition to the pre-arrival information provided, you will also receive an inductionprogramme during the first week after enrolment, including: An induction covering UKVI requirements, Health and Safety and an introduction to UKHigher Education studyA session on getting started and living in LondonCanvas training: Canvas (Virtual Learning Environment or VLE) provided at the University of Sunderland in London enables online learning and enriches the student learningexperience. Canvas’ offer the facilities to structure your learning through the use of webpages, lecture notes, audio and video clips; they also help with student management,communication, assessments and a range of other useful functions. You can alsocustomise the Canvas to see a personalised view, based on your course and the modules. Transport for London
Introduction into your academic programmeInformation skills and information technology Your Programme and Academic staff will also be available for additional tutorial support (Byappointment).NoticeboardsThe VLE (Virtual Learning Environment) is the primary location for the publication ofinformation to students; you should log on to this at least once a day. There is a notice boardon the 3rd floor dedicated to general student academic information. There are also morenotice boards throughout the building on each floor specifically for each department/servicewe offer.Technical and IT SupportThe University of Sunderland in London recognises the need for students to have access tocomputers, Internet and IT support on the premises. Our fast and reliable IT facilities willenable you to quickly access key information, complete important coursework and enhanceyour student experience. Students have access to our free campus-wide WiFi network,enabling students to use their own mobile devices or laptop on the premises. The UoSiL hasProgramme Handbook 2020-21Version 1.19an exceptional team of IT professionals who are ready to help students with their computerproblems. The IT support team can be contacted via TechGuru Service Desk application(installed on campus computers), via the Student Administration and Gateway desks, or inperson as they move about the building.Support for students with disabilitiesThe University can provide information, support and guidance for individuals with disabilitiesor health problems. This can also include providing suitable assessment support and technicalaids where appropriate, and making any reasonable adjustments within its capability thatmay be required to enable such students to fully participate and benefit from studying at theUniversity. Further details are available through the University webpage: ServicesThe London Library is here to support you with your studies and help your research. It is aninvaluable source of information, including the knowledgeable members of staff who respondto your enquiries. You automatically join the Library upon enrolment and use your student IDcard to borrow books and access facilities.The Library is located on the first floor and offers a quiet study space to help you focus onyour studies in a pleasant environment without disruption. Facilities in the Library include:computers, Wi-Fi; printing, scanning, and photocopying; and a self-service circulationmachine.The London Library contains nearly ten thousand print books and provides access toapproximately twelve thousand electronic books. It also provides access to subject specificdatabases and thousands of electronic journals. My Module Resources (accessible through your online reading lists that include links to resources in all formats for yourmodulesThe Library Catalogue (accessible through will help you locate books in London Library or reserve books from Sunderland Libraries aswell as give you access to thousands of e-books to read online – you can also manage yourloans and reservations, renew your books, and pay any fines online using your LibraryProgramme Handbook 2020-21Version 1.110Account Discover (accessible through gives you access tothe most reliable up-to-date academic and industry publications such as electronicjournals, magazines, reviews, company reports, and conference proceedingsHow to Contact Us Web: [email protected]: @UoSLondonLib Health and Wellbeing ServiceThe Health and Wellbeing Service exists to support students to achieve their full potentialwhilst studying at the University of Sunderland in London. We are committed to ensuring thatall students are able to access our service and that they are treated with respect, courtesyand compassion. The service is free of charge and confidential. All students are invited tocome to the Health and Wellbeing office and meet with our Health and Wellbeing Manager.If you want to talk we are here to listen; feeling stressed or unhappy can affect your studies,so we are always ready to have a chat. Sexual relationships and contraception can sometimesbe difficult subjects to discuss; we provide straightforward answers to your questions in arelaxed and confidential environment. If you are under 25 you can register for the ‘C’ cardscheme and obtain condoms from the Health and Wellbeing office, they are free of charge. Ifyou are over 25 you are still able to obtain condoms from the service but with limited variety.We encourage all students to register with a GP and learn about the NHS services that areavailable. During a visit to the Health and Wellbeing Office, we can talk you through this – andit will only take 10 minutes. We urge all students with known health difficulties to get in touchso we can offer support. If you would like support in regards to emotional wellbeing or amental health condition you can also speak to the Health and Wellbeing Adviser. Theconditions that you may want to let us know about include Epilepsy, Sickle Cell Trait, Diabetesand Asthma. Visit the office which is in Room 4D on the Fourth Floor. We are open Mondayto Friday. Email us at [email protected] we aim to respond to all emails within48hrs.Programme Handbook 2020-21Version 1.111Careers, Employability and Enterprise ServiceThe Careers Service is a confidential, impartial service available to all students.While you are studying with us, we recommend you use your time productively and startpreparing yourself for your future employment.We can help prepare you for your career with the following: One-to-one careers advice and guidanceCareers information and resourcesSupport with internships and job searchHelp with CVs, covering letter and job applicationsPsychometric and ability testingJob interview practice We also offer regular workshops delivered by in-house and external, visiting professionals.For students planning to start their own business we can offer the Business EnterpriseCertificate, a free, additional 12 week course which you can undertake alongside your studies,as well as a number of mentoring/advice sessions with experienced business advisers.Please contact Alice Mcdougall at [email protected] in person in thecareers office on the fourth floor to find out more. Further information and resources onpreparing for employment, job websites, careers events and recruitment fairs and articles onemployability, please see: representationThe University wants you to have the best possible experience. Your Programme Managerand academic staffare there to help you both with your studies and with any other issues youmay have as best they can. Please do not hesitate to use their support and advice when youneed to. We want you to have a fruitful and rewarding programme with interesting subjectsand good teaching in a great environment. We are committed to finding out what studentsthink of their programmes and trying to improve things. We do this in a range of ways,especially by using questionnaires and focus groups and by discussing with studentrepresentatives about how we can improve things. Each degree programme chooses 1 or 2student representatives for each year-group. Student representatives and staff membersmeet 4 times a year in a Student-Staff Liaison Committee (SSLC). There are also studentProgramme Handbook 2020-21Version 1.112representatives who sit on the Programme Studies Boards in Sunderland and you are free torequest your representatives in London that issues be raised on your behalf at these. This isan important way for you to get your views across to us and gives us the chance to ask youropinion about changes that will affect your degree programme. For further details pleasevisit: Student Representation and Feedback Policy can be found at’ Social AreaThe University of Sunderland in London students’ social area is the center of campus life andthe ideal place for students to take a well-deserved break. The open plan area has excellentfacilities including provision of snacks and hot and cold drinks at very competitive prices andmicrowaves for heating up your own food. There is comfortable seating, wide screentelevisions as well as areas to relax, play pool and other games. Social events and celebrationsare held in this area, often organised by the students themselves.The GatewayThe Gateway attempts to provide you with a one-stop-shop for a range of services andqueries. It can provide support and advice in relation to the following: AccommodationAttendance LetterBank AccountsID CardsChaplaincyCouncil Tax
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 And much more – the service is open at the following times and we look forward to welcomingProgramme Handbook 2019-20Version 1.113you to the Gateway. We will be happy to help in any way we can.Opening Times: Monday-Thursday – 08.30-18.00, Friday – 08.30-17.30Email: [email protected]: 0207531733 ext. 2324, 2325Student Administration TeamYour dedicated team for Student Administration is responsible for a range of specialiststudent services from enrolment and tuition fees, to timetabling of teaching, assessmentsand maintenance of the student record. Any relevant queries can be addressed by theGateway, but you can also contact us: By phone at 0207 5317316By email at [email protected] Health, Safety and SecurityIn accordance with the Health and Safety at Work Act 1974, the University of Sunderland iscommitted to providing and maintaining a healthy and safe working environment for all itsemployees, students and any other persons who may be affected by its activities.TheUniversity recognises that good health and safety management has positive benefits tothe organisation. It also recognises that health and safety is an essential function, and musttherefore continually improve, update and adapt to changes. Similarly, we must do what isreasonable to avoid or minimise any adverse environmental impacts from our activities, aswell as promote and adopt environmental sustainable initiatives. The successfulimplementation of this policy requires the full support and active co-operation of allemployees and students at University of Sunderland in London.For further details: Handbook 2019-20Version 1.114Programme InformationFull details of the Programme can be found at: aimsThe aims of the Programme are to: Enable you to demonstrate relevant knowledge/understanding of eventsmanagement organisations, the external environment and how they aremanaged.Develop/maintain awareness and understanding of the events industry inregional, national and international contexts.Develop graduates with a range of subject specific and transferable skills thatprepares you for a career in the events industry.Develop lifelong learners.Deliver a programme that is attractive to regional, national and internationalemployers. Programme objectivesBy the end of this Stage of the programme successful students should know,understand or be able to do the following:Learning Outcomes Stage 1 – skillsS1 Employ a range of subject and sector specific management skillsS2 Exercise judgement in the planning and control of tasks.S3 Accept responsibility and accountability for the achievement of personal and groupoutcomes.S4 Undertake a series of practical activities in relation to events management.Learning Outcomes Stage 1 – knowledgeK1 Acquire and apply a broad knowledge base incorporating theoretical managementconcepts within the relevant sector.Programme Handbook 2019-20Version 1.115K2 Have knowledge and understanding of business-related information in a servicemanagement context.K3 Determine solutions to a range of business and management problems.K4 Demonstrate an understanding of the events policy and planning environment atlocal, regional and national scales.Learning Outcomes Stage 2 – skillsS5 Generate ideas within the field of management regionally, nationally andinternationally through the analysis of information and concepts at a practical andabstract level.S6 Command a range of specialised academic, technical and creative managementskills with regard to management in the chosen sector.S7 Analyse, synthesise and evaluate a range of business information.S8 Diagnose problems, design solutions in sports/leisure, event or service sectormanagement, including business-start-up.S9 Demonstrate independent academic research skills.S10 Planned designed and executed a range of practical and fieldwork activities inrelation to events management.Learning Outcomes Stage 2 – knowledgeK5 Demonstrate understanding of management concepts & practices within therelevant sector.K6 Demonstrate an understanding of the multidisciplinary and interdisciplinary natureof the study of events management.Learning Outcomes Stage 3 – skillsS11 Critically apply a range of management theories in a sector context.S12 Accessed and interpreted a range of data and ideas from primary and secondarysources necessary for successful events planning and management.Learning Outcomes Stage 3 – knowledgeK7 Demonstrate understanding of relevant contemporary theories and conceptsacross a range of management areas including business start-up.Programme Handbook 2019-20Version 1.116K8 Appreciate the significance of the global environment on the relevant service sectormanagement at regional, national and international levels.K9 Critically analyse relevant concepts associated with the strategic and operationalmanagement of events in the public and/or private sectors.Learning Outcomes – Ordinary degree. If you are awarded an Ordinary degree youwill have achieved the majority of the learning outcomes for the programme studied.However, you will have gained fewer credits at Stage 3 than students awarded anHonours degree, your knowledge will typically be less broad and you will typically beless proficient in higher-level skills such as independent learning.Programme structureThe structure that makes up the BA (Hons) Events Management programme is givenbelow. Please note that the content of the programme may change as a consequenceof the University’s Quality Assurance procedures. This is to ensure that the curriculumis constantly kept up to date. BA(Hons)EventsYear 1 (national level 4):Term 1•Study Skills for the Service Sector (20Credits) TLH123•Impacts of Festivals and Events (20Credits) TLH107•Fundamentals of Events (20 Credits)TLH117Term 2•Marketing and Business for the ServiceSector (20 Credits) TLH124•Staging Events (20 Credits) TLH110•Experiencing Events (20 Credits)TLH109Year 2 (national level 5):Term 1 Research Methods for the ServiceSector (20 credits) TLH251 Consultancy for the Visitor Economy(20 credits) TLH252Term 2 Managing the Event (20 credits)TLH216 Programme Handbook 2019-20Version 1.117  MICE: Meetings, Incentives,Conferences and Exhibitions(20 credits) TLH219 Exploring Human ResourceManagement for the Service Sector(20 credits) TLH255 Events Fieldwork 2 (20 credits)TLH221Year 3: Final year (national level 6):Term 1• Contemporary Issues in Events(20 credits) TLH318 Gastronomy (20 credits) TLH334Term 2 Leadership and Management for theService Sector (20 credits) TLH343 Service Quality (20 credits) TLH 339TLH339Term 3 Professional Development for theService Sector (20 credits) TLH346 Digital Technology and the VisitorEconomy (20 credits) TLH342 **Please note that the order of teaching of these modules may be subject to change**Programme Handbook 2019-20Version 1.118Module GuidesYear 1Modes of Teaching, Learning and Assessment and Assessment of LearningOutcomes: Level4NB. Not all option modules may be offered in any one academic year and will dependon the availability of staff and the priorities of the school. In addition, modules willusually need to be selected by a minimum number of students. Option modules maybe available on more than one programme and the Programme Leaders will liaise withthe Faculty Management Team to ensure there is a reasonable amount of choice inany given year. ModuleCodeModes of T&LModes of AssessmentImpacts of Festivals &EventsTLH107Lectures Seminars/WorkshopsGroup presentation;individual written assignmentExperiencing the EventTLH109Lectures,Workshops/FieldworkField notebook;Individual written assignmentStaging EventsTLH110Lectures Seminars/WorkshopsIndividually assessed groupFundamentals of EventsTLH117Lectures/SeminarsWorkshopsIndividual essay; timeconstrained testStudy Skills for the ServiceSectorTLH123Lectures andSeminarsIndividual essay;Time constrained testMarketing and Businessfor the Service SectorTLH124Lectures,workshops andtutorialsCoursework, time constrainedtest Programme Handbook 2019-20Version 1.119MODULE DESCRIPTORS Module Summary InformationAModule TitleStaging EventsBModule Code:TLH110CCredits:20DLevel:1EPre-Requisites:NoneFCo-Requisites:NoneGFaculty:Business, Law & TourismHModule Leader:Dr Alyssa Eve BrownIOther Teaching Staff:JHECoS Code:100083 KContent Synopsis- Web versionIn this module, students will work to understand how to organise and run an event inorder to equip students with the necessary event management skills relevant to thesector. This is to be achieved by detailed planning of an event. Students are encouragedto develop a positive attitude towards event management and planning through creativeand innovative thinking.The module requires creative market-based product development informed byappropriate primary and secondary research. Students will need to reflect on how moral,ethical, social, environmental and health and safety issues affect the planning, marketingand ticket sales of events. Students will gain an understanding of real-life eventdevelopment scenarios, involving links with local and/or regional tourism and leisureindustry organisations (which may include the university). The module content will guidestudents through the various steps of event planning and execution.LModule Content1) Introduction to Contemporary Events Management2) Market-Based Product Development3) Event Roles and Responsibilities4) Operation and Logistics5) Marketing Events6) Event Budgeting and Finance7) Event Safety and Risk Management8) Event Evaluation9) Workshop10) Workshop11) Workshop12) WorkshopMModule Learning OutcomesBy the end of this module successful students will be able to do the following: Programme Handbook 2019-20Version 1.120 1Have a knowledge of the processes of planning and implementing an event.2Have an appreciation of the necessary skills involved in managing events.3Express the importance of systematic and detailed planning when managing events. NTeaching and Learning MethodsScheduled Activities HoursClass contact (lectures,workshops, eventengagement)36 hoursIndependent StudyDirected reading,workshop preparationand self-study164 hoursPlacement N/ATotal Hours 200 hours OAssessment Methods #TitleExamLengthorWordlengthCentralorLocalExam%SummaryModuleMark1WrittenAssessment2500word100Written assessment which will testall learning outcomes. Word limitfor guidance only.* TLH109 Experiencing Events TITLE:Experiencing EventsCODE:TLH109CREDITS:20LEVEL:4FACULTY:MODULE BOARD:PRE-REQUISITES:Business and LawTourism, Hospitality and EventsNoneCO-REQUISITES:LEARNING HOURS:the module guideNone200 hours, the exact nature of which is specified in Programme Handbook 2019-20Version 1.121LEARNING OUTCOMESUpon successful completion of this module, students will have demonstratedKnowledge1. Understanding of the complexity of event management through observation,experience and exploration of different facets of event managementSkills1. The ability to critically assess the complexity of issues involved in eventmanagement2. The ability to trial a range of basic research methodsCONTENT SYNOPSISThis module aims to create a learning environment that uses the object of study asthe medium of study. In other words, this module aims to use events to exploredifferent facets of events management through the students’ own experience andassessment. This will be done through visitation, research and analysis of regionalevents. Issues which will be explored range from safety and security of events, riskassessment, human resource management to introductory contextualization ofsociological aspects of event studies such as visitor behaviour and motivation, thecultural and social representation of events, historic development.This will be achieved through field trips within the region, application of some basicresearch methods (e.g. observation and interviews) and class room learning. Thus,this module provides a conceptual framework for exploring different dimensions of andpractices in event management studies. Furthermore, it will provide students with agood understanding of the interrelationships between different disciplines and studydomains such as tourism, marketing etc. This module acts not only as introduction tothe events context but will give students the opportunity to gain some initial experiencein the application of research methods. It is hoped that this module will providestudents with analytical skills and knowledge upon which they can draw and build inLevel 2 and Level 3 modules.Programme Handbook 2019-20Version 1.122The subject content will focus on the following topics: visitor experience, visitormotivation, visitor behaviour, event management, event marketing to risk assessmentand human resource management.TEACHING AND LEARNING METHODSLectures will provide the subject knowledge, while workshops will be used to prepareand evaluate fieldtrips. Different events will be visited approximately every otherweek, which can cover a whole range of different event types, ranging fromcommunity events, cultural and heritage events to hallmark events to special and/orsport events.Lectures: 1h p.w. for 12 weeks= 12Seminars/Workshops: 2h p.w. for 12 weeks= 24Fieldwork: approx. 3h every other week= 18Individual Study: 146ASSESSMENT METHODSAssessment 001 Field notebook, assessing learning outcomes 1, 2 and 3contributing 50% of module marksAssessment 002 Individual written assignment, assessing learning outcomes 1, 2and 3 contributing 50% of module marks Module Summary InformationAModule Title:Impacts of Festivals and EventsBModule Code:TLH107CCredits:20DLevel:1EPre-Requisites:NoneFCo-Requisites:NoneGFaculty:Business, Law and TourismHModule Leader:Laura NelsonIOther Teaching Staff:NoneJHECoS Code:100083JACS Code: N820 KContent Synopsis- Web version Programme Handbook 2019-20Version 1.123 The main aim of this module is to explore the impacts of events and festivals uponnatural systems, local, regional and national economies and upon local communitiesand society, together with management principles and mitigating strategies. Theimpact that events and festival exacts on places has received increasing attentionfrom academics and practitioner. The module explores the physical, political,social/cultural and economic impacts that events and festival exert on destinationsand host communities. Some attention within the environmental impacts componentis given to sustainable development theories. Sociocultural and political impacts willbe addressed from the perspective of both global and local viewpoints. Similarly,economic impacts of events and festival will be analysed within local and global, butalso event specific context. Case studies will be used throughout the module forillustration, critical discussion and analytical purposes.LModule Content1. Introduction to impacts of festival and events2. Introduction to social and cultural impacts of events and festivals3. Event and festival impacts: Issues of the host and guest society4. Social and cultural identity through events and festivals5. Anti-social behaviour at events and festivals6. Political impacts on events and festivals7. Physical impacts of festival and events – urban vs rural setting8. Measuring and mitigating environmental impacts9. Introduction to the economic impacts of events10. Economic impact assessment11. Sustainability of events12. Module feedback and reviewMModule Learning OutcomesBy the end of this module successful students will be able to do the following:1Understand the impacts of festival and events upon natural systems and localcommunities and society and how they can be managed2Understand the impacts of festival and events upon local, regional and nationaleconomies and politics and the role of events and festivals in economic development3to apply appropriate planning techniques to manage the social, environmental andeconomic impacts of festival and events4to examine the impacts of festival and events NTeaching and Learning MethodsScheduled Activities HoursLectures/Workshops:(12 X 3 hourlectures/workshops)36Independent StudyDirected reading 36Self-study 128PlacementNone 0Total Hours 200 OAssessment Methods Programme Handbook 2019-20Version 1.124 #TitleExamLengthorWordlengthCentralorLocalExam%SummaryModuleMark1Report2500words100One individual report worth 100%assessing learning outcomes 1, 2,3 and 4.* Module Summary InformationAModule Title:Fundamentals of EventsBModule Code:TLH117CCredits:20DLevel:1EPre-Requisites:NoneFCo-Requisites:NoneGFaculty:Business, Law and TourismHModule Leader:Laura NelsonIOther Teaching Staff:NoneJHECoS Code:100083JACS Code: N820 KContent Synopsis- Web versionThis module introduces the nature of events, the range of events and the processesof planning, organising and managing events. The module will explore events in thetourism, leisure, recreation, hospitality, retail, creative and service sectors through ananalysis of the interplay of public and private sector organisations. Module contentincludes market research, marketing, legislation, the development of niche products,transportation, infrastructure, attractions and destinations.LModule Content1 Introduction to Events Management2 Events Products and Markets3 Tourism and Hospitality Products and Markets4 Marketing for Tourism, Leisure and Hospitality Events5 Cultural Events and Festivals6 Events Supply and Demand7 Mega Events and Hallmark Events8 Special-Interest Events Development9 Events Management and Health, Safety and Environment10 Events Impacts on Society and Culture11 Understanding Events Motivations12 Module ReviewMModule Learning OutcomesBy the end of this module successful students will be able to do the following:1Have a knowledge of the events industry2Have a knowledge of the characteristics of service sector events products3Have a knowledge of the structure, components and evolution of tourism, retail,leisure and hospitality supply and demand Programme Handbook 2019-20Version 1.125 4An ability to appraise tourism, retail, leisure and hospitality products and events NTeaching and Learning MethodsScheduled Activities HoursLectures (using avariety of teaching andlearning approaches)12Workshops(demonstrating ordeveloping a practicalskill, time in whichstudents workindependently butunder supervision)24Independent StudyExtra reading,preparation of and forsummativeassessments164PlacementNone 0Total Hours 200 OAssessment Methods #TitleExamLengthorWordlengthCentralorLocalExam%SummaryModuleMark1Essay1250words50One individual essay assessinglearning outcomes 1-4.*2Report1250words50One individual report assessinglearning outcomes 1-4.* TLH123 Study Skills for the Hospitality SectorTITLE: Study Skills for the Hospitality SectorCODE: TLH123CREDITS: 20LEVEL: 4Programme Handbook 2019-20Version 1.126FACULTY: Business and LawMODULE BOARD: Tourism, Hospitality and EventsPRE-REQUISITES: NoneCO-REQUISITES: NoneLEARNING HOURS: 200LEARNING OUTCOMESUpon successful completion of this module, students will have demonstratedKnowledge1. Knowledge of identifying, locating and discussing a range of information andideas relating to tourism, hospitality and events2. Knowledge of the abstraction of tourism, hospitality and events informationfrom the world wide web3. Knowledge of presenting tourism, hospitality and events informationappropriately1. Skills4. The ability to discuss appropriate strategies and techniques for a range oflearning and presentation skills including: information gathering, referencing, criticalreading, note-taking, essay writing, verbal presentations, exam preparation andgroup workCONTENT SYNOPSISThis module is designed to provide basic training and practice in a range of learningand information skills pertaining to the tourism and hospitality sectors. Specificworkshops will cover: information gathering (libraries, electronic information etc.),critical reading, note-taking, essay writing, group work, and written, graphical andverbal presentation. Students will develop confidence in taking responsibility for theirown learning, be more independent and effective learners and be able to motivatethemselves. Key transferable skills are developed.TEACHING AND LEARNING METHODSProgramme Handbook 2019-20Version 1.127Above listed skills will be trained through workshops, individual project work andgroup work. A range of teaching methods are applied, as lectures, group work andworkshops, to achieve the learning outcomes. Lectures Seminars/Workshops: (12 X 3 hour lectures seminars/workshops)36hoursSelf-study:164 hours ASSESSMENT METHODS1. One time constrained test assessing learning outcomes 1-4, contributing to 50%of the final module mark.2. One individual essay, assessing learning outcomes 1-4, contributing to 50% of thefinal module mark.TLH124 Marketing and Business for the Service Sector TITLE:Marketing and Business for the Service SectorCODE:TLH124CREDITS:20LEVEL:4FACULTY:MODULE BOARD:PRE-REQUISITES:Business and LawTourism, Hospitality and EventsNoneCO-REQUISITES:NoneLEARNING HOURS:200 LEARNING OUTCOMESUpon successful completion of this module, students will have demonstrated:Knowledge1. Knowledge of the fundamentals of marketing and its application to the tourism,hospitality and events sectors in its broadest context.Programme Handbook 2019-20Version 1.1282. Knowledge of business processes as a complex system of analysis, planning andimplementation in tourism, hospitality and events.3. Knowledge of the role of the tourism, hospitality and events consumer withinmarketing and business systems.Skill5. The ability to apply knowledge to the creation of a business and marketingplan for use in the tourism, hospitality and events sectors.CONTENT SYNOPSISThis module will introduce concepts and functions of marketing and business in thecontext of the hospitality sector including: the economics of the hospitality sector;human resource management in the hospitality sector; hospitality law; managementand organisation of the hospitality industry; marketing planning, segmentation andresearch in the hospitality sector; product and distribution policy; marketingcommunication and advertising for the hospitality sector.TEACHING AND LEARNING METHODSThe teaching on this module will be led by a series of introductory lectures thatprepare students for the participatory workshop and seminar sessions. Students willwork in small groups during workshops. Tutorial support will be provided through theVLE.(a) lectures: 1 p.w. for 12 weeks 12 hours(b) workshops and seminars: 2 p.w. for 12 weeks 24 hours(c) self-directed study: self-selected reading, workshop preparation 164 hoursASSESSMENT METHODSAssessment 001: A project detailing a business and marketing plan for ahospitality organisation, assessing learning outcomes 1-4 and contributing 50% ofthe final module mark.Assessment 002: A time constraint test (TCT), testing learning outcomes 1-3 andcontributing 50% of the final module mark.Programme Handbook 2019-20Version 1.129Year 2Teaching, Learning and Assessment and Assessment of Learning Outcomes:Level 5 ModuleCodeModes of T&LModes of AssessmentManaging the EventTLH216Lecturesworkshops/seminarsGroup presentation /Written assignmentResearch Methods forthe Service SectorTLH251Lecturesworkshops/seminarsQuantitative methodsportfolio / Qualitativemethods portfolioMICE: Meetings,Incentives,Conferences andExhibitionsTLH219Lecturesworkshops/seminarsIndividual WrittenAssignmentConsultancy for theVisitor EconomyTLH252Lecturesworkshops/seminarsEvents Fieldwork 2TLH221Lectures,seminars/workshopsWritten group assignment,EvaluationConsultancy For theVisitor EconomyTLH252Lectures,seminars/workshopsResearch Project/JobApplicationExploring HumanResource Managementin the Service SectorTLH255Lectures andworkshopsGroup presentation /Written assignment Module Summary InformationAModule TitleManaging the EventBModule Code:TLH216CCredits:20DLevel:2EPre-Requisites:NoneFCo-Requisites:None Programme Handbook 2019-20Version 1.130 GFaculty:Business, Law & TourismHModule Leader:Dr Alyssa Eve BrownIOther Teaching Staff:JHECoS Code:100083JACS Code: N820 KContent Synopsis- Web versionIn this module, you will work to understand the organisation, running, review andevaluation of a conference, exhibition or event in a tourism or hospitality context. Themodule requires creative market-based product development informed by appropriateprimary and secondary research. You will need to reflect on how moral, ethical,social, environmental and health and safety issues affect the planning, marketing andsales of conferences and events. As far as is possible, you will be working with realworld product development scenarios, involving links with local and/or regionaltourism and leisure industry organisations (which may include the university). Modulecontent will include the application of theory towards the process oftourism/hospitality events.LModule Content1) Introduction to Contemporary Events Management2) Market-Based Product Development3) Health, Safety and Security4) Marketing and Advertising5) Finance and Sponsorship6) Human Resources and Volunteering7) Event appraisal and evaluation8) Event Workshop9) Event Workshop10) Event Workshop11) Event Workshop12) Assessment WorkshopMModule Learning OutcomesBy the end of this module successful students will be able to do the following:1Conceptualise and outline the key elements of the product development process.2Conduct the process of planning and hosting a conference or event3Understand and be able to express the importance of appropriate market research fortourism product development NTeaching and Learning MethodsScheduled Activities HoursClass contact (lectures,workshops, eventengagement)36 hoursIndependent StudyDirected reading,workshop preparationand self-study164 hours Programme Handbook 2019-20Version 1.131 Placement N/ATotal Hours 200 hours OAssessment Methods #TitleExamLengthorWordlengthCentralorLocalExam%SummaryModuleMark1WrittenAssessment3000word100Written assessment which will testall learning outcomes. Word limitfor guidance only.*Overall Mark100* TLH 219 MICE: Meetings, Incentives, Conferences and ExhibitionsTITLE: MICE: Meetings, Incentives, Conferences and ExhibitionsCODE: TLH 219CREDITS: 20LEVEL: 5FACULTY: Faculty of Business, Law and TourismMODULE BOARD: Tourism, Hospitality and EventsPRE-REQUISITES: NoneCO-REQUISITES: NoneLEARNING HOURS: 200LEARNING OUTCOMESUpon successful completion of this module, students will have demonstratedKnowledge1. Knowledge of the experiential nature of the MICE sector2. Knowledge of the changing nature of the business consumer and marketplaceSkills3. The ability to situate MICE within the contemporary commercial contextProgramme Handbook 2019-20Version 1.1324. The ability to critically discuss the role of MICE within the wider tourism,events and hospitality industryAMPLIFIED CONTENT SYNOPSISThis module will provide an in-depth analysis of the meetings and conference industry,explore principles and operational practices of MICE and conceptualize them withinthe wider contemporary commercial context. Thus, the importance of this industry forthe events, tourism and hospitality industry will be explored, particularly with focusupon its importance for destination branding. Furthermore, operational aspects suchas Human Resource Management, Site and Venue considerations as well as Supplyand Demand aspects of MICE will be explored. The subject knowledge will beillustrated using different case studies and examples from around the world.TEACHING AND LEARNING METHODSThe teaching of the module will be led by a series of lectures, followed by seminars: Lectures Seminars/workshopsSelf-directed study:Total=200hrs3 p.w. for 12 weeks=36hrs=164hrs ASSESSMENT METHODSAssessment: Project ReportIndividual project report, assessing learning outcomes 1 – 4, contributing 100% ofmodule marksTLH221 Event Fieldwork 2TITLE: EVENTS FIELDWORK 2CODE: – TLH221CREDITS: 20LEVEL: 5FACULTY: Faculty of Business, Law and TourismProgramme Handbook 2019-20Version 1.133MODULE BOARD: Tourism, Hospitality and EventsPRE-REQUISITES: NoneCO-REQUISITES: NoneLEARNING HOURS: 200LEARNING OUTCOMES:-Upon completion of the module, students will have demonstrated:1. Practical fieldwork skills2. Independent skills of enquiry, analysis, observation and interpretation3. Group working skills4. Knowledge of the nature of the events sector in a specific European destinationCONTENT SYNOPSISThe module will consist of a one-week field visit to an appropriate location overseas,within Europe. Preparatory lectures will introduce the background to the field area,and the assessed task. Preparation will also include WWW searches. The assessedtask will involve group visits and group survey work. Data collected on the fieldtripwill form the basis of individual assessed work to be completed on return toSunderland.Introduction to Fieldwork Case-study: The nature of the service industries in thedestination selected as case-study (this will vary); importance of research tooperations, marketing and product development in destination; contexts fordevelopment in this destination; processes of image-making; analysis of historicaland contemporary images of field destinationUndertaking Quantitative Research: The principles of survey design andimplementation; the limitations of questionnaire surveys; advanced frameworks foranalysis; descriptive statistics and their use; statistical testing; parametric and nonparametric statistics.Research Design for Group Projects: Generating aims, objectives and researchProgramme Handbook 2019-20Version 1.134questions; choosing questionnaire survey sites and participants; designing analysisand interpretation from the outset; working as a team at all stages of the project.Undertaking Qualitative Research: Participant observation and ethnography; how tocreate a structured framework for observations; participation vs. observation; openvs. closed settings; overt vs. covert research; research ethics and alliances.Combining Research Methods: The practice of triangulation in research; usingdifferent research methods in support of each other; comparing and contrasting data;the relations between quantitative and qualitative research.Field Visit: Practical experience of 5 active days in the field destination, participatingin guided tours as well as conducting group project research; preparatory visits tolocal destinations; piloting of research methods; presentations in-situ..TEACHING AND LEARNING METHODS Preparatory lectures Seminars/workshop:Field activities:Directed study:Self-directed study:12 hours45 hours30 hours113 hours ASSESSMENT METHODSWritten project report concerning the destination in terms of –(1) Positioning/ re-positioning for niche markets; or (2) sustainability of events; or(3) opportunities for events product development by businesses (learningoutcomes 1, 2 and 4). 80% of marks.(2) Evaluation of effectiveness of group working contribution. 20% of marksProgramme Handbook 2019-20Version 1.135TLH251 Research Methods for Tourism, Hospitality and Events TITLE:CODE:Research Methods for Tourism, Hospitality and EventsTLH251CREDITS:20LEVEL:FACULTY:MODULE BOARD:PRE-REQUISITES:5Faculty of Business, Law and TourismTourism, Hospitality and EventsNoneCO-REQUISITES:NoneLEARNING HOURS:200 LEARNING OUTCOMESUpon successful completion of this module, students will have demonstratedKnowledge1. An understanding of ethnographic methods.2. An understanding of survey methods.3. An understanding of interview methods4. An understanding of visual methodologiesSkills5. The ability to communicate concepts and analysis in written form6. The ability to work as part of a small group7. The ability to conduct methods of qualitative and quantitative data analysis fortourism and leisure marketing8. The ability to design a research proposalCONTENT SYNOPSISPrinciples of research design and fieldwork; preparation for fieldwork; the health andsafety implications of working in the field; the philosophical underpinnings ofquantitative and qualitative methods; participant observation and ethnographicProgramme Handbook 2019-20Version 1.136method; interviewing and focus groups; group interviews and focus groups;positionality, situated knowledges and reflexivity; situating knowledges and subjectpositions; reflexive research practice; qualitative data analysis; grounded theory;software packages for qualitative and quantitative analysis; questionnaire surveys;statistical principles, concepts and terminology; descriptive and inferential statistics;parametric and non-parametric statistics; correlation and regression; visual researchmethods, semiotics and iconography; the politics of representation; the analysis ofvisual materials; the iconography of tourist landscapes; photographic and videoresearch methods; discourse, textual and content analysis; working with archivalmaterials; conceptualising the archive; accessing the field/archive; writing upresearch; some guidance and advice on issues to consider in the presentation ofresearch materials; representing research respondents / subjects; scientific andsocial scientific styles of writing; Progress files and personal development planning.TEACHING AND LEARNING METHODS: A series of one hour lectures and twohour workshops supplemented by tutorial support. Lectures Seminars/Workshops: (12 X 3 hour lectures/workshops)Self-study36 hours164 hours ASSESSMENT METHODSAssessment 001: Quantitative methods portfolio, assessing learning outcomes 1-6,and contributing 50% of module markAssessment 002: Qualitative methods portfolio, assessing learning outcomes 1-6and contributing 50% of module markTLH252 Consultancy for Tourism, Hospitality and EventsTITLE: Consultancy for Tourism, Hospitality and EventsCODE: TLH252CREDITS: 20LEVEL: 5FACULTY: Faculty of Business, Law and TourismProgramme Handbook 2019-20Version 1.137MODULE BOARD: Tourism, Hospitality and EventsPRE-REQUISITES: NoneCO-REQUISITES: NoneLEARNING HOURS: 200Learning outcomesUpon successful completion of this module, students will have demonstratedKnowledge Knowledge of the consultancy process for any given tourism, hospitality orevents organisational.Knowledge of how to conduct appropriate research within and outside organisational boundaries.Skills The ability to conduct and present primary research in written form thatproduces a feasible set of recommendations, useful to the host organisation.The ability to reflect upon oneself in relation to employability in the wider tourism, hospitality or events industriesContent synopsisConsultancy for Tourism, Hospitality and Events will primarily focus on developingyour knowledge and experience in the specialized area of assisting organizations toimprove their practice of planning, product development and/or management. Theconsultancy reports are critically important as they provide the supporting evidenceand necessary leadership that accelerate the implementation of an organizations’strategy and the achievement of business results. Relevant literature will be discussedthroughout the lessons. The concept of rural tourism, food tourism, Gastro tourism andsustainability will be introduced to provide background knowledge.Programme Handbook 2019-20Version 1.138Second part of the module will give you career guidance, get you to reflect on yourskills and strengths and prepare you for future employment in the tourism, hospitalityand/or events industries.Teaching and learning methods Lectures Seminars/Workshops: (12 X 3)Self-study:=36 hours=164 hours Assessment methodsAssessment 1: Project Report (70%)For this assessment, you will produce individually a formal written consultancy reportof approximately 3000 words (+/- 10%) excluding references and appendices. Thisassesses learning outcomes 1, 2 and 3.Assessment 2: Job Application (30%)TLH255 Exploring Human Resource Management in the ServiceTITLE: Exploring Human Resource Management in the ServiceSectorCODE: TLH255CREDITS: 20LEVEL: 5FACULTY: Faculty of Business, Law and TourismMODULE BOARD: Tourism, Hospitality and EventsProgramme Handbook 2019-20Version 1.139PRE-REQUISITES: NoneCO-REQUISITES: NoneLEARNING HOURS: 200LEARNING OUTCOMESUpon successful completion of this module, students will have demonstratedKnowledge:K1 A critical understanding of the function of HRM in the service sectorK2 A critical understanding of processes, management and resourcing challengeswhich can have an impact on operationsSkillsS1 The ability to work in a team to plan and host a training session linked toeducation, training and development functions of HRMS2 The ability to critically reflect upon professional performance/practiceCONTENT SYNOPSISExploring HRM in the service sector will enable learners to gain an awareness andknowledge of some of the HR processes, management and resourcing challengesthat can be experienced when dealing and managing employees in industry.Training, Education and Development are key areas to performance andemployment in this industry and money is heavily invested in these areas. Thismodule therefore will provide learners with the opportunity to showcase their currentskill level when planning and hosting their own training session. They will be takenon their own personal learning experience whilst doing this which will enable them towork with others. They will then be provided with the opportunity to critically reflectupon this process and their own professional performance and practice throughout.TEACHING AND LEARNING METHODS:Lecture seminars/workshops—- 12x3hrs=36hrsProgramme Handbook 2019-20Version 1.140Self-Study——– 164hrsTotal 200hrsASSESSMENT METHODSAssessment 001 A group presentation assessing learning outcomes K1, K2 and S1contributing 60% of final module markAssessment 002 A written assessment assessing learning outcome S2 contributing40% of the final module markProgramme Handbook 2019-20Version 1.141Year 3Teaching, Learning and Assessment and Assessment of Learning Outcomes:Level 6 ModuleCodeModes of T&LModes of AssessmentContemporary Issues inEventsTLH318Lectures andseminarsIndividual written assignment,Individual PresentationGastronomyTLH334Lectures andseminarsExaminationService QualityTLH339Lectures andseminarsWritten assessmentDigital Technologies inthe Visitor EconomyTLH342Lectures andseminarsWritten assessmentLeadership andManagement for theService SectorTLH343Lectures andseminarsWritten assessmentProfessionalDevelopment for theService SectorTLH346Lectures andSeminarsWritten Assessment,Linked In Profile TLH318 Contemporary Issues in EventsTITLE: Contemporary Issues in EventsCODE: TLH318CREDITS: 20LEVEL: 6FACULTY: Faculty of Business, Law and TourismMODULE BOARD: Tourism, Hospitality and EventsPRE-REQUISITES: NoneCO-REQUISITES: NoneLEARNING HOURS: 200Programme Handbook 2019-20Version 1.142LEARNING OUTCOMESUpon successful completion of this module, students will have demonstratedKnowledge1. Critical understanding of the nature, causes and effects of contemporaryproblems, issues and concern experienced by individuals and groups in the contextof events2. Knowledge of a range of sociological theories and perspectives relevant tounderstanding events in the 21st centurySkills3. Draw critically upon social science in order to understand the nature andcausation of contemporary issues of events4. Analyse the ideological, cultural and socio-political influences underpinning andinforming contemporary event issuesCONTENT SYNOPSISIn light of the increasing importance of events within both the wider social life and thebusiness world, this module is designed to provide students with knowledge ofcontemporary issues facing the industry and to develop an understanding of theinfluence of sociological forces upon events. Events activities comprise many diverseand distinct sociological elements, which interact in a complex manner involving bothindividuals and groups. This module explores contemporary issues, problems andconcerns, which result through these interrelationships. It takes the perspective thatevents take place within a sociological context and events managers must besensitive to sociological theories and issues, which affect the industry.Given the nature of the module, the lecture content is likely to develop annually toincorporate contemporary issues in events. An indicative amplified lecture outline is:TEACHING AND LEARNING METHODS:A series of lectures to introduce students to the relevant theoretical content. SmallProgramme Handbook 2019-20Version 1.143group tutorials to support students’ independent study on the module and input intowhole group seminars based on directed reading. Seminar discussion will be led bystudent assessed student presentations Lectures/Workshop/Seminars:-Self-directed study:-Total:-3hrs for 12 weeks= 36hrs164hrs200hrs ASSESSMENT METHODSAssessment 001 Individual written assignment (Study Record) worth 70%assessing learning outcomes 1 to 4Assessment 002 Individual Presentation worth 30% assessing learning outcomes 1to 4TLH334 Gastronomyevent management TITLE:GastronomyCODE:TLH334CREDITS:20LEVEL:FACULTY:MODULE BOARD:PRE-REQUISITES:6Faculty of Business, Law and TourismTourism, Hospitality and EventsNoneCO-REQUISITES:NoneLEARNING HOURS:200 LEARNING OUTCOMESUpon successful completion of this module, students will have demonstratedKnowledge1. Knowledge of the role of food and drink for tourism, hospitality and events2. Knowledge of the interrelationship between food and drink and the tourism,hospitality and event experienceSkillsProgramme Handbook 2019-20Version 1.1443. The ability to demonstrate awareness of the interaction between socialisation,culture, food and drink, and tourism4. The ability to explore the significance of food and drink for local cultureCONTENT SYNOPSISThis module explores the increasingly important area of food and drink tourism forregional economic development and identity formation. It examines the importanceof food and drink products to the tourist experience and to destination success forthose countries and regions closely associated with food and drink. Major themes inthe tourism literature will form the basis for this module and will be directly related tothe study of gastronomic tourism. Examples of best practice at destinations will bepresented where food and drink enable tourists to explore aspects of culture, identityand thus meaning for both residents and tourists, The module analyses therelationship between tourism and gastronomy and examines the direct and indirectadvantages and disadvantages to local and regional communities associated withthe development of gastronomic tourism and event initiatives.TEACHING AND LEARNING METHODSLectures Seminars/Workshops:- 3hrs for 12 weeks= 36hrs Self-directed study:-Total:-164hrs200hrs ASSESSMENT METHODSAssessment 001: Examination 100%TLH339 Service Quality TITLE:SERVICE QUALITYCODE:TLH339CREDITS:20LEVEL:FACULTY:MODULE BOARD:6Faculty of Business, Law and TourismTourism, Hospitality and Events Programme Handbook 2019-20Version 1.145PRE-REQUISITES: NoneCO-REQUISITES: NoneLEARNING HOURS: 200LEARNING OUTCOMESUpon successful completion of this module, students will have demonstratedKnowledge1. Knowledge of the main theories and principles surrounding the management ofservice quality2. Knowledge of the range and importance of tools used for assessing service qualitySkills3. The ability to critically appraise the management of service quality for a givenservice organization4. The ability to critically evaluate a range of theories and sources associated withservice qualityCONTENT SYNOPSISThis module explores various theories and principles surrounding and associatedwith the management of service quality in tourism, hospitality and events. Themodule asks students to analyse issues in service delivery for the serviceorganization, employees and consumers. Students are asked to develop anappropriate model for analysing service quality in a given service organizationrelated to tourism, hospitality or events.TEACHING AND LEARNING METHODSLectures Seminars/Workshops=3hrs per week for 12 weeks=36 hoursSelf-directed study=164 hoursTotal= 200hoursASSESSMENT METHODS001 Written Assessment 100%Programme Handbook 2019-20Version 1.1465,000 word written assessment covering learning outcomes 1,2,3 and 4TLH342 Digital Technologies in the Visitor Economy TITLE:Digital Technologies in the Visitor EconomyCODE:TLH342CREDITS:20LEVEL:FACULTY:MODULE BOARD:PRE-REQUISITES:6Faculty of Business, Law and TourismTourism, Hospitality and EventsNoneCO-REQUISITES:NoneLEARNING HOURS:200 LEARNING OUTCOMESUpon successful completion of this module, students will have demonstratedKnowledgeK1 Knowledge of the impacts, challenges and opportunities of technologicaldevelopments which underpin digital technologies within tourism, hospitality, eventsand aviation.K2 Knowledge of digital technology strategies for the visitor economySkillsS1 the ability to critically reflect, analyse and apply digital technology in the contextof the visitor economyCONTENT SYNOPSISThis module is built on the impacts technological innovations had for the visitoreconomy in the areas of tourism, hospitality, events and aviation. It reflects on theempowerment of consumers through technology and in particular opportunitiesprovided through social media and mobile technologies. In more detail it providesstudents with knowledge of the current digital technologies impacting the visitorProgramme Handbook 2019-20Version 1.147economy such as social media, mobile technologies, augmented and virtual reality,and the concepts of co-creation.The module provides students with the skills to analyse and develop successfuldigital technology strategies for the visitor economy, enhancing their employabilityskills further.TEACHING AND LEARNING METHODS: Lectures Seminars/Workshops=3hrs per week for 12 weeks=Self-directed study=Total=36 hours164 hours200hours ASSESSMENT METHODSAssessment 001 Written assignment, assessing learning outcomes K1, K2 and S1,contributing 100% of module marks.TLH343 Leadership and Management for the Service SectorTITLE: Leadership and Management for the Service SectorCODE: TLH343CREDITS: 20LEVEL: 6FACULTY: Faculty of Business, Law and TourismMODULE BOARD: Tourism, Hospitality and EventsPRE-REQUISITES: NoneCO-REQUISITES: NoneLEARNING HOURS: 200LEARNING OUTCOMESUpon successful completion of this module, students will have demonstratedKnowledge:Programme Handbook 2019-20Version 1.148K1 A critical understanding of the role of Leadership and Management DevelopmentK2 A critical understanding of leadership and management approaches whenmanaging an industrial workforceSkills:S1 The ability to discuss equality and diversity issues which can occur acrossindustriesS2 The ability to critically analyse challenges experienced in the industrial workforceCONTENT SYNOPSISLeadership and Management for the Hospitality Industry is a module which is aimedto prepare learners for careers in industry as employees, leaders or managers.Learners will be provided with the opportunity to investigate leadership andmanagement styles and approaches as well as researching and debating equalityand diversity issues, whilst also gaining a greater understanding of leadership andmanagement challenges, which occur every day in the wider world. This moduleshould be insightful and let learners critically evaluate leadership and managementin corporate, global organisations.TEACHING AND LEARNING METHODS: Lectures Seminars/Workshops=3hrs per week for 12 weeks=Self-directed study=Total=36 hours164 hours200hours ASSESSMENT METHODSAssessment 001 A written essay assessing all learning outcomes contributing 100 offinal module markProgramme Handbook 2019-20Version 1.149TLH346 Professional development for the Service sector TITLE:PROFESSIONAL DEVELOPMENT FOR THE SERVICE SECTORCODE:TLH346CREDITS:20LEVEL:6FACULTY:Faculty of Business, Law and TourismMODULE BOARD: Tourism, Hospitality and EventsPRE-REQUISITES: NONECO-REQUISITES: NONELEARNING HOURS:200 LEARNING OUTCOMESUpon successful completion of this module, students will have demonstratedKnowledge K1A critical understanding of relevant skills and attributes that are beneficial to thehospitality, events, aviation and tourism industryA critical understanding of employability and career development and itspractical application in the journey from education into employmentK2 Skills S1The ability to critically appraise and evaluate individual personal andprofessional attributes in a hospitality, events, aviation and tourism environmentThe ability to critically apply reflective practice to consolidate graduateattributes and develop a professional profileS2 CONTENT SYNOPSISThis module focuses on developing student’s employability and provides anunderstanding of career pathways in the hospitality, events, aviation and tourismindustry. It aims to develop personal and professional self-awareness and offersstudents an opportunity to reflect on the requirements for graduates in theworkplace.Throughout the module delivery, students will investigate workenvironments and study a number of important topics such as career planning andProgramme Handbook 2019-20Version 1.150pathways, communication and networking, presentation and interview skills, selfawareness and analysis, and current trends in recruitment and selection practice,including the use of social media. Students will reflect on their individual skills, abilitiesand experience, and evaluate their own continuous professional development in orderto identify further growth opportunities. The module will help students to discover andwork towards securing a graduate job role or career which they have identified asfulfilling their needs and is compatible with their skills, values and attributes.TEACHING AND LEARNING METHODS: Lectures Seminars/Workshops=3hrs per week for 12 weeks=Self-directed study=Total=36 hours164 hours200hours ASSESSMENT METHODSAssessment 001 A self-reflective essay assessing learning outcomes K1, K2 andS1 contributing 70% of final module markAssessment 002 Development of a Linked In online profile assessing learningoutcomes K1, K2, S1 and S2 contributing 30% of final modulemarkProgramme Handbook 2019-20Version 1.151Key procedures, policies and regulationsChanges in circumstancesAny changes to your personal details e.g. name or address should be reported to the Gatewayor Students Administration department. If you change your name, you must submit a copy oflegal documentation supporting the change. Please make it clear which address the Universityis to use as a correspondence address for you. Failure to keep the University informed of yourcorrespondence address will mean that your assessment information letter, results letter etc.,may be sent to the wrong address. The University may impose a charge for re-issuingcertificates where students have moved and not notified the University correctly.Withdrawal and leave of absenceA leave of absence is, when you withdraw from the programme temporarily but intend toreturn to your studies at some point in the future. If you wish to withdraw or to request aleave of absence from the programme, you must inform your Programme Manager as theremay be something the University is able to do. If you still wish to proceed you must completethe relevant form. The completed form will be sent onto the University for processing. Theform must be completed in advance and include details of the last day of attendance andexpected return date for leave of absences. Before considering taking a Leave of Absence,careful thought should be given to the consequences and future difficulties that this maycause, such as a lack of continuity, or pressure on time at a later stage or the financial andfees implications. When you return from a leave of absence, a return to study form will berequired. Please seek advice and guidance on the relevant policies before making a decisionto take a leave of absence.We are very committed to finding out what students think of their programmes and tryingto improve things. We do this is a range of ways, especially by using questionnaires andfocus groups and by having student representatives who can discuss with members of staffwhat works and what doesn’t, and how we can improve things. Each degree programmechooses 1 or 2 student course representatives for each year-group who meet in a StudentStaff Liaison Committee (SSLC) at least once a term and who also elect representatives tothe Module and Programme Studies Boards. Each School also has an elected School Coordinator, who sits on SSLC and Faculty Committees. This is an important way for you to getProgramme Handbook 2019-20Version 1.152your views across to us and gives us the chance to ask your opinion about changes whichwill affect your degree programme.Please help us by: filling in questionnaires when you are asked to do so;voting in the election for student reps for your programme;standing for election as a rep if you would like to do so;using your reps constructively – tell them what you think, let them know if somethingisn’t working, or if there is good practice which we should use more widely. Inevitably some of the time you will be helping the students who come after you – butplease remember that the students before you gave us their opinions and this helped us toimprove things for you.In your last year of study undergraduates will also be asked to fill in the National StudentSurvey (NSS). This is a survey administered nationally across all universities by a surveyagency. It is independent of the University – although obviously we get the results so thatwe can act on the feedback it provides. We discuss this feedback with our student reps totry to understand better what the data is telling us. The NSS results are used nationally toinform future students about the quality of the student experience at different universitiesand they are also used by newspapers to compile league tables and by other stakeholderssuch as employers and funding bodies. When your turn comes, please make sure that youdo complete the NSS. If you would like to look at the results to date, log that Student-Staff Liaison Committee will only deal with issues relating to yourprogramme – if you have problems with other aspects of your student experience pleasespeak to the relevant department in London.The Faculty has a policy on student representation and feedback which you can find atStudent Engagement.The University policy can be found in the Academic Quality Handbook which you can findthrough the Student Engagement section on MySunderland.Programme Handbook 2019-20Version 1.153Assessment including Regulations and GuidanceModule leaders write assessment papers for all modules. The Assessment of students isconducted in accordance with the Undergraduate Regulations (see Key Internet Links below).A Student Guide to the regulations is also available to you. Registration Period: Please note that the maximum period of registration for theprogramme is three times the normal registration period, ie 9 years for a three-yearprogramme. Assessment submission: All assignment submissions are made online following a twostep submission process, through Turnitin and Webservices/Jira. Detailed assessmentsubmission instructions will be made available on the individual module spaces on theVLE. For any examinations, the exam brief will be published on the individual modulespaces on the VLE and the exam timetable will be available on the University ofSunderland in London Information Page on the VLE, two weeks prior to the exam date.For any questions regarding your assessments, please contact the Student Administrationteam at [email protected] Assessment Marking and Moderation: Your assignment(s) are marked based on theUniversity Generic Assessment Criteria. Feedback is provided based on the genericassessment criteria and put into the context of your specific assignment(s). After yoursubmission(s), assessments are marked by an appropriate member of the academic teamand then internally moderated by the module leader. All student work is reviewed by anexternal examiner (see Guidance on External Examiner) and then your marks arepresented to the Academic Board. Marks that have been confirmed by the AcademicBoard are accessible through e-Vision a week after the board sits. Results, Transcripts and Feedback: Once your work has been marked and moderated,your provisional results and feedback will be communicated electronically to you inaccordance with the University policy. You will be provided with individual assessmentProgramme Handbook 2019-20Version 1.154feedback from the marker for each assessment you have submitted. Your individualstudent transcript will be available on evision once your marks have been ratified by theAssessment Board. Please contact the University of Sunderland in London for details ofyour results – please do not contact the University or University of Sunderland in Londonfor your results before the published release dates. Please note that assignments andexamination scripts will not be returned by the University. When you successfullycomplete your studies, you will be issued with a transcript that states that you have beenawarded a University of Sunderland award, and the award parchment that you are alsoissued with will make reference to that transcript. Your final degree parchment will beissued via University of Sunderland in London. Please note there is a fee of £35 for a reprint of a parchment. As a University student you will be entitled to attend a graduationceremony which, depending upon when you complete your programme may be in Londonor at Sunderland. Pass Marks, Classification Bands and the Calculation of your Final Award: The Universityuses a percentage-marking scheme for assessment of each module taken. AssessmentBoards award percentage marks in accordance with the following table: Percentage70%+Classification BandFirst Class (1st)60.00-69.99% Upper Second (2.1)50.00-59.99% Lower Second (2.2)40.00-49.99% Third (3rd)


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