1 | P a g eTLH251 Assessment Research Methods for the Service SectorAssessment 1 Canvas & JIRA Deadline: Tuesday 9th February 2021 at 14:00Assessment 2 Canvas & JIRA Deadline: Thursday 18th February 2021 at 14:00Learning outcomesUpon successful completion of this module, students will have demonstrated Knowledge1. An understanding of ethnographic methods.2. An understanding of survey methods. 3. An understanding of interview methods4. An understanding of visual methodologiesSkills5. The ability to communicate concepts and analysis in written form6. The ability to work as part of a small group7. The ability to conduct methods of qualitative and quantitative data analysis for tourism and leisuremarketing8. The ability to design a research proposal2 | P a g eContent synopsisPrinciples of research design and fieldwork; preparation for fieldwork; the health and safetyimplications of working in the field; the philosophical underpinnings of quantitative and qualitativemethods; participant observation and ethnographic method; interviewing and focus groups; groupinterviews and focus groups; positionality, situated knowledges and reflexivity; situating knowledgesand subject positions; reflexive research practice; qualitative data analysis; groundedtheory; software packages for qualitative and quantitative analysis; questionnaire surveys; statisticalprinciples, concepts and terminology; descriptive and inferential statistics; parametric and nonparametric statistics; correlation and regression; visual research methods, semiotics andiconography; the politics of representation; the analysis of visual materials; the iconography of touristlandscapes; photographic and video research methods; discourse, textual and content analysis;working with archival materials; conceptualising the archive; accessing the field/archive; writing upresearch; some guidance and advice on issues to consider in the presentation of researchmaterials; representing research respondents / subjects; scientific and social scientific styles ofwriting; Progress files and personal development planning.AssessmentAssessment 1: Portfolio: QualitativeIndividual portfolio, assessing learning outcomes 1, 3 – 8 & contributing 50% of module marksThe qualitative portfolio is to consist of five individual items. A hand out for each item will bedistributed in class. The five items are: An Interview ChecklistParticipant ObservationA Visual Methodologies PracticalA Coded Interview TranscriptMajor Project Proposal Assessment 1 Canvas & JIRA Deadline: Tuesday 9th February 2021 at 14:003 | P a g eAssessment 2: Portfolio: QuantitativeIndividual portfolio, assessing learning outcomes 2,5,6,7 & contributing 50% of module marksThe quantitative portfolio is based around analysing and producing statistics on a data set. It willconsist of three items. A portfolio guide will be issued to you in class. The items you must include inyour portfolio are: The design of a QuestionnaireStatistical testing: Descriptive analysisStatistical Testing: Chi Square Test Assessment 2 Canvas & JIRA Deadline: Thursday 18th February 2021 at 14:00It is important to adhere to the prescribed word count limit to avoid any penalties. Your word countexcludes table of title page, table of content, any appendices and reference list/bibliography. The wordcount must be stated at the bottom of your title page.Please note falsifying the word count is classed as an academic misconduct.WORD COUNT PENALTIES Exceeds limit by up to 10%No penalty – tolerance band (see below)Exceeds limit by 10.1-20%-5 percentage pointsExceeds limit by 20.1-30%-10 percentage pointsExceeds limit by 30.1-40%-15 percentage pointsExceeds limit by 40.1-50%-20 percentage pointsExceeds limit by more than 50%Mark of zero For further information see AQH-F14 Policy on Penalties for Exceeding the Prescribed WordLimit for an assignment https://goo.gl/ckLmDZ.4 | P a g ePresentationYou must use Times New Roman point 12 and double line space your essays. Never underestimatethe difference good presentation makes and always proof read your essay.Assessment RegulationsFor further information regarding Assessment Regulations, extenuating circumstances or extensionsand academic integrity, please refer to your Programme Handbook on the University of Sunderlandin London information page on Canvas.Reading ListPlease access your reading list from the library website. To access it, please go tohttps://moduleresources.sunderland.ac.uk/ and search for your module.Submission guidelinesThere are currently two steps that you need to follow to ensure that you successfully submit yourwork for marking. Your submission links will become available approximately 3 weeks prior to yoursubmission deadline, along with detailed instructions on how to submit your assignment, but in themeantime please feel free to also watch this Assignment Submission Instructions video.GradingYou will be marked in accordance to the University of Sunderland assessment criteria attachedbelow. The assessment criteria covers; Relevance, Knowledge, Analysis, Argument and Structure,Critical Evaluation, Presentation, Reference to Literature.5 | P a g eAssessment Criteria CategoriesGradeRelevanceKnowledgeAnalysisArgument andStructureCritical EvaluationPresentationReference to LiteraturePass86 –100%The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Levelof the qualification. There is also ample excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level arefully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compellingevaluation, originality, and elegance of argument, interpretation or discourse.76-85%The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of thequalification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied.At this level it is expected that the work will be outstanding in the majority of the category as cited above or by demonstrating particularly compellingevaluation and elegance of argument, interpretation or discourse.70 –75%The work examined is excellent and is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification.There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are satisfied At this level it isexpected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation andelegance of argument, interpretation or discourse.60 –69%Directly relevantto therequirements ofthe assessmentA substantialknowledge ofrelevantmaterial,showing a cleargrasp of themes,Good analysis,clear andorderlyGenerally coherent andlogically structured,using an appropriatemode of argumentand/or theoreticalmode(s)May contain somedistinctive orindependentthinking; may beginto formulate anindependentWell written,with standardspelling andgrammar, in areadable styleCritical appraisal of upto-date and/orappropriate literature.Recognition ofdifferent perspectives.Very good use of 6 | P a g e questions andissues thereinposition in relationto theory and/orpractice.with acceptableformatsource material. Usesa range of sources50 –59%Some attemptto address therequirements ofthe assessment:may drift awayfrom this in lessfocusedpassagesAdequateknowledge of afair range ofrelevantmaterial, withintermittentevidence of anappreciation ofits significanceSome analyticaltreatment, butmay be proneto description,or to narrative,which lacksclear analyticalpurposeSome attempt toconstruct a coherentargument, but maysuffer loss of focus andconsistency, with issuesat stake stated onlyvaguely, or theoreticalmode(s) couched insimplistic termsSound work whichexpresses acoherent positiononly in broad termsand in uncriticalconformity to oneor more standardviews of the topicCompetentlywritten, withonly minor lapsesfrom standardgrammar, withacceptableformatUses a variety ofliterature whichincludes some recenttexts and/orappropriate literature,though not necessarilyincluding a substantiveamount beyond librarytexts. Competent useof source material.40 –49%Somecorrelation withtherequirements ofthe assessmentbut there is asignificantdegree ofirrelevanceBasicunderstanding ofthe subject butaddressing alimited range ofmaterialLargelydescriptive ornarrative, withlittle evidenceof analysisA basic argument isevident, but mainlysupported by assertionand there may be alack of clarity andcoherenceSome evidence of aview starting to beformed but mainlyderivative.A simple basicstyle but withsignificantdeficiencies inexpression orformat that maypose obstaclesfor the readerSome up-to-dateand/or appropriateliterature used. Goesbeyond the materialtutor has provided.Limited use of sourcesto support a point.Weak use of sourcematerial. 7 | P a g e Fail35 –39%Relevance to therequirements ofthe assessmentmay be veryintermittent,and may bereduced to itsvaguest andleast challengingtermsA limitedunderstanding ofa narrow rangeof materialHeavydependence ondescription,and/or onparaphrase, iscommonLittle evidence ofcoherent argument:lacks development andmay be repetitive orthinAlmost whollyderivative: thewriter’scontribution rarelygoes beyondsimplifyingparaphraseNumerousdeficiencies inexpression andpresentation; thewriter mayachieve clarity (ifat all) only byusing a simplisticor repetitiousstyleBarely adequate use ofliterature. Overreliance on materialprovided by the tutor.The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied.30 –34%The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. Theevidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak insome of the indicators.15-29%The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of thequalification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will beweak in several of the indicators.0-14%The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of thequalification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work willbe weak in the majority or all of the indicators.
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