HFR603 Hotel Finance and Revenue | My Assignment Tutor

HFR603_Assessment_2 Part A_Brief_RM Scenario Evaluation_Due Week 8 Page 1 of 7Task SummaryThis task will present a set of data of revenue‐related content. Students will be required to analyseand evaluate the content. This assessment task is open‐books. The data set might cover any topicareas covered in the lectures and tutorials of the previous weeks and any readings given in theprevious topics. Students will be required to write a one‐page long evaluation in 30 minutes.ContextRevenue Management takes its roots in understanding, analysing and evaluating data to makedecisions. The RM scenario evaluations is a two‐part assignment which will allow students a hands‐on experience with RM data. The HFR603 assessments will help you to understand what RM is, whatits main functions are and how these are used in hotels today. With this knowledge in hand, you willbecome more versed in this interdepartmental topic and be able to see its application in any hoteldepartment. You will demonstrate strong research skills, as well as critical thinking and analysis. ASSESSMENT 2 PART A BRIEFSubject Code and TitleHFR603 Hotel Finance and RevenueAssessmentRevenue Management Scenario Evaluation – Part AIndividual/GroupIndividualLength30 minutesLearning OutcomesThe Subject Learning Outcomes demonstrated by successfulcompletion of the task below include:a) Generate, analyse and critically evaluate financialinformation for improved business decision‐making.c) Critically evaluate the operational requirements of thevarious components of revenue management.SubmissionWeek 8 TutorialsWeighting20%Total Marks100 marks HFR603_Assessment_2 Part A_Brief_RM Scenario Evaluation_Due Week 8 Page 2 of 7Task InstructionsConsider you are the revenue manager for Phoenix Boutique Hotel, a 195‐room hotel, located in theMelbourne CBD. Melbourne CBD, traditionally, experiences high demand on Melbourne Cup Day.Below are your hotel data and competitors (compset) data for Melbourne Cup Day this year and lastyear.Write a 1‐page brief to your General Manager comparing this year’s performance to last year’sperformance, including comparison to compset. You are to advise whether this year’s performancewas better, worse or same as last year and justify why. What was the main reason behind thedecline/improvement/plateau of this year’s performance?You must calculate and include below metrics for this year and last year. Make sure to round themto two decimal points. Show your calculations as an appendix.• Occupancy %• ADR• RevPAR• MPI• ARI• RGIReferencingIt is essential that you use appropriate APA style for citing and referencing research. Please see moreinformation on referencing here in the Academic Writing Guide found via the Academic Skillswebsite.Submission InstructionsStudents must be present during tutorials to take the midterm quiz. Should students be not presentat a tutorial, they would lose all marks of this assessment.Students are able to submit a Special Consideration form if their circumstances meet the policy toschedule a supplementary assessment.Melbourne Cup This Year Group FIT TotalRooms Sold11075185Room Compset This YearOccupancy% 100%Revenue $34,650 $39,375 $74,025 ADR $373.00Melbourne Cup Last Year Group FIT TotalRooms Sold90105195Room Compset Last YearOccupancy% 100%Revenue $28,710 $43,785 $72,495 ADR $369.00HFR603_Assessment_2 Part A_Brief_RM Scenario Evaluation_Due Week 8 Page 3 of 7Academic IntegrityAll students are responsible for ensuring that all work submitted is their own and is appropriatelyreferenced and academically written according the Academic Writing Guide. Students also need tohave read and be aware of Torrens University Australia Academic Integrity Policy and Procedure andsubsequent penalties for academic misconduct. These are viewable online.Students also must keep a copy of all submitted material and any assessment drafts.HFR603_Assessment_2 Part A_Brief_RM Scenario Evaluation_Due Week 8 Page 4 of 7Assessment Rubric AssessmentAttributesFail(Yet to achieveminimum standard)0‐49%Pass(Functional)50‐64%Credit(Proficient)65‐74%Distinction(Advanced)75‐84%High Distinction(Exceptional)85‐100%Calculation (accuracy &level of completion)Percentage for thiscriterion = 10%Less than 50% ofcalculations aresuccessfully completed.Calculations stepsrequired in questions areinadequate and unclear.50% of calculations aresuccessfully completed.Calculation steps required inquestions are adequate, butnot entirely clear.65‐75% of calculations aresuccessfully completed.Calculation steps requiredin questions are clear.75 ‐ 84% of calculations aresuccessfully completed.Calculation steps requiredin questions demonstrate aclear knowledge offormulae.85‐100% of calculations aresuccessfully completed.Calculation steps requiredin questions demonstrate aclear and thoroughknowledge of formulae androunding.Analysis and applicationwith synthesis of newknowledgePercentage for thiscriterion = 30%Limited synthesis andanalysis.Limited application/recommendations basedupon analysis.Demonstrated analysis andsynthesis of new knowledgewith application.Shows the ability to interpretrelevant information andliterature.Well‐developed analysisand synthesis withapplication ofrecommendations linked toanalysis/synthesis.Thoroughly developed andcreative analysis andsynthesis with applicationof pretested models and /or independentlydeveloped models andjustified recommendationslinked to analysis/synthesis.Highly sophisticated andcreative analysis, synthesisof new with existingknowledge.Strong application by wayof pretested models and /or independentlydeveloped models.Recommendations areclearly justified based onthe analysis/synthesis.Applying knowledge to newsituations/other cases. HFR603_Assessment_2 Part A_Brief_RM Scenario Evaluation_Due Week 8 Page 5 of 7 Evaluation (defence ofown perspective onpositive/negativeperformance ofbusiness)Percentage for thiscriterion = 30%Minimal to no evaluationof RM scenario.Limited understanding ofkey concepts required tosupport the case study.Confuses logic andemotion. Informationtaken from reliablesources but without acoherent analysis orsynthesis.Viewpoints of experts aretaken as fact with littlequestioning.Limited synthesis andevaluation of RM scenario.Some use of RM conceptsand illustrations.Resembles a recall orsummary of key ideas.Often conflates/confusesassertion of personal opinionwith informationsubstantiated by evidencefrom the research/coursematerials.Analysis and evaluation donot reflect expert judgement,intellectual independence,rigour and adaptability.Can synthesise andevaluate RM scenario usingRM concepts andillustrations, though oftennot related to the topic athand.Supports personal opinionand informationsubstantiated by evidencefrom the research/coursematerials.Demonstrates a capacity toexplain and apply relevantconcepts.Identifies logical flaws.Questions viewpoints ofexperts.Can synthesise and defendown position of the RMscenario, using RMconcepts and illustrations,often related to the topic athand.Discriminates betweenassertion of personalopinion and informationsubstantiated by robustevidence from theresearch/course materialsand extended reading.Well demonstrated capacityto explain and applyrelevant concepts.Viewpoint of experts aresubject to questioning.Analysis and evaluationreflect growing judgement,intellectual independence,rigour and adaptability.Can analyse, synthesise anddefend own position on RMscenario, using RMconcepts and illustrationsrelevant to the topic.Systematically and criticallydiscriminates betweenassertion of personalopinion and informationsubstantiated by robustevidence from theresearch/course materialsand extended reading.Information is taken fromsources with a high level ofinterpretation/evaluationto develop acomprehensive criticalanalysis or synthesis.Identifies gaps inknowledge.Exhibits intellectualindependence, rigour, goodjudgement andadaptability. HFR603_Assessment_2 Part A_Brief_RM Scenario Evaluation_Due Week 8 Page 6 of 7 Application (illustrationof RM concept)Percentage for thiscriterion = 20%Demonstrates lack ofunderstanding newknowledge.Demonstrates minimalunderstanding of newknowledge, however lacks anattempt to illustrate it.Demonstrates a limitedunderstanding of newknowledge and attempts toillustrate it.Demonstrates anunderstanding of newknowledge and illustrates it.Demonstrates a strongunderstanding of newknowledge and illustrate itusing creative and originalup‐to‐date examples.EffectiveCommunication(Written)Percentage for thiscriterion = 10%Presents information.Specialised language andterminology is rarely orinaccurately employed.Meaning is repeatedlyobscured by errors in thecommunication of ideas,including errors instructure, sequence,spelling, grammar,punctuation and/or theacknowledgment ofsources.Demonstratesinconsistent use of goodquality, credible andrelevant resources tosupport and developideas.Referencing is omitted ordoes not resemble APA.Communicates in a readablemanner that largely adheresto the given format.Generally employs specialisedlanguage and terminologywith accuracy.Meaning is sometimesdifficult to follow.Information, arguments andevidence are structured andsequenced in a way that isnot always clear and logical.Some errors are evident inspelling, grammar and/orpunctuation.Demonstrates use of credibleand relevant resources tosupport and develop ideas,but these are not alwaysexplicit or well developed.Communicates in acoherent and readablemanner that adheres to thegiven format.Accurately employsspecialised language andterminology.Meaning is easy to follow.Information, arguments andevidence are structured andsequenced in a way that isclear and logical.Occasional minor errorspresent in spelling,grammar and/orpunctuation.Demonstrates use ofcredible resources tosupport and develop ideas.Referencing resembles APA,with occasional errors.Communicates coherentlyand concisely in a mannerthat adheres to the givenformat.Accurately employs a widerange of specialisedlanguage and terminology.Engages audience interest.Information, arguments andevidence are structured andsequenced in a way that is,clear and persuasive.Spelling, grammar andpunctuation are free fromerrors.Demonstrates use of goodquality, credible andrelevant resources tosupport and developarguments and statements.APA referencing is freefrom errors.Communicates eloquently.Expresses meaningcoherently, concisely andcreatively within the givenformat.Discerningly selects andprecisely employs a widerange of specialisedlanguage and terminology.Engages and sustainsaudience’s interest.Information, argumentsand evidence are insightful,persuasive and expertlypresented.Spelling, grammar andpunctuation are free fromerrors.Demonstrates use of high‐quality, credible andrelevant resources tosupport and develop HFR603_Assessment_2 Part A_Brief_RM Scenario Evaluation_Due Week 8 Page 7 of 7 Referencing resembles APA,with frequent or repeatederrors.arguments and positionstatements.APA referencing is freefrom errors. The following Subject Learning Outcomes are addressed in this assessmentSLO a)Generate, analyse and critically evaluate financial information for improved business decision‐making.SLO c)Critically evaluate the operational requirements of the various components of revenue management.

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

Leave a Reply

Your email address will not be published.