Digital Marketing | My Assignment Tutor

Digital Marketing Item No.TitleValueDue Date*Return Date**1Discussion Post:Digital and Social Media Audit10%08-Mar-202129-Mar-20212Project Management and planning10%29-Mar-202121-Apr-20213Buyer Persona, Journey Map and Market Analysis35%26-Apr-202118-May-20214Digital Marketing Strategy and Tactics45%24-May-202116-Jun-2021 * Due date is the last date for assessment items to be received at the University ** Applies only to assessment items submitted by the due date Assessment item 1 – Discussion Post:Digital and Social Media Audit back to top Value: 10% Due Date: 08-Mar-2021 Return Date: 29-Mar-2021 Length: 500 quality word max Group Assessment: No Submission method options: Interact2 Discussion Board TASK back to top Choose a brand/ organisation (it can be where you work or for your dream organisation- If an organisation has multiple offerings (brands/products/services) please select only one product as the focus of your audit).  Please post your discussion on the Discussion Board AND submit on Turnitin. You need to monitor and evaluate the digital activity of your chosen organisation/brand by conducting a digital media audit. The purpose of this task is to get you used to analysing digital communication practices of a brand in real-time to determine what the organisation is doing well and what they need to improve.   Then you need to complete the post in our MKT525 i2 discussion forum.  The post is worth 10 marks.  As part of your post, you need to consider and answer the following digital auditing questions: Topic: Digital media auditDue datePost (worth 10 marks) In your first discussion post,  please answer the following questions: What is your organisation? (brief background of the organisation/brand) – provide a link to their website and all social media pages Does their social site(s) link to website? How many “likes” does the organisations have per site? What type of other media (i.e. traditional media like broadcast/ print etc) do they use, is it linked to the digital media? is it appropriate? Identify two key touchpoints (i.e. social media platforms/traditional etc) and focus in-depth to explain how these contact points are either are trusted or painful for the consumer. Post for A1 due  Monday 8th of March @ 11:59 pm via i2 discussion board RATIONALE back to top This assessment task will assess the following learning outcome/s: be able to critically assess and evaluate how communication parameters and practices influence strategic decision making in a digital marketing environment.be able to critically review digital marketing concepts in a broader social context. MARKING CRITERIA AND STANDARDS back to top CriterionHD (100-85)%Distinction (84-75)%Credit (74-65)%Pass (64-50)%Fail (below 50%)Application and experiences:   Contribution evaluates and contextualises the organisation’s digital operations  and then critically applies it to two market-based touchpoint (i.e. social media, traditional marketing techniques)   Marks (5 marks)Contribution evaluates and contextualises the organisation’s digital operations and then critically applies them to two market-based touchpoints and interprets  a real-life business context that is an explicit logical, insightful and an extensive evaluation of the impact  and implications of market based issues on marketing practiceContribution directly  links and evaluates the organisation’s digital operations v and clearly, logically and explicitly applies two market-based touchpoints to market based issues and explores the implications and influence on marketing practiceContribution includes discussion of the organisation’s digital operations with comparisons using two market-based touchpoints to market based issues and explores how it can influence  marketing practiceContribution links the organisation’s digital operations and explores their relevance to two market-based touchpoints and applies this to contemporary market-based issues and how it can influence marketing practiceNo contribution made or contribution does not link to the organisation’s digital operations does not include two market based touch points to create a discussion on marketing practiceResearch:  Identifies relevant and important information   Outstanding research using a range of relevant and valid academic and industry sources.     (3 marks)Identifies relevant and important information.   Outstanding research using an extensive range of relevant, insightful and valid academic and industry sources.  Identifies relevant and important information.   Research using a range of relevant,  insightful and valid academic and industry sources.  Finds relevant and important information.   Research using a range of relevant academic and industry sources.  Finds some relevant and important information.   Research using a range of valid academic and industry sources.  Did not find relevant and important information Limited or no research using a range of relevant and valid academic and industry sources.Referencing: Use of APA 7th style and application for in-text and reference list(2 mark)APA style referencing used both for in-text application and reference list- Error free referencing using APA in style and applicationAPA style referencing used both for in-text application and reference list- very errors in use of APA referencing in style and/or application in use of APAAPA style referencing used both for in-text application and reference list-minor errors in style and/or application in useAPA style referencing used both for in-text application and reference list- major style and/or application errors in use of APA No referencing and/ or use of APA referencing style and application  PRESENTATION back to top Please follow the points below when submitting your forum post: Use report format with headings, tables etcUse formal academic writing style REQUIREMENTS back to top For this assessment you are required to use APA 7th referencing to acknowledge the sources that you have used in preparing your assessment. Please refer to the CSU referencing guide http://student.csu.edu.au/study/referencing-at-csu.  Assessment item 2 – Project Management and planning back to top Value: 10% Due Date: 29-Mar-2021 Return Date: 21-Apr-2021 Length: 500 quality words Group Assessment: No Submission method options: Alternative submission method TASK back to top Once you have completed the audit of the digital tools used for your product, you need to think about the project plan.  You know that  there are many digital tools available to help track and support your project, so you are considering signing-up for one. You need to investigate some of the options currently being promoted. Monday.com  looks  fit-for-purpose, but you want to be sure to choose the most cost effective and efficient software for your needs.  Your task is to compare and contrast Monday.com with one other available tool of your choice. As part of your analysis, explain how the tool will help you achieve your project goals. Be sure to apply the action learning cycle of Plan, Act, Observe and Reflect (PAOR) model (see Heinze et al, 2017 pp 121-137) as part of your discussion. RATIONALE back to top This assessment task will assess the following learning outcome/s: be able to plan, implement and evaluate digital marketing strategies as a standalone strategy and integrate with more traditional marketing strategies. MARKING CRITERIA AND STANDARDS back to top CriterionHDDICRPSFLAnalysis of Software Compare and contrast Two software tools Monday.com and one your choice. Identify strengths and weaknesses Explain how the software functions in relation to PAOR Model. 8 marksTwo software tools identified. Clear synthesis and analytical discussion of digital marketing planning tools and application to the Plan, Act Observe, Reflect  (PAOR) model.Two software tools identified. Clear analytical discussion of  digital marketing planning tools and application to the Plan, Act Observe, Reflect  (PAOR) model.Two software tools identified. Clear discussion of  digital marketing planning tools and application to the Plan, Act Observe, Reflect  (PAOR) model.Two software tools identified. Clear comparison and contrast between  digital marketing planning  tools and an explanation of how the software supports the Plan, Act Observe, Reflect  (PAOR) model.Did not identify two software tools. Lack of comparison with no or limited analytical discussion of  digital marketing planning  tools and application to the Plan, Act Observe, Reflect  (PAOR) model.Referencing Use of APA 7th style and application for in-text and reference list.(2 mark)APA style referencing used both for in-text application and reference list- Error free referencing using APA in style and application.PA style referencing used both for in-text application and reference list- very errors in use of APA referencing in style and/or application in use of APA.APA style referencing used both for in-text application and reference list-minor errors in style and/or application in useAPA style referencing used both for in-text application and reference list- major style and/or application errors in use of APA.No referencing and/ or use of APA referencing style and application. PRESENTATION back to top Use report format with headings, tables etcUse formal academic writing styleYou do not need to include an introduction or conclusions.Please submit a word document- do not submit a Pdf. REQUIREMENTS back to top For this assessment you are required to use APA 7th referencing to acknowledge the sources that you have used in preparing your assessment. Please refer to the CSU referencing guide http://student.csu.edu.au/study/referencing-at-csu. Assessment item 3 – Buyer Persona, Journey Map and Market Analysis back to top Value: 35% Due Date: 26-Apr-2021 Return Date: 18-May-2021 Length: 2500 words Group Assessment: No Submission method options: Alternative submission method TASK back to top Building on the information and insights you have gained from Assessment One, where you are performing an audit on the digital media currently being used by your organisation, here you are expected to develop a profile of your organisation strengths and weakness,  consider the market conditions and the impact of these factor on your organisation and finally create a profile of your typical consumer known as the buyer persona and construct a diagram of the their likely consumer journey.  You will present your findings and analysis in a report (2500 quality words). You are expected to include in your report the following theory and applied market-based evidence:   Analysis of the market, your organisation and your “typical consumer”   Analyse the current  market situation and your organisation’s internal situation:Internal organisational review using the SWOT framework, and External market conditions using PESTLE framework with evidence from the current market (e.g. current media stories) and the impact of these macro factors on your organisation.Create your Buyer Persona and draw your consumer buying journey . First, you need to: Identify and profile your typical consumer audience – Be sure to develop your buyer persona based on psychographics, benefits sought and demographics and their likely roles (as per the buyer persona model). You need to include market based data as evidence to justify your profile. Be sure to gather data from valid and relevant secondary sources (e.g. Australia Bureau of Statistics, Roy Morgan, Euromonitor etc)Please use Table 4.1 (Heinze et al., 2017 p.95) as the basic template for you profile.Pleases include a map of a buyer’s journey (Heinze et al 2017,pp 80-82 – section 3.4). RATIONALE back to top This assessment task will assess the following learning outcome/s: be able to conceptualise digital marketing as it applies across multiple digital platforms.be able to critically review digital marketing concepts in a broader social context. MARKING CRITERIA AND STANDARDS back to top Criteria: The various skills to be assessedHigh Distinction (85 – 100%)Distinction (75-84%)Credit (65-74%)Pass (50 -64%)Fail (0-49%)Market Analysis Utilising researched market data using a range of relevant and valid sources Theory of SWOT and PESTLE analysis are defined and described  Interpretation and analysis of  a real-life business is logical, insightful, comprehensive and explicit  10 marksTheory of SWOT and PESTLE analysis are defined and described  Utilising market data using a range of relevant and valid sources Interpretation and analysis of a real-life business is logical, insightful, comprehensive and explicitTheory of  SWOT and PESTLE analysis is defined and described  Utilising market data using a range of relevant and valid sources Interpretation and analysis of areal-life business is logical, insightful and explicitTheory of  SWOT and PESTLE analysis  defined and described  Utilising market data from a range of relevant and valid sources Interpretation and analysis of a real-life business is logical and explicitTheory of  SWOT and PESTLE analysis defined and described  Utilising market data using a limited range of relevant sources Interpretation and analysis of a real-life business is explicit.Theory  SWOT and PESTLE analysis not defined and described  Did not utilise or researched market data and sources were not relevant and valid  No Interpretation to real-life business Analysis and application of Buyers’ Persona and the consumer journey: Theory explicitly embedded in market and industry research data (evidence) integrated with conclusions and implications and applied to a real-life business. Application is insightful and clear, justifying the Buyer Persona profile and the consumer journey 15 marksA comprehensive and insightful theoretical discussion of market segments including a depiction of the Buyers’ Persona and the consumer journey. Market data evidence is described insightfully and rationally integrated in the argument justifying the consumer profile and supported by outstanding research using academic and industry data sources and applied to a real-life context. A clear  Buyer Persona profile and  the consumer journey are presented in a unique and engaging visual format A comprehensive theoretical discussion of market segments including a depiction of the Buyers’ Persona and the consumer journey. Market data evidence described, conclusions are integrated in the argument justifying the consumer profile supported by strong research from academic and industry data sources. A clear Buyer Persona profile and  and the consumer journey are presented in an engaging visual format.A well-reasoned application and interpretation concepts of market including a depiction of the Buyers’ Persona and the consumer journey market data evidence described and integrated in the argument justifying the consumer profile.   Good data range of academic and industry sources.   A clear Buyer Persona profile and the consumer journey are presented in an attractive and appealing visual format.Basic market research and analysis of theoretical components of segments including a depiction of the Buyers’ Persona and the consumer journey. Application to context, with market data evidence included and described justifying the consumer profile.  A clear Buyer Persona profile and the consumer journey are is presented in an appealing visual format.Unsatisfactory work, a lack of research, limited insight and/or application weak review of segments and the concept of the Buyers’ Persona and the consumer journey.  No academic resources or market data evidence references No clear  Buyer Persona profile and the consumer journey are  is  not presented in a visual formatWritten Communication SkillsThis is about the report style including Structure, Format, Grammar and use of images, tables and figures 5 marksFree of grammatical errors Structure and format were clear. Language was concise. Excellent use of diagrams, images and tables that were both visually appealing as well as clearly relevant and explainedFree of grammatical errors Structure and format were clear. Report format was well constructed. Language was concise. Excellent use of diagrams, images and tables that were both visually appealing as well as clearly relevant and explainedSome grammatical errors.Well structured and formatted using headings, and sub headings, some illustrations and diagrams, but not fully explained. Some grammatical errors. Clear structure and format using headings, and sub headings,limited  use of illustrations and diagrams, but not explained and only decorative.Poor grammar, spelling, punctuation, concepts were not clear, poor slides- no images, tables or illustrations.Referencing Comprehensive, precise and demonstrates academic integrity, and conforms exactly to APA (7th ed.) style conventions.5 marksReferencing is comprehensive, demonstrates academic integrity, and conforms exactly to APA (7th ed.) style conventions.Referencing is comprehensive and conforms to the conventions of APA (7th ed.) style.  Minimal errors or omissions in style and formatting choices which have no impact on the transparency and traceability of the source, or the demonstration of academic integrity.Referencing is comprehensive and mostly accurate according to the conventions of APA (7th ed.) style. Only minor errors or omissions in style and formatting choices have no impact on the transparency and traceability of the source, or the demonstration of academic integrity.Referencing is comprehensive and mostly accurate according to the conventions of APA (7th ed.) style. Frequent minor errors or omissions in style and formatting choices have no impact on the transparency and traceability of the source, or the demonstration of academic integrity.Does not meet the standards required for a Pass PRESENTATION back to top Assessment Two is a written business report. Therefore, a table of contents should precede the main body of your report. You do not need to include an executive summary. Your word count is 2500, not including references. Be sure to reference all theory in-text and in the reference list. Use headings and subheadings where appropriate, and use illustrations /figures and tables to help support and communicate your ideas.  Include your created specific tables and/or diagrams to outline the consumer profile and illustrate  the consumer journey Please include an Introduction (50 words) and Conclusion (100 words) Please submit a word document- do not submit a Pdf. REQUIREMENTS back to top For this assessment you are required to use APA 7th referencing to acknowledge the sources that you have used in preparing your assessment. Please refer to the CSU referencing guide http://student.csu.edu.au/study/referencing-at-csu. This assignment must be submitted through Turnitin.  It is recommended that your name, student ID and page number are included in the header or footer of every page of the assignment. Further details about submission in Turnitin are provided in On-line submission. Assessment item 4 – Digital Marketing Strategy and Tactics back to top Value: 45% Due Date: 24-May-2021 Return Date: 16-Jun-2021 Length: 15 mins (20 sldies max) Group Assessment: No Submission method options: Alternative submission method TASK back to top Using the knowledge you have gained in Assessments One and Three,  and given what you know about your organisation, its digital footprint, consumers and the market conditions;   Develop four SMART objectives for your campaign strategy –Chapter 4 (pp. 104-106) for suggestions on key digital objectives.Write an overarching Strategy Statement – Develop a strategy statement by conceptualising digital marketing as it applies across multiple digital platforms. Develop three creative tactics to implement your strategy and justify why these tactics are appropriate for your organisation/brand.  You will create a 15 min narrated presentation (narrative to show you and your slides) You should include 20 slides max.   Remember tactics bring strategy to life- be sure to include mock-up examples of your creative tactics.   Be sure to focus on developing authentic, credible, professional and creative digital messages that aligned your organisation’s objectives and strategy with your consumers’ buying persona and journey. RATIONALE back to top This assessment task will assess the following learning outcome/s: be able to conceptualise digital marketing as it applies across multiple digital platforms.be able to critically assess and evaluate how communication parameters and practices influence strategic decision making in a digital marketing environment.be able to plan, implement and evaluate digital marketing strategies as a standalone strategy and integrate with more traditional marketing strategies. MARKING CRITERIA AND STANDARDS back to top CriteriaHD (85-100 marks)DI (75-84 marks)CR (65-74 marks)PS (50-64 marks)FL (

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

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