Assignment 1 (Summative): Weighting: 25%Individual video presentationAnonymous markingNoSubmission Date and TimeSee Aula submission linkExpected return of feedback and marked work14 days after submission dateSubmission ProcedureElectronically via Aula (Turnitin) ONLYVideo clip of your presentation.Assignment TitleEnvironmental AnalysisAssessment Learning OutcomesThis assignment is designed to assess learning outcomes: Understand fundamental theoretical concepts in the area of marketing management Critically discuss the role of Marketing within the context of an organisation and the different business orientations that a business can adopt. Demonstrate the impact of the macro-environmental and micro-environmental factors on marketing decisions. Learn to utilise secondary research sources in related marketing concepts to build and back up analysis of marketing decisions and recommendationsDetails of the taskCoursework 1You have decided to start a small business in your local city. However, you are cautious of the challenging business conditions currently in your country and globally. You have been requested to undertake an environmental analysis of the business environment in your country and explain how it will impact on the business you want to set up.you are required to prepare a presentation (ensure you use PowerPoint slides and record a video clip):A brief discussion of the business you intend to start up in your local city Importance of Marketing and the marketing orientation to the business PESTLE Analysis of your business (based on your country) SWOT Analysis for your business (Based on your country) Recommendations for your business (based on your environmental analysis)(The video clip will be submitted on the date communicated by your seminar lecturer.The video clip or a link to your videoclip will be submitted via Turnitin on the dates shown on Aula.
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