Global Engineering Strategy | My Assignment Tutor

Faculty of Engineering, Environment and Computing 7094MAA Module Title: Global Engineering Strategy Assignment Brief 2020/21 Module Title Global Engineering StrategyInd/Group IndividualCohort (Jan/May)Module Code 7094MAACoursework Title (e.g. CWK1) Coursework 2Hand out date: 2/3/20Lecturer R AndersonDue date: 7/4/20 (see extension date below)Estimated Time (hrs): 42Word Limit*: 3,000-3,500 wordsCoursework type: Assignment% of Module Mark 66%Submission arrangement online via Aula: By 6.00 pm on 21st April 2021 (this includes the 2 week Covid extension. No further extensions are allowed, only deferral applications) File types and method of recording: Upload Word document Mark and Feedback date: tba Mark and Feedback method: Feedback sheet Module Learning Outcomes Assessed: 3. Within a global context, apply the concepts underpinning the theory of manufacturing strategy from the perspective of assessing how manufacturing strategy can contribute to business performance and competitive advantage, 4. Evaluate individual elements of a manufacturing strategy, and with this knowledge/capability, be able to develop a manufacturing strategy through the use of a conceptual framework or methodology. 5. Demonstrate critical global strategic capability to potentially improve a manufacturing company’s business performance through the successful application to the assignment case study of theory, knowledge, and appropriate analytical and deductive skills developed during the module. The outcome will be justified improvements to the strategies of the case manufacturing company.Task and Mark distribution: 7094MAA – Global EngineeringStrategy Semester 2 2020-21Coursework2(64%ofModule Mark) **Read and Adhere To All Requirements**This individual assignment requires research. Based on a company’s manufacturing site of your choice (as per accompanying instructions) you are required to designamanufacturingstrategyforit. Required layout- Manufacturing Strategy Document (just a brief summary of your design decisions), followed by the body of the assignment text based on the Terry Hill Model. The report structure should be exactly as below and follow the format of the marking scheme. There will be a 10% penalty if this is not done. Manufacturing Strategy Document – To be a 1 page statement (maximum) of the final manufacturing strategy proposed for the SBU Icompany (summarized from the design developed in part 2, The Assignment Text, below), and to include decisions, as appropriate, relating to the following issues: 5%Process choice Choice of process Role of inventory Make or buy Capacity (size, timing, location)Infrastructure Function support Manufacturing planning and control systems Quality assurance and control Manufacturing systems engineering Clerical procedures Salary Iwage agreements Work structuring viii)Organisation structureTheAssignment Text– This is the body of the report, and should include:Development Icompletion of SBU Icompany objectives and strategies which, for an SBU, support corporate level objectives and strategies. Relating this to the Terry Hill model, the outputs of your work in this section will include Company Objectives, Marketing Strategies, and justified Order Winners. This will require the applicationofappropriatetheory,including strategicconcepts. (It is expected that this will represent approx. 15-25% of your assignment text)20% Based on the above, design the manufacturing strategy, to include: 53% Discussion of 2 options (alternative designs) for each of the 12 elements Reasons as to why you have selected one of the 2 options as the final design for each of the 12 elements. Ensure you consider the manufacturing objective(s) as part of each justification. (Evidence of application of appropriate manufacturing theory/practice in i) and ii) is required) Compare your proposed manufacturing strategy with the deduced existing strategy of your chosen SBU/Company, and comment 5% Discuss the associated implementation andcommunication issues that will help enable your manufacturing strategy to be effectively realized. 7% Propose relevant evaluation measures for your strategy 5% Recognition of, and methods of ensuring that, this strategy remains current within a changing environment 5%Notes: 1. It is important to demonstrate the application of theory, the development of options, and justified selections 2. You are required to develop/complete SBU I company objectives and strategies, and then to design (not report on) its manufacturing strategy. You will get no marks for just restating the actual or presumed current strategy.ASSIGNMENT COMPANY SELECTIONA Manufacturing Company (or an SBU within a holding company) of Your ChoiceConstraints: Currently trading A UK, European Union, North/South American, Australian, Japanese, or Indian manufacturing site (location of Head Office/ownership not important) Site employees no more than 1000 (total Group employees may be more than this) Not in the automotive sector or its supply chain Not high volume production, for example, process industries, or electronics, mobile phones or domestic appliances, where “line” or “continuous” production is specified throughout the manufacturing process. It is acceptable to select a site/product where “line” or “continuous” production is specified in part of the process. In addition to the listing below, not a publically available case study, or one referred to or used during the module. (You will get zero marks if you use such a company)Excluding the following companies: You are to reserve a company, and the chosen manufacturing site, for your research by posting it on the “Coursework 2 company reservation” file on Aula – details to follow. This process is as follows: select a proposed company and manufacturing site access the Reservation file check if your selection has already been entered onto the file if not, insert your choice (company and manufacturing site) if it has already been entered onto the file you will need to make another selection.Please ensure the company site chosen meets the constraints in section a) above, is not already reserved by another student as per section b) (read the Reservation file), nor listed below on the restricted companies list, nor is a publically available case study, and was not used during the Module. If you select an excluded company by not doing this, or by ignoring this instruction, you will get zero marks. ***(Please note that you take responsibility for the appropriateness of your choice in terms of meeting the constraints in a) and b).)***Some data sources(for company, market, customer, competitor, and product analysis- understanding of ALL of these is important):Company Report and Accounts Kompass Emerald Business Source Complete Etc …Assignment length: 3,000-3,500 words, excluding in-text references and reference listing. The net word count is to be shown at the end of the document. If the higher figure is exceeded, the “excess” text will not be marked. In text references are required, and to be in APA referencing style. Information about the APA style can be found on the student portal and via the Centre for Academic Writing.Submission: To be submitted through Turnitin on Aula by 6.00 pm on 21st April 2020 (this includes the 2 week Covid extension) R Anderson 1st March 2021(Continued)RECTRICTED COMPANIES LIST – DO NOT USE THESE!1st Access Group – West Midlands A T Cross – Providence A.W. Precision Limited – Coventry- Uk ABB group – Leeds – UK Abbey Manufacturing Stationers – Staines –on-Thames Abercrombie& Fitch Co – Manhattan – Usa ABG Creative Geosynthetics Engineering-Meltham -UK Accrol Paper Ltd. – Lancashire – UK Accsys Technologies PLC – Arnhem – Netherlands Adam Carpets Limited (Uk) Adamworks-Colorado-Usa Advanced Medical solutions, Winsford, Cheshire UK Airbus Helicopter UK – Kidlington, Oxford –  UK Airspring Furniture Limited Alia’s Foods – London Alstons Upholstery Ltd – Essex – Uk Altek Manufacturing- Washington- Usa Alucast Ltd – Wednesbury Amazone (Agricultural Company) Amber Enterprises – Haryana American Plastic Toys Inc. – Michigan – USA Anderson-Sheppard Suit Company Anna Aluminium – Ernakulam Argus Media – London – United Kingdom  ARM – Cortex A76 Artcraft Pty. Ltd- Hallam – Australia Art’s Way Manufacturing – West Union – Usa Asian Paints – India Austal Ships Pty Ltd – Henderson – Australia Austal USA LLC, mobile Alabama, USA AUSTRO WOOD SRL -PETELEA – ROMANIA  Azimut Yachts-Benetti Shipping BA Components-Doncaster-UK Bae Systems (Typhoon (Combat Aircraft)) BASF plc –Grimsby- UK BASF–Bradford– UK Bassett Furniture- Virginia- Usa Beatson Clark – Rotherham Beiersdorf-Birmingham-UK Bemis company-Bemis Europe–Swansea  UK  Benchmark Electronics – Texas Berrys Technologies – Birmingham Big Ass Fans company-Lexington-US Blancpain SA – Vallee de Joux Blue Diamond Uk Ltd BMC Swizterland Bombardier – Belfast – Uk Boots No7- Nottingham- UK Bottega veneta-Paris-France Bowman Power Group Limited Company (Southampton  UK)  Bpi – Films (British Polythene Idustries/Films) Windsor . Uk Bremont Watch – Henley on Thames Bristol Wardrobe & Alcove Company – Bristol – Uk Brompton Cycles – London Brook England – Smethwick Brooks Brothers-New York-America Brooks England – Smethwick – England Burgess & Leigh Ltd – Middleport, UK Burgess Furniture Ltd – Feltham – England Canon Inc. Camera —-Japan Caperton furniture works USA CAPTEC LTD. Hampshire – UK Carl F Bucherer – Luzern Cartier manufacturing unit, La Chaux- De-Fonds, Switzerland. Cartier-Paris-France Casio America – New Jersey Castle Cartons – Birmingham Cement Roadstone Co – Ireland Centro Clothing – Sunderland CHANEL LEATHER GOODS   FRANCE Charles Frodsham – London Christian Louboutin – Paris – France Christopher Ward SA – Bienne Church and Co – Northampton Church’s–Northampton–UK CITIZEN WATCH – JAPAN Cleveland Cable Company, Middlesbrough, Uk Clipper Windpower , Iowa,  Usa Cochin Shipyard Limited – Ernakulam- India Connor Solutions Ltd-Houghton-le-Spring- England Cook Medical – Limerick Cooper Elevators – Chennai CRDM – Quickparts UK / 3D Systems – High Wycombe – England Curzonia Ltd – Romania Dams International Ltd – Liverpool – UK Db Shoes Ltd – Northamptonshire – Uk Dell Company- Austin USA  DiDi handmade jewellery – Suffolk – UK Dorset Orthopaedic – London – Uk Dr Martens Airwair International – Northampton – Uk Dupont Latour Ltd.- Purley, Surrey – Uk Duresta Upholstery Limited – Cardiff, Wales – Uk Eaton MEDC – Sutton in Ashfield Eco-Tec – Ontario Electroimpact – Mukilteo, Washington – Usa Elite Office Furniture uk Ltd – Goole, East Yorkshire – UK EMMA BRIDGEWATER- STOKE-ON-TRENT – UK Energy Pack Boiler – Gujarat. Etl Systems Ltd.-Herefordshire-Uk Etymotic Research — Elk Grove — Usa Europa Caravans – Hull Express Transformers & Control Ltd Ferranti-Oldham-UK Finkeldei Polstermöbel Gmbh – Nieheim – Germany FlexEJ – Stourbridge – Dudley, U.K Foster & Son – Northampton FRESHASIA FOODS LTD. — Kent — UK Frontier Polymers – New Delhi Fujifilm-Sendai-Japan Fulgar SpA – Castel Goffredo Fylde Guitars – Penrith – United Kingdom Gardner Aerospace Wales GEA Group Aktiengesellschaft – Düsseldorf- Germany. General Cable, Kentucky, Usa George Barnsdale & Sons Ltd – Lincolnshire – Uk  Gerresheiveer Regensburg GmbH – Pfreimd Get Laid Beds – Leicester-United Kingdom Gibso Brands – Nashville Giuseppe Zanotti Design, San Mauro Pascoli, Italy Giusto Manetti Battiloro S.p.A. – Florence – Italy Glashütte Original – Dresden -Germany Glashütte Original -Glashütte-Germany Greek Handmade frames_Athens_Greece Greentom — located in Maastricht Netherlands   H&M – Moradabad, India Haier America – South Carolina – USA Hamanaka Chain Mfg.Co., Ltd. Japan Harden Furniture-New York-Usa Harley Davidson  -Milwaukee Usa Harris Signs- Coventry – UK harro höfliger verpackungsmaschinen gmbh Germany Harry Dolby Engineers – Leicester Hawkins Cookers Ltd – India Hayward Tyler – Luton – United Kingdom  Heidelberg Printing – St Gallen Hendrick Manufacture- Carbondale, Pa – United States  Herman Miller- melksham ,uk Hermès – Paris, France Hillarys Blind Ltd -Nottingham-Uk Hitachi Group-Tokyo-Japan Hitachi Medical Systems-Ohio-Usa Hollister-California-Usa Hooker Furniture Corporation –  Virginia, USA Hope Technology – Barnoldswick Horizon Fitness – Johnson Health Technology Company Ltd Hoshino Gakkii Group INC-Nagoya-Japan Howard Butler – Walsall HUAWEI–London–UK Hublot – Nyon – Switzerland  Hublot SA – Nyon Hugo Boss – Metzingen – Germanysubsea 7 -London – Uk Hynudai Heavy Industries-Ulsan-South Korea IBM-Armonk-USA IEC Corporation – New York IEH Corporation – New York Ikea – Leiden IKEA-Leiden-Netherlands IMA Group – Spain Infosys- India (failed – software company+location) Intermarine S.p.A. , Sarzana, Italy International Paint, Gateshead Uk ISHIKAWA SEISAKUSHO LTD-HAKUSAN CITY-JAPAN ITP Aero – Vizcaya Jaeger-  lecoultre in Le Sentier (Switzerland) Jainson Locks – Rajasthan JCB – Uttoxoter UK Jcb Drive Train Systems- Wrexham-Uk Kelvin Kbb Limited – Glasgow – UK  KIKU-MASAMUNE SAKE BREWING CO., LTD.—Kobe—Japan Killgerm Group Ltd- Ossett- Uk Kittinger Company – Furniture – Usa,Ny Komatsu-Marubeni- Durham- Uk Komori – Japan Korres Co. – Athens Kozeesleep Beds -West Yorkshire – Uk KyungDong Navien  — Rotherham — UK La Marzocco – Florence Lazboy – Neosho(Mo) – Usa Lazboy -Dayton(Tn)-Usa Le Locle – Switzerland Leica Camera – Solms Lenovo – Hampshire – UK Liebherr Sunderland Works Ltd Lindstrand Hot Air Balloons Ltd, Oswestry, Uk  LIVID JEANS- Trondheim-NORWAY Lloyd Shoes GmbH – Bremen Lockheed Martin Aeronautics Company – Pinellas Park – Usa Lush-Dorset-UK Lush-Perth-Australia Magor Designs Limited – Neath – Uk Malmark –Pennsylvania –USA Man Diesel & Turbo-Deggendorf-Germany Manchester Wood, Inc.- Granville,New York – Usa Manolucci – New York – USA Marico – IndiaBamford Watch – London Maynard And Harris (Newco) Limited Mec, Mayville Wisconsin, Usa Mecalac – Coventryel Bernie Company – California, USA MF&F – Geneva Napol Arredamenti S.P.A – Godega – Italy Natural Windows Limited-Acton, London- Uk New Pig Limited- Glasgow-Uk Nfm Technologies-Lyon-France Nikko Company – Ishikawa NILES-SIMMONS-HEGENSCHEIDT -Chemnitz –Germany Nissin Food – India Norddeutsche Seekabelwerke (NSW), Germany Nordic Yards Wismar GmbH-Wismar-Germany Northrop Grumman Integrated Assembly Line, Palmdale, CA. U.S.A. Ocean Fast Luxury Yachts PTY LTD Henderson AUSTRALIA ofa Workshop -Long Eaton-Uk Oliver Valves Limited – Knutsford – Uk Online Electronics Ltd (OEL) – Aberdeen, UK Orient Watch Co., Ltd. – Tokyo, Japan Panasonic – Kadoma City – Japan Panasonic Liquid Crystal Display Co., Ltd. –Himeji Plant –Japan  Patek Philippe – GENEVA Pentel (Stationary).ltd – South Marston Park – UK Perkins Engines Company Limited_ Peterborough_ United Kingdom Permanoid Cable Manufactures, Manchester, Uk Pfeil Gmbh From Eisingen Pisa Biotec – Mexico Polaroid Corporation-Minnesota-Usa Portakabin-york-UK PRADA – ITALY- DOLO, VENICE Precision Aerospace Corporation – Michigan Premier Percussion – Leicester Princess Yachts Company – Plymouth – United Kingdom  Prism Power Group Limited – Hertfordshire – United Kingdom Questcor PharmaceuticaLs – Anaheim Raleigh Bicycle Company -Nottingham, Uk Razer Inc -California – Us Revival Beds-Nottinghamshire-Uk Richard mille – Les Breuleax Rilco Manufacturing Company – Houston USA Rimowa- Kolner- Germany Robert Loomes & Co – England, Stamford Roots – York, Ontario, Canada Rosehill Furniture Limited – Cheshire – UK Roundband Ltd -Doncaster Rustler Yachts -Falmouth -Uk Sasebo Heavy Industries -Sasebo-Japan Schofield Watch – Henfield Senvion SA – Luxembourg Sewport – london – uk SFO Technologies – Kochi Shearer’s Ugg – Sydney – Australia Sony – Pencoed – Wales SONY MOBILE COMMUNICATIONS INC, Minokamo, JAPAN Sony-Tokyo-Japan Sphero – Boulder Stahl- Und Apparatebau Hans Leffer Gmbh & Co. Kg Standvik Coromant – Halesowen – Uk Steelcase Werndl Ag-Rosenheim-Germany Sulzer – Wexford – Ireland Sun Plastics Ltd – Chelmsford -UK Sunseeker International – Poole Super Steel-Milwaukee – Wisconsin-USA Superglass holdings – Stirling – UK Symphony Holdings Limited – Barnsley – Uk TAGHeuer La Chox De Fonds Switzerland Takeuchi Mfg. Co., Ltd. – Sakaki – Japan Tata Rallis – Gujarat Tesla – Fremont TevaPharmaceuticalsIreland-Dundalk-Ireland Tg Manufacturing-Michigan-Usa The Garland Company – Cleveland, oh – USA The Japan Steel Works Ltd.(Muroran Plant) – Hokkaido – Japan The Quality Furniture Co Ltd   ,Lincolnshire – UK Thorlux Lighting – Redditch Thrustmaster- La Gacilly- France Thyssenkrupp (elevator manufacture division)-Chicago-United States Tiger – Osaka – Japan Totech Co Ltd-Yokohama-Japan Treehouse Labs – Austin Tx – USA Tropitone-California-Usa Ttchmarsh & Goodwin, suffolk ,uk Ulysse Nardia – Le Locle United-Technologies – Hartford —— Connecticut —— United States Utsav Fashion – India Vale Bridgecraft – West Yorkshire – Uk VARTA Storage GmbH – Nördlingen -Germany Vecheron Constantin – Geneva – Switzerland Vintec Elevator – India Wacom Co. Ltd.,Saitama, Japan Weiss Company watchLos Angeles, California USA WelBeck Tiles – Cornwall (UK) Wemafa Polstermoebel – Kirchlengern – Germany Wienerberger – Tamworth Woodstock Leabank Office Furniture Distributors – Bredbury – Uk wordsworth (UK) Xo Footware – Delhi Yanagisawa Wind Instruments – Tokyo – Japan Yaskawa Motoman Robotics – Miamisburg,Ohio – Usa ZEISS-Cambridge-UK Zippo-Bradford-USA Zoltek–St. Louis–Usa Zwilling J.A. Henckels – Solingen- GermanyCOURSEWORK 2 MARKING SCHEME Marks /1001.Manufacturing Strategy Document – Summary statement of the designed manufacturing strategy for the chosen company. The Strategy Document should state your design decisions associated with the 12 elements identified in the question. 52.The Assignment Text Extent of appropriate research on the chosen company, its competitors, its products, its markets, its customers, and its sector trends 5Development and completion of justified and appropriate company objectives and strategies, marketing strategies, and order winners (development if no objectives / strategies are in the public domain; completion if they are only partially available, and if fully available, they are all to be justified. Note that a minimum of 2 financial objectives and 2 strategic objectives are required. 10 Application of strategic concepts and theory (This is not a section in your report. It is the marker’s assessment of this) 5Understanding and use of the Terry Hill Model (This is not a section in your report. It is the marker’s assessment of this) 10Discussion of 2 options for each of the 12 manufacturing strategy elements 16Justified selection for each element (one option from each of the 2 options identified) 22 (The above 2 tasks would not be separate sections in your text, but you would deal with them together for each strategy element)Application of appropriate theory (This is not a section in your report. It is the markers assessment of this) 5Depth and breadth of relevant comments in comparing your proposed manufacturing strategy with the deduced existing manufacturing strategy for your chosen company 5 Relevant recommendations for the implementation of your proposed manufacturing strategy 4 Relevant communication recommendations associated with the implementation of your designed manufacturing strategy. 3Appropriateness of proposed manufacturing strategy evaluation measures. 5Demonstration of the need for the currency of your strategy, and of methods that will help ensure this. 5(Continued) Suggested TEMPLATE for M7094MAA Coursework 2[Type the document title] [Type the document subtitle]Charlotte Collins SID number1 Manufacturing Strategy Document [5] Summary statement of the designed manufacturing strategy for the chosen company. The strategy should summarise the detail of the decisions associated with the 12 elements identified in the question. It can be in text or table form. 2 Company/market/business background [5] Demonstrate appropriate research on the chosen company, its competitors, its products, its markets, its customers, and its sector trends. 3 Development and completion of justified and appropriate company objectives and strategies. [15] Development and completion of justified and appropriate company objectives and strategies. As a result of your research, you will be able to identify some company objectives. You will need to complete this listing to provide a minimum of 2 financial and 2 strategic company objectives. You will do this by applying appropriate theory from the “Introduction to Strategy” and “Corporate and Company Objectives and Strategies” sections in the notes (plus additional reading/research) to your company’s situation (i.e., its external and internal environment) You should demonstrate the thinking process and the application of theory that lead YOU towards stating these company objectives. Develop and justify and finally clearly state those objectives. If all your required objectives and strategies are in the public domain, then you still need to apply theory and strategic concepts to justify these.In addition you will develop justified marketing strategies and order winners. Ensure that you demonstrate the application of theory, including strategic concepts. 4 Design of manufacturing strategy elements (including assessment of options and justified selections) [53] T.Hill’s model describes specific strategy elements you should consider in your manufacturing strategy development process. Identify and discuss two options for EACH of the 12 manufacturing strategy elements, and then justify your selected option for each element (from the 2 options you have identified). It is very important that you follow this process and that you include the manufacturing objective in your justification.In addition to demonstrating your understanding of the logic associated with the Terry Hill model, demonstrate which additional supplementary theories of manufacturing you have applied in your analysis that have helped lead you to your justified selection of the options for each of your manufacturing strategy elements. 5 Depth and breadth of relevant comments in comparing the proposed manufacturing strategy with the deduced existing manufacturing strategy [5] Clearly compare YOUR proposed manufacturing strategy with the deduced existing manufacturing strategy (preferably table). What are the major differences and why? [You may not be able to deduce all the elements] 6 Identification of relevant recommendations for the implementation of your proposed manufacturing strategy [4] Identify the key issues in the successful implementation of your manufacturing strategy, and draft an outline implementation plan. 7 Identification of relevant recommendations associated with communication issues in your implementation process. [3] Good strategy is one that all stakeholders in your organisation follow. Present how you would communicate your strategy to the company and affected stakeholders in a way that would best ensure successful implementation. 8 Appropriateness of proposed strategy evaluation measures [5] Just as for SMART objectives, your strategy must have measurable elements. Demonstrate how you are going to monitor the appropriateness, and the degree of successful implementation of your strategy. 9 Demonstrate the need for the currency of the strategy, and of methods that will help ensure this. [5] Why is this necessary, and how you will ensure that your strategy remains current in future years.R Anderson(continued)Notes: You are expected to use the APA referencing format. For support and advice on how this students can contact Centre for Academic Writing (CAW). Please notify your registry course support team and module leader for disability support. Any student requiring an (extension) or deferral should follow the university process as outlined here. The University cannot take responsibility for any coursework lost or corrupted on disks, laptops or personal computer. Students should therefore regularly back-up any work and are advised to save it on the University system. If there are University technical or performance issues that prevent students submitting coursework through the online coursework submission system on the day of a coursework deadline, an appropriate extension to the coursework submission deadline will be agreed. This extension will normally be 24 hours or the next working day if the deadline falls on a Friday or over the weekend period. This will be communicated via email and as an Aula announcement. Mark allocation guidelines to students (to be edited by staff per assessment) 0-3940-4950-5960-6970+80+Work mainly incomplete and /or weaknesses in most areasMost elements completed; weaknesses outweigh strengthsMost elements are strong, minor weaknessesStrengths in all elementsMost work exceeds the standard expectedAll work substantially exceeds the standard expected


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