Report Your Favourite Brand | My Assignment Tutor

MARK940 Report Your Favourite Brand – Marcomms Report TasksFailPassCreditDistinctionHigh Distinction(Keeping your gradeof 100%)PART A:Describe the brandand what it meansto you and othersNoneAutomatic FailToo broad andpoor identificationPoorly justifiedwithlimited use fewreferences andsourcesAdequateidentificationAdequatejustificationusing somereferences andsourcesGoodidentificationGood justificationusing manyreferencesand sourcesExcellentidentificationExcellentjustification usingmany referencesand sourcesIdentification andjustification of:1. brands typicalcustomer market2. its competitor set3. Marcomms Audit4. Development ofthe positioningstatement5. Brand promiseNoneAutomatic FailToo broad andpoor identificationPoorly justifiedwithlimited use fewreferences andsourcesAdequateidentificationAdequatejustificationusing somereferences andsourcesGoodidentificationGood justificationusing manyreferencesand sourcesExcellentidentificationExcellentjustification usingmany referencesand sourcesPART B:Quality of Creative:Your Brand and AdsNoneAutomatic FailGood visually butno theory to showwhy it should workfor your primarytarget marketGood visuallysome explanationto show why itshould work foryour primarytarget marketVery good visuallywith goodjustification of whyit should work foryour targetmarket.Excellent visuallywith excellentjustification of why itshould work for yourtarget marketJustification of yourcreative, and,will it be seen by theintended audienceAutomatic FailPoorly justifiedwithlimited use fewreferences andsourcesAdequatejustificationusing somereferences andsourcesGood justificationusing manyreferencesand sourcesExcellentjustification usingmany referencesand sources Quality ofPresentationNot in reportformatUn-professionalAutomatic FailPoorly structuredLimited reportformattingProfessionallypresentedProfessionallypresentedProfessionallypresentedQuality of Researchand SourcesNoneAutomatic FailFew references(1 to 3)Several referencesand sources(5 to 10)Multiplereferences andsources(11 to 15)Multiplereferences andsources(15+)

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

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