Assessment Brief 2Small Business ManagementLSBM305Assessment Brief: LSBM305 – 2020-21 Page 1Index1. Module Details 22. Assessment Structure 23. Assessment 2 Details 23.1 Task 23.2 Submission requirements 54. Learning Outcomes for the assessment 5Appendix 1: Submission Checklist 6Appendix 2: Declaration of Authorship 7Appendix 3: Use of external editorial or proof-reading services 8Appendix 4 9Extensions and Mitigating Circumstances 9Word Limits 9Assessment Brief: LSBM305 – 2020-21 Page 21. Module Details Module Name:Small Business ManagementModule Code:LSBM305Level6Credit Value30Module Leader:Achila AmarasingheAcademic Year2020-21 2. Assessment Structure Item of AssessmentPortfolioWeightingThis assessment is worth 60% of the module gradeWord Limit3,000 wordsSubmission DeadlineTuesday 6 April 2021, 3pmAcceptable Formats forSubmissionMicrosoft WordFeedback andProvisional Grade1Feedback and provisional grades will normally be due 20working days after the submission deadlineResubmission DateFriday 11 June 2021, 3pm 3. Assessment 2 Details3.1 TaskFor this assessment, you will develop a Lean Canvas Model1 and a Pitch Deck2 to present aportfolio of an existing small business.1. A Lean Canvas Model is a one-page business plan which helps to explain thebusiness in 9 blocks (see further guidance below).2. A pitch deck is a short presentation, which helps potential stakeholders to learn moreabout your business.1 The grade is provisional until confirmed by the relevant assessment board(s). Your work will be marked in gradesrather than percentages. This is considered to deliver the most accurate and fair outcomes for students. Eachassessment that you undertake will be assessed using the common grading system. Information about the gradingsystem can be found in your Student Handbook, Section 13.The Grade Criteria can be found in Appendix C of your Student Handbook.Assessment Brief: LSBM305 – 2020-21 Page 3Part A: Lean Canvas Model (group work)In teams of 3-4, research the business model of an existing small business of your choice and developthe Lean Canvas Model consisting of the following blocks1. Problem2. Solution3. Key Activities4. USP5. Unfair Advantage6. Channels7. Customer Segments8. Cost Structure9. Revenue Streams10. Reference ListAdditional guidance:• Use the application ‘Padlet’ to present your work.• This is a group task. Choose the small business as a team, then allocate and agreeon the tasks appropriately among your team members for equitable contributions,preferably nominating a team leader.• Each team member needs to write 500 words (i.e. 1500-2000 words in total pergroup) and each team member will upload 5 minutes of audio and/or videorecordings to their Padlet contribution.• Additional guidance on using Padlet and submitting your work will be available onCanvas.Suggested sources for choosing a UK small business:• UK Small Business Directory: https://www.uksmallbusinessdirectory.co.uk/posttowns.php• Sunday Times Best Small Businesses List: https://www.b.co.uk/the-lists/smallcompanies/• Real Business Best Small Companies List: https://realbusiness.co.uk/the-bestsmall-companies-with-a-turnover-of-up-to-10m-in-the-uk/Assessment Brief: LSBM305 – 2020-21 Page 4Part B: Pitch Deck (individual task)Building on your team’s research findings and your Lean Canvas Model, develop a 2,000-word pitchdeck for the same small business proposing a Corporate Social Responsibility (CSR) strategy toimprove the company’s reputation. Your Pitch Deck must cover the following:1. Introduction including company overview (200 words)2. How the company qualifies as a small business (100 words) 3.Current business model and strategy, including CSR strategy if applicable(200 words) 4. Management team (200 words) 5.Who the company’s stakeholders are and how they are affected by the company(500 words) 6. Which stakeholder group has the most power and why(100 words)7. Your CSR proposal (500 words)8. Reflection on working in a team (200 words)• You are encouraged to use infographics to illustrate some of your findings.• Your pitch deck may be created using Microsoft Word or PowerPoint.Whichever programme you use, you must write 2,000 words (+/- 10%)• Pitch Deck templates and examples will be available on Canvas.Marking SchemeLean Canvas Model• Task response to Part A (Lean Canvas model): 25% of the overall grade for thisassessment• Structure: 5%• Harvard Referencing: 5%Pitch Deck• Use of team research to introduce company, customers and existing strategies:15%• Identification of all stakeholders and how they are affected: 10%• Identification of stakeholder with most power: 5%• CSR recommendation clearly linked to evidence from research: 15%• Reflection on teamwork, individual contribution and lessons learned: 10%• Harvard referencing: 5%• Structure: 5%Assessment Brief: LSBM305 – 2020-21 Page 53.2 Submission requirementsYou must submit your assignment by using the Turnitin gateway in the module’s Canvas site.Please Note: When you submit you will be asked to confirm you have referred to the SubmissionChecklist (see Appendix 1) and the act of submitting your work electronically will be taken as anacceptance of the Declaration of Authorship (see Appendix 2).4. Learning Outcomes for the assessmentThis item of assessment covers the following learning outcomes. For the full list of learning outcomesfor the module, please refer to the Module Study Guide.• Distinguish between business ideas and opportunities.• Identify the essential ingredients to being a successful entrepreneur.• Assess the characteristics of successful small businesses.• Critically analyse and evaluate the entrepreneurial process through which businessideas may be evaluated.• Critically discuss, analyse and evaluate the benefits and potential drawbacks ofowning a small business.• Identify and describe team building dynamics.Assessment Brief: LSBM305 – 2020-21 Page 6Appendix 1: Submission Checklist1. Have you checked Canvas messages/announcements for any additional/final details of theassessment?2. Are you submitting in the correct submission area e.g. if it is a resubmission of yoursecond assignment it should be ‘AS2R’?3. Make sure you are submitting the correct final version of your work.4. Have you kept to the word limit? Remember, anything greater than 10% above the wordcount will not be marked.5. Have you addressed the assessment requirements as outlined in the Assessment Brief?6. Have you spell checked and proofread your work?7. Is your work formatted correctly and consistently?8. Are you submitting a document in the correct format?9. Is your work written in an appropriate academic style?10. Have you checked your citations and Reference List/Bibliography?11. Have you submitted your work to get a similarity report to check you have paraphrased whererequired?12. Have you read the Declaration of Authorship (Appendix 2)?Assessment Brief: LSBM305 – 2020-21 Page 7Appendix 2: Declaration of AuthorshipBy submitting this work electronically to Bloomsbury Institute and the University of Northampton, I confirm that Ihave read and understood the Declaration and Definitions below:Declaration of Authorship:1. I hold a copy of this assignment which can be produced if the original is lost/damaged.2. This assignment is my original work and no part of it has been copied from any other student’s work orfrom any other source except where due acknowledgement has been made.3. No part of this assignment has been written for me by any other person except where such collaborationhas been authorised and as detailed in the Assessment Brief.4. I have not previously submitted this work for any other course/module.5. Where applicable, I have included a declaration confirming external editorial or proof-reading services(see Appendix 3).DefinitionsI understand that:1. Plagiarism is the presentation of the work, idea or creation of another person as though it is one’s own.It is a form of cheating and is a serious academic offence which may lead to expulsion. Plagiarisedmaterial can be drawn from, and presented in, written, graphic and visual form, including electronicdata, and oral presentations. Plagiarism occurs when the origin of the material used is not appropriatelycited.2. Collusion is working with someone else on an assessment task which is intended to be wholly yourown work.3. Contract cheating/Commissioning is where you contract out an academic assessment to writers andpurchase back the finished work and submit it as your own.4. Duplication/Replication is submitting the same material more than once for the purposes of obtainingacademic credit.5. Fabrication refers specifically to the falsification of data, information or citations in an academicexercise, typically an assignment. This includes false excuses for missing deadlines and false claimsto have submitted work. It may be specifically referred to as falsification.6. My completed assignment is submitted and checked for plagiarism through the use of plagiarismdetection software called Turnitin.Please note: Submitting work which is not your own and/or cheating in exams can be considered as fraud2 andhandled in accordance with the University of Northampton’s Academic Integrity and Misconduct Policy. Penaltiescan include:• Reduction in grade for assignment.• Grade for module reduced to AG [fail for academic misconduct] and right to repeat modulewithdrawn.• Termination from studies.Further information on plagiarism can be found in your Student Handbook, Section 13.2 If a student is suspected of commissioning (e.g. paying someone to write an assignment for them), this could beclassed as fraud under student disciplinary procedures, separate to academic misconduct procedures. If proven,the consequences would be severe, including removal from their course of study.Assessment Brief: LSBM305 – 2020-21 Page 8Appendix 3: Use of external editorial or proof-readingservicesThe University of Northampton’s Academic Integrity and Misconduct Policy (Sections 4.10 – 4.14)provides clear guidance on the use of proof-readers to check your work.What you need to know:1. You can ask your tutors or our Learning Enhancement and Employability (LEE) Team(firstname.lastname@example.org) for advice and support on how to proof your work.2. Proof-readers should not make live changes to your work. They should only indicate wherepossible changes could be made.3. A proof-reader should not change the meaning of your work in any way.4. If a proof-reader’s comments or amendments do change the meaning of your work, this maybe deemed as academic misconduct.5. If you do use a proof-reader you must declare this clearly when you submit your work. Thedeclaration should be on the first page (cover page) of your assignment.Example declaration:“A proof-reader has helped me with this assignment. The proof-reader was myfriend/name of proof-reading service/a family member/other. I have kept a copy ofmy original work with comments from the proof-reader.”For more information please go to the policy itself, which is available in the Quality EnhancementManual on our website.Assessment Brief: LSBM305 – 2020-21 Page 9Appendix 4Extensions and Mitigating CircumstancesInformation on Extensions and Mitigating Circumstances can be found in the Student Handbook,Section 13.Applications for extensions and mitigating circumstances, with supporting evidence (such as medicalcertificates) should be made through the Student Self-service Portal (SSP).The University of Northampton’s Mitigating Circumstances Policy document can be accessed throughour Quality and Enhancement Manual: QEM Section 3: All Policies and Procedures.Word LimitsAll written assignments include clear guidance on the maximum amount that should be written in orderto address the requirements of the assessment task (a ‘word limit’).If the submission exceeds the word limit by more than 10%, the submission will only be marked up toand including the additional 10%. Anything over this will not be included in the final grade for theitem of assessment.Abstracts, reference lists, indented quotations, and footnotes are excluded from any word limitrequirements.In-text citations, embedded quotations, and all headings and titles are included in the word limit.Where a submission is notably under the word limit, the full submission will be marked on the extent towhich the requirements of the assessment task have been met. Generally speaking, submissions underthe word limit fall short of the requirements of the assessment task.
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