IT Portfolio and RBV Theory | My Assignment Tutor

1MIS782 – Value of Information – Trimester 1 2021Assessment Task 1 – IT Portfolio and RBV Theory – Individual DUE DATE AND TIME:PERCENTAGE OF FINAL GRADE:WORD COUNT:Monday, 12 April 2021, by 8.00 pm (AEST)20%1,500 words DescriptionThis is an individual assignment, which requires you to develop an understanding of how informationand IT can generate business value and improve a business’s overall competitiveness using both ITPortfolio theory and RBV, and then produce a 1,500-word report on your findings. This term we arelooking at LinkedIn. Note the assigned case organisation will also be used for assignment 2.Specific RequirementsThis report should be 1,500 words (excluding the references and appendices). To complete this report,you should conduct research on LinkedIn and its competitiveness. Your task is to understand LinkedIn’sinvestments in information and IT for business value returns. You also need to assess its key resourcesand capabilities to assess its competitiveness in a turbulent disruptive market. More specifically, youshould find answers to the following two questions:1. To what extent does this organisation have an IT portfolio which provides a balanced view ofvalue, risk and return? Answer the question using examples of key IT assets the organisationseems to have invested in the last decade for gaining real business value for competitiveadvantage. Indicate if the business returns are tangible or intangible.2. In general, firms cannot expect to obtain sustained competitive advantage when strategicresources are evenly distributed across all competing firms and highly mobile. Hence,competitive advantage does not occur unless heterogeneity and immobility are present. Basedon the arguments around imperfectly imitable and the concept of resources and capabilities,discuss each of the four factors of the VRIO framework with respect to the key resources andcapabilities to explain the organisation’s current position in the competitive landscape.Below you can find a detailed description of the required sections for this report:• Executive Summary (~150 words): In this section, you need to briefly summarise key IT assets,resources and capabilities of LinkedIn that you have selected for this report. You should also brieflymention whether these capabilities helped LinkedIn to gain competitive advantage.• Introduction and Organisational background (~250 words): In this section, you need to briefly explainthe information-based competitive environment of LinkedIn and its business model in terms of itsmarket, strategy, operations and overall industry. You should use the business model canvas (seeuseful resources) to structure the arguments in this section.• IT Portfolio theory view (~350 words): In this section, you should write your response to Question 1above. Your arguments should be supported by references from the literature (bothpractitioner/academic).• RBV theory and VRIO analysis (~650 words): In this section, you should write your response toPage 2 of 8Question 2 above. Your arguments should be supported by references from the literature (bothpractitioner/academic).• Conclusion (~100 words): In this section, you should conclude by stating your key conclusions aboutthe competitiveness of LinkedIn. You should also include a brief discussion on factors or threats thatmay affect sustainability of its competitive advantage in future.• References: References and citations showing the source of all the information in the report needto be provided (Harvard referencing style). The references used must demonstrate thoroughresearch using quality references such as journal articles, book sections, conference papers, andindustry reports to support your arguments in the sections above. Further information aboutreferencing and academic skills support can be found at:• Appendices: In this section, you should place figures or tables that illustrate or summarize your keypoints from the discussion section.Useful Resources:• MIS782 reading list -• MIS782 unit help guide for researching LinkedIn related content –• Key article that introduces you to the theoretical model used in this assessment:o IT Portfolio framework – Weill, P., and Aral, S. (2006). Generating premium returns onyour IT investments, MIT Sloan Management Review, 47:2,pp39-48.o Barney, J. (2012). Evaluating the firm’s internal capabilities, StrategicManagement and Competitive Advantage: Concepts, 4th Ed, Pearson (Boston).• Tips and resources on report writing.• Research and synthesis: Synthesizing research sources involves reading all the sources to findsimilarities and differences between what you read in the sources. You then write, in your ownwords, the similarities and differences you found. The ability to synthesize research sources iscritical in university studies, and working in industry, because it enables you to demonstrateyour ability to think critically and reach your own conclusions and interpretations.• Business Model Canvas: 3 of 8Learning OutcomesThis task allows you to demonstrate achievement towards the unit learning outcomes. The ULOs are alignedwith specific graduate learning outcomes – that is, the skills and knowledge graduates are expected to haveupon completion of their studies – and this assessment task is an important tool in determining achievementof those outcomes.If you do not demonstrate achievement of the unit learning outcomes, you will not be successful in this unit.It is good practice to familiarise yourself with the ULOs and GLOs as they provide guidance on theknowledge, understanding and skills you are expected to demonstrate upon completion of the unit. In thisway they can be used to guide your study. Unit Learning Outcome (ULO)Graduate Learning Outcome (GLO)ULO 1: Critically analyse how information andIT can generate business value and improvethe firm’s overall competitivenessGLO1: Discipline-specific knowledge andcapabilitiesGLO4: Critical thinkingULO3: Appraise, critically analyse, andcommunicate the business value potential ofemerging information technologies inorganizations.GLO1: Discipline-specific knowledge andcapabilitiesGLO4: Critical thinking SubmissionThe report must be one (1) single file, named T1_2021_MIS782_surname_assign1(e.g. T1_2021_MIS782_Alam_ assign1).You must keep a backup copy of every assignment you submit, until the marked assignment has been returnedto you. In the unlikely event that one of your assignments is misplaced, you will need to submit your backupcopy.Page 4 of 8Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/orplagiarism. Deakin University has a strict standard on plagiarism as a part of Academic Integrity. To avoid any issueswith plagiarism, students are strongly encouraged to run the similarity check with the Turnitin system.You are required to submit the assignment through your CloudDeakin unit site. You will receive an email to yourDeakin email address confirming that it has been submitted. You should check that you can see your assignmentin the Submissions view of the Assignment folder after upload, and check for, and keep, the email receipt for thesubmission.Submit the report in CloudDeakin in the submission folder called T1 2021 MIS782 Assignment 1.Building evidence of your experiences, skills and knowledge (Portfolio) – Building a portfolio that evidences yourskills, knowledge and experience will provide you with a valuable tool to help you prepare for interviews and toshowcase to potential employers. There are a number of tools that you can use to build a portfolio. You areprovided with cloud space through OneDrive, or through the Portfolio tool in the Cloud Unit Site, but you canuse any storage repository system that you like. Remember that a Portfolio is YOUR tool. You should be able tostore your assessment work, reflections, achievements and artefacts in YOUR Portfolio. Once you havecompleted this assessment piece, add it to your personal Portfolio to use and showcase your learning later,when applying for jobs, or further studies. Curate your work by adding meaningful tags to your artefacts thatdescribe what the artefact represents.FAQsWhere can we find a summary for the assessment?• All details are provided in this document. In Module 1, the assessment is releasedformally in CloudDeakin with all details andlinks.Is the word count of 1,500 a hard limit or just a recommendation?• The word limit is 1,500 words with a variance of +/- 10%.Do we have to use the theory to answer the questions?• The questions clearly state which theory to use for the answers. It is expected that student responseswill be informed through these theoryanalyses.If I have any questions about the assessment task, where should I ask/post my question?1. You are encouraged in the first instance to ask questions to your lecturer/tutor during the class/seminar.2. You can also post questions on the CloudDeakin site in the assignment 1 discussion thread. Theteaching team will respond to this forum.Marking and feedbackThe marking rubric for this task is below and also available in the MIS782 CloudDeakin unit site – in theAssessment folder (under Assessment Resources).Page 5 of 8It is always a useful exercise to familiarise yourself with the criteria before completing any assessmenttask. Criteria act as a boundary around the task and help identify what assessors are looking forspecifically in your submission. The criteria are drawn from the unit’s learning outcomes ensuring theyalign with appropriate graduate attribute/s.Identifying the standard you aim to achieve is also a useful strategy for success and to that end, familiarisingyourself with the descriptor for that standard is highly recommended.Students who submit their work by the due date will receive their marks and feedback on CloudDeakin 15working days after the submission date.ExtensionsExtensions will only be granted for exceptional and/or unavoidable circumstances outside the student’scontrol.Students seeking an extension for an assignment prior to the due date should apply directly to the UnitChair by completing the Assignment and Online Test Extension Application Form. Requests for extensionswill not be considered after 12 noon, 12 April 2021 2020. Applications for special consideration after the duedate must be submitted via StudentConnect.Late submissionThe following marking penalties will apply if you submit an assessment task after the due date without anapproved extension: 5% will be deducted from available marks for each day up to five days, and work that issubmitted more than five days after the due date will not be marked and will receive 0% for the task.‘Day’ means working day for paper submissions and calendar day for electronic submissions. The Unit Chairmay refuse to accept a late submission where it is unreasonable or impracticable to assess the task after thedue date.Calculation of the late penalty is as follows: this is based on the assignment being due on a Thursday at 8:00pm• 1 day late: submitted after Thursday 11:59pm and before Friday 11:59pm– 5% penalty.• 2 days late: submitted after Friday 11:59pm and before Saturday 11:59pm – 10% penalty.• 3 days late: submitted after Saturday 11:59pm and before Sunday 11:59pm – 15% penalty.• 4 days late: submitted after Sunday 11:59pm and before Monday 11:59pm – 20% penalty.• 5 days late: submitted after Monday 11:59pm and before Tuesday 11:59pm – 25% penalty.Dropbox closes the Tuesday after 11:59pm AEST time.SupportThe Division of Student Life (see link below) provides all students with editing assistance. Students who wishto take advantage of this service must be organized and plan ahead and contact the Division of Student Lifein order to schedule a booking, well in advance of the due date of this assignment. 6 of 8ReferencingAny material used in this assignment that is not your original work must be acknowledged as such andappropriately referenced. You can find information about plagiarism and other study support resources atthe following website: misconductFor information about academic misconduct, special consideration, extensions, and assessment feedback,please refer to the document Your rights and responsibilities as a student in this Unit in the first folder nextto the Unit Guide in the Resources area of the CloudDeakin unit site.MIS782 – VALUED OF INFORMATIONIT Portfolio and RBV Theory (Individual report)©Deakin University CRICOS Provider Code 00113B 5ASSESSMENT TASK 1 RUBRIC PerformanceLevels/CriteriaN (0-29)N (30-49)P (50-59)C (60-69)D (70-79)HD (80-100)Contentdevelopment andanalysis, ULO1 &ULO3, GLO1 &GLO4, (15 marks)2 pointsThe analysis providedin the report does notmeet the academicstandards andrequirements.Fails to providerelevant content, suchas business canvas toinform businessmodel; IT portfolioasset classes and keyexamples for eachclass; RBV and VRIOwith key resources andcapabilities forcompetitiveadvantage.No (relevant) researchhas been used tosupport the analysis.(0-4.4 marks)6 pointsReport demonstrateslittle/no knowledgeor use of businesscanvas to informbusiness model; ITportfolio assetclasses and keyexamples for eachclass; RBV and VRIOwith key resourcesand capabilities forcompetitiveadvantage.Little or no (relevant)research has beenused to support theanalysis.(4.5-7.4 marks)8.2 pointsAdequate discussion ispresented on thebusiness canvas thatinformed businessmodel; IT portfolioasset classes and keyexamples for eachclass; RBV and VRIOwith key resources andcapabilities forcompetitiveadvantage, butanalysis is quitesuperficial and genericarguments arepresented throughoutthe report.Some relevantresearch, but a lotmore is required tosupport the analysis.(7.5-8.9 marks)9.7 pointsGood discussion ispresented on businesscanvas to informbusiness model; ITportfolio asset classesand key examples foreach class; RBV andVRIO with key resourcesand capabilities forcompetitive advantage,but analysis a littlesuperficial and genericarguments arepresented in severalplaces in the report.Mostly relevantresearch was used tosupport the analysis, butmore such research isneeded to support theanalysis.(9-10.4 marks)11.2 pointsMostly advanceddiscussion is presentedon business canvas toinform businessmodel; IT portfolioasset classes and keyexamples for eachclass; RBV and VRIOwith key resources andcapabilities forcompetitive advantagebut lacks originality.Mostly advanced,detailed and relevantresearch was used tosupport the analysis.(10.5-11.9 marks)15 pointsAdvanced discussionis presented onbusiness canvas toinform businessmodel; IT portfolioasset classes and keyexamples for eachclass; RBV and VRIOwith key resourcesand capabilities forcompetitiveadvantage.Advanced, detailedand highly relevantresearch was used tosupport the analysis.(12-15 marks) 8 PerformanceLevels/CriteriaN (0-29)N (30-49)P (50-59)C (60-69)D (70-79)HD (80-100)Clarity of writtenargument, ULO1 &ULO3, GLO1 & GLO4,(3 marks)0.4 pointsThe argumentspresented in thisreport do not meet theacademic standardsand requirements.Executive summaryand conclusion do notsummarise the report.(0-0.8 marks)1.2 pointsInadequateargument in thereport because it theargument is unclear,lacks flow and logic,and unnecessarilyverbose.Executive summaryand conclusion donot summarise thereport.(0.9-1.4 marks)1.6 pointsAdequate argument inthe report, but mostlylacks clarity, brevityand/or logical flow inmany places.Executive summaryand conclusionsomewhat summarisethe report.(1.5-1.7 marks)1.9 pointsGood argumentthrough most of thereport but lacks clarityand brevity in a fewplaces in the report,and/or sometimesdoes not flow in alogical manner.Executive summaryand conclusionadequately summarisethe report.(1.8-2 marks)2.2 pointsMostly expert (clear,concise, convincing,logical flow) argumentused throughout thereport.Executive summaryand conclusion iswritten clearlysummarise the report.(2.1-2.3 marks)3 pointsExpert (clear,concise, convincing,logical flow)argument usedthroughout thereport.Executive summaryand conclusion iswritten concisely andarticulately tosummarise thereport.(2.4-3 marks)Presentation, ULO1& ULO3, GLO1 &GLO4, (2 marks)0.3 pointsThe report has notbeen presented in amanner that meets theacademic standardsand requirements.No reference list hasbeen provided.(0-0.5 marks)0.8 pointsInadequatediagrams, tables,lists, headingformats, shortparagraphs, formalwriting, grammar/spelling, referenceformatting and/orreport structure.No reference list hasbeen provided.(0.6-0.9 marks)1.1 pointsAdequate use ofdiagrams, tables, lists,heading formats, shortparagraphs, formalwriting, grammar/spelling, referenceformatting and/orreport structure.(1-1.1 marks)1.3 pointsGood use of diagrams,tables, lists, headingformats, shortparagraphs, formalwriting, grammar/spelling, referenceformatting and/orreport structure.(1.2-1.3 marks)1.5 pointsMostly expert use ofdiagrams, tables, lists,heading formats, shortparagraphs, formalwriting, grammar/spelling, referenceformatting and reportstructure.(1.4-1.5 marks)2 pointsExpert use ofdiagrams, tables,lists, headingformats, shortparagraphs, formalwriting, grammar/spelling, referenceformatting andreport structure.(1.6-2 marks)


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