Quantitative Data | My Assignment Tutor

Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved Quantitative Data Qualitative Data Primary Data Secondary Data Quantitative data:Numbers or data that have been quantified, such asTablesFigures.Graphs Qualitative data: non-numerical data or data thathave not been quantified, such as Text materials, Non-text materials such as videos, voice recordingsand images. Raw data: data for which no processing has takenplace. Compiled data: data that have been processed, suchas through some form of summarising or selection. A primary data source is an original data source,collected firsthand by the researcher for a specificresearch purpose or project. The most common techniques to collect primarydata are: self-administered surveys, Interviews, Field observation, and Experiments. Secondary data comes in many forms, theseinclude both quantitative data, consisting ofnumbers such as tables of figures, and qualitative(non-numerical) data types. Text materials such as organisations’ policies orminutes of meetings, and non-text materialssuch as video and voice recordings, and imagessuch as photographs.Source: Developed from Saunders et al. (2016).Forms of secondary dataSelected information gateways tosecondary data sources • Saunders, M., Lewis, P., Thornhill, A. (2015), Research Methods forBusiness Students. Harlow, Pearson

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