B207B – TMA – Second 2020-2021 Page 1Arab Open UniversityFaculty of Business StudiesB207B- Shaping Business Opportunities IISecond semester 2020-2021- Tutor Marked Assessment I. TMA overview This TMA is intended to assess the following:• Your knowledge and understanding of the key concepts covered in (weeks1-10)• Your ability to apply the course ideas to real business examples• Your ability to use academic business and management language appropriately andeffectively to communicate your ideas• Your ability to work and communicate with a teamThis is a group TMA assignment. Each team should consist of 3-4 students.This TMA consists of 20% of your total course grade.• Teams of the same section should select different ideas for this TMA.• The initial task of your team is to select a global organization/brand and ask for tutorapproval.• Teams should arrange with their tutors to verify that no other team had selected the sameorganization. II. TMA Topic and requirements The global trade environment and the dynamics of competition among organizations are the mostimportant topics for understanding and practicing management in today’s markets. The focus ofthis TMA is to select an example of a successful global organization/brand and discuss thefactors that had led to its success along with the challenges that it faces in operating globally.B207B – TMA – Second 2020-2021 Page 2 1. Essay Paper (100 marks out of 100) (1500 words) Your answer should be in the form of an essay. The essay should be well organized, that is, it hasan introduction (5 marks), body (90 marks) and conclusion (5 marks). The introduction shouldintroduce the topic.In the body paragraphs, the following points should be discussed:1. Name the global brand/organization and briefly describe its products and activities. (10marks)2. What does it mean to be a global organization? Why is your chosen organization global?Link to the theories discussed in the course material. (10 marks)3. There are many factors that could trigger an organization to expand across internationalboundaries. Discuss these factors and link your discussion to your chosen organization.(20 marks)4. Discuss the main success factors of the global brand. What is its marketing strategy,competitors and competitive advantage? (10 marks)5. Discuss the concept of globalization vs. customization and the measures taken by theglobal brand to recognize that offerings and communication should be adapted to localpreferences and conditions. Support your answer with solid examples and Link to thetheories discussed in the course material. (20 marks)6. Discuss the ethical considerations for the global organization. Support your answer withsolid examples and Link to the theories discussed in the course material. (10 marks)7. Discuss the organization’s future plans, expansions and diversification. (10 marks)Instructions for students:• Each team will work on the paper as they would normally do with other courses, but thistime in a group. This is a good opportunity for students to learn a set of skills that arevery important in the professional business world, such as time management, planning,communicating with others, etc.• Each team is required to select a team leader. The TMA paper should be uploaded to theLMS by the team leader only. This is a very important requirement in order to avoidTurnitin similarities.• The names of all the team members should be written on the pt3 form, including thename of the team leader. All team members will receive the same mark on the TMAessay paper. Students are required to use the pt3 form provided on the LMS for thisspecific TMA.• Students papers are expected to meet the following criteria:B207B – TMA – Second 2020-2021 Page 3o Plagiarism: It’s imperative that team members write the TMA using their ownwords. Plagiarism will be penalized depending on its severity and according toAOU plagiarism policy.o Format: team members are expected to write their answer in an essay format:introduction, body paragraph(s) and a conclusion. Failing to do so could result inthe deduction of up to 4 marks from the total TMA paper mark.o Word count: TMAs are expected to be within the specified word count. A 10%deviation from word count limit is acceptable. Not adhering to specified wordcount could result in the deduction of up to 4 marks of the total TMA paper mark.o Referencing: team members are expected to use the Harvard referencing stylefor in-text referencing and list of reference at the end. Failing to do so could resultin the deduction of up to 4 marks of the total TMA paper mark.o E-Library: team members are expected to use E-library sources to support theiranswers. A minimum of 3 sources is required. Failing to do so could result in thededuction of up to 4 marks of the total TMA paper mark.
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