Using Secondary Data | My Assignment Tutor

28/11/20201Crafting Your Future:Professional Practice and ResearchWeek 7 – Using Secondary DataICTM Module Delivery Team Weekly PlannerICTM Module Delivery Team Wk 7Steps Description Example Activity TypesTools that willsupport thisactivity1 ResearchDesignKey Concepts/Issues: Understand the main conceptsand elements of research design, and the importanceof methodological coherence throughout your ownresearch design. – Objectives: By the end of thissession students should be able to:• Identify the full variety of secondary data that areavailable• Appreciate ways in which secondary data can beutilised to help to answer research question(s) and tomeet objectives• Understand the advantages and disadvantages ofusing secondary data• Use a range of techniques, including published guidesand the Internet to locate secondary data;• Apply the knowledge, skills and understanding gainedto your own research.Students read the Saunders et al.(2018) chapter 8 before the lecture.During the lectures the mainconcepts of research types andmethods are explained in detail withexamples, followed by groupdiscussions and activities.Extra book chapter and learningmaterial are also made available forextra reading.Icon VLE,Kaltura, BookChapters,Online Material.2 Lectures anddelivery methodThe main concepts of secondary data and a properresearch based on it are explained to, and discuss withthe students.Presentation, Case/Paper ExamplesKaltura +Lecture materialon ICON VLE3 ActivityGroup work on different secondary data sources, andalso on different examples of secondary data research.Groups also review an academic articles, usingsecondary data, and discuss their understanding of it.Group discussion.BreakoutRooms inKaltura4 Reflection andFeedbackGroups summarise their understanding of thesecondary data research examples, present it duringthe lecture, and upload it to VLE.Group presentation, uploaded toVLEICON VLE andKaltura5 Consolidationand IntegrationStudents share their views on different types of data,their sources, and their features..Students are divided into groups inbreakout room to discuss sampleresearch, using secondary data.Kaltura andICON VLECrafting Your Future – Weekly Planner1 228/11/20202Session ObjectivesThis session is relevant to Learning Outcome 4: “Apply ajustified systematic approach to research methodology anddemonstrate advanced information skills”. By the end of thesession, you will be able to:• Identify the full variety of secondary data that areavailable• Appreciate ways in which secondary data can be utilisedto help to answer research question(s) and to meetobjectives• Understand the advantages and disadvantages of usingsecondary data• Use a range of techniques, including published guides andthe Internet to locate secondary data;• Apply the knowledge, skills and understanding gained toyour own researchSecondary DataWhen thinking about how to obtain data toanswer your research question(s) or meet yourobjectives, you can use data that are alreadyavailable (i.e. they were collected initially for someother purpose). Such data are known asSecondary Data and include both raw data andpublished summaries. Once obtained, these datacan be further analysed to provide additional ordifferent knowledge, interpretations orconclusions.3 428/11/20203Secondary DataFor certain types of research project, such as thoserequiring market or industry reviews, national/international comparisons, data from a largenumber of people, or a historical or longitudinalstudy, secondary data is very helpful – and in mostcase the only available source.Secondary Data: SourcesIn recent years, the numbers of sources of potentialsecondary data (e.g. EU sources, government surveys,public sector studies, trade statistics, and companyreports) have grown rapidly.Government departments undertake surveys andpublish official statistics covering social, demographicand economic topics alongside reports summarisingthese.5 628/11/20204Secondary Data: SourcesGovernment departments undertake surveys andpublish official statistics covering social, demographicand economic topics alongside reports.Examples:https://www.gov.uk/government/organisations/department-for-transport/about/statisticshttps://www.gov.uk/government/organisations/department-for-education/about/statisticshttps://www.gov.uk/government/organisations/department-for-work-pensions/about/statisticshttps://www.gov.uk/government/statistics/uk-trade-in-numbershttps://www.ons.gov.uk/Secondary Data: SourcesConsumer research organisations collect data that areused subsequently by different clients.Trade/financial organisations also collect data fromtheir members on topics such as sales that aresubsequently aggregated, presented and published.Examples:https://ec.europa.eu/trade/policy/eu-position-in-world-trade/statistics/index_en.htmhttps://www.hubspot.com/marketing-statisticshttps://www.statista.com/topics/1293/market-research/https://www.worldbank.org/7 828/11/20205Secondary Data: SourcesSearch engines such as Google collect data on thebillions of searches undertaken dailyEven quality daily newspapers contain a wealth of data,such as reports, interviews, analyses, and infographics.Examples:https://hootsuite.com/en-gb/research/social-trendshttps://trends.google.com/trendswww.economics.comwww.fortune.comwww.forbes.comwww.wsj.comwww.ft.comSecondary Data: SourcesDocuments such as company minutes, policies, orplans are available only from the organisations thatproduce them, and not always publicly available.Therefore, access will need to be negotiated.Examples:https://hootsuite.com/en-gb/research/social-trendshttps://trends.google.com/trendswww.economics.comwww.fortune.comwww.forbes.comwww.wsj.comwww.ft.com91028/11/20206Secondary Data: SourcesExampleSecondary Data: SourcesFor further study, see the list ofsecondary data sources shared in theVLE.111228/11/20207Class Discussion: Group TaskSearch government sites (e.g. the ones shared earlierin the lecture slides) and explore what type of dataare available there. Choose one of the available datasets and go through it in detail. Discuss its benefitsand limitation for a researcher.Secondary Data: Types of DataSecondary data include both quantitative (numeric) andqualitative (non-numeric) data, and are used principally inboth descriptive and explanatory research.They may be structured data, that is organised into aformat that is easy to process, such as in a database orspreadsheet; or unstructured data, which are not easy tosearch or process as, in their current form, they do notfollow a predefined structure.– Structured data often comprise numerical data.– Unstructured data usually comprise text, audio andvisual/audio visual data, although they may also includedates and other numerical data.131428/11/20208Secondary Data: Types of DataSecondary Data: ExampleExample151628/11/20209Secondary Data: Advantages• Less costly: In general, it is much less expensive and timeconsuming to use secondary data than to collect the datayourself, especially where the data can be downloaded as afile that is compatible with your analysis software.• Longitudinal studies may be feasible, Due to timeconstraints in many research project.• Availability of comparative data: It can be useful tocompare data that you have collected with secondary data.• New insights may be achieved: For example a new linkmay be found between the business growth and staffdiversity (a relationship, established through secondaryanalysis of medical records, that had not been originallycollected with the intention of exploring any such link).Secondary Data: Disadvantages• May be collected for a purpose that does not matchyour need• Access may be difficult or costly• No real control over data quality• Initial purpose may affect how data are presented• Aggregations and definitions may be unsuitable171828/11/202010Reliability and ValidityThe reliability and validity you ascribe to secondarydata are functions of the method by which the datawere collected and the source.You can make a quick assessment of these by lookingat the authority or reputation of the source. Surveydata from large, well-known organisations are likely tobe reliable and trustworthy.Consequently, their procedures for collecting andcompiling the data are likely to be well thoughtthrough and accurate. Survey data from governmentorganisations are also likely to be reliable.Reliability and ValidityFor some documentary sources, such as blogs, socialmedia pages and transcripts of interviews ormeetings, it is unlikely that there will be a formalmethodology describing how the data were collected.The reliability of these data will therefore be difficult toassess (and approve).192028/11/202011ExampleExample212228/11/202012Test your LearningSource: https://learninglink.oup.com/access/content/brm5e-student-resources/business-research-methods-chapter-14-multiple-choice-questions?previousFilter=tag_chapter-14Test your Learning232428/11/202013Test your LearningTest your Learning252628/11/202014Test your LearningTest your Learning272828/11/202015Test your LearningTest your Learning293028/11/202016Test your LearningTest your Learning313228/11/202017Test your LearningTest your Learning333428/11/202018Test your LearningTest your Learning353628/11/202019Test your LearningTest your Learning373828/11/202020ICTM Module Delivery TeamClass Discussion: Case StudiesEach group reads one of the examples of secondarydata research, shared in the VLE and discusses how itworked.Do you think a similar research can be done for yourResearch Essay?394028/11/202021ICTM Module Delivery TeamExtra study:Read the relevant book chapters, shared in theVLE.Read the sample research papers, shared inVLE, and discuss the methods used by themwith your classmates.ICTM Module Delivery Team4142

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