ARAB OPEN UNIVERSITYFaculty of Business StudiesBE-200 – Marketing ManagementTutor Marked Assessment (TMA)Semester-II (SPRING) 2020-2021.Read carefully the following instructions, and then answer each question in an essay format. Tosupport your analysis use relevant material from BE200 covered so far and other resources suchas AOU e-library articles.INSTRUCTIONS:• Cut-off date: Submit this assignment on or before the cut-off date. All late submissions require approvalfrom the branch course coordinator and will be subject to grade deductions.• Word count: You should discuss the questions in no more or less than the number of words mentionedfor each question (plus or minus 10%).• Referencing: You must acknowledge all your sources of information using full Harvard StyleReferencing (in-text referencing plus a list of references at the end). Use E-library: to get journal articleson the topic (Emerald, EBSCO…). Use at least 2 articles.• Plagiarism: Remember that you should work the information from references into your own originalthoughts and YOUR OWN WORDS. Plagiarism will lead to a significant loss of marks. Extensiveplagiarism could mean that you failed your TMA. (Refer to AOU definitions of cheating and plagiarismat the end of this document)• Essay guidance: Your response to each question should take the form of a full essay format. Avoidusing subheadings and bullet points. Use BE200 textbook, slides, case study and E-Library. Plan whatyou will write, and have a well-organized outline.• Using PT3 form: When you have completed your TMA, you must fill in the assignment form (PT3)posted on your moodle account, taking care to fill in all information correctly.• Turnitin upload: A soft copy of your TMA and PT3 form should be uploaded to Turnitin via the linkposted on your LMS account, within the cut-off date.• This TMA is – 20% of the BE200 Course Grade.For textbook: Principles of Marketing (Arab World Editions).BE-200 – Tutor Marked Assessment -SPRING 2020-2021Page 2 of 3Answer the following questions:Marketing is considered as among the important and vital activity towards the success of any organizationand therefore the entities in this modern marketing era are considering it as an activity of utmost importance.The organizations, be it MNCs or domestic are putting their rigorous efforts for the success of their businessthrough these marketing activities, enabling them to not only make substantial profits out of their businessbut also to sustain in this era of severe competition. Aggressive, Novel and Innovative practices in the fieldof Marketing Management are witnessed in recent times by organizations.Q1. (75 marks.)Select an organization of your choice from the place/region you belong to, engaged in the process ofpractising Marketing Management. Discuss in details the stages and steps for the Marketing Process, theorganization is practising (with diagram). Word count: 1000 words.Q2. (25 marks.)You are asked to suggest some changes for the existing Marketing Process of this above-selectedorganization, helping the organization to sustain itself in the competitive Marketing environment. Give yourvaluable suggestions to the selected organization referring to the absent, not performed well and have scopefor so-called improvement through/in their existing practices of Marketing Process.Word count: 500 words.Grades deduction for:TMA Presentation: (up to 5 marks)Up to 5 marks should be deducted for poor presentation or poor organization of the TMA outlineand discussion or TMA presented without PT3.Proper referencing: (up to 5 marks)Referencing should be both in-text referencing, plus a list of references at the end using Harvardstyle. Up to 5 marks should be deducted for poor referencing.Use of E-Library: (up to 5 marks)Minimum use of 2 articles from the AOU e-library is required to support the discussions. Up to 5marks should be deducted for no use or poor use of e-library.Word count: (up to 5 marks)The answers should be within the specified word count. A deviation of 10% is acceptable; if more,a deduction of up to 5 marks will be applied.BE-200 – Tutor Marked Assessment -SPRING 2020-2021Page 3 of 3Arab Open University Definitions of cheating and plagiarismPlagiarism means copying from the internet, from unreferenced sources, from other students’ TMAs or anyother source. Penalties for plagiarism range from failure in the TMA or the course, to expulsion from theuniversity.According to the Arab Open University By-laws, “the following acts represent cases of cheating andplagiarism:• Verbatim copying of printed material and submitting them as part of TMAs without proper academicacknowledgement and documentation.• Verbatim copying of material from the Internet, including tables and graphics.• Copying other students’ notes or reports.• Using paid or unpaid material prepared for the student by individuals or firms.• Utilization of, or proceeding to utilize, contraband materials or devices in examinations.”Penalty on plagiarism: The following is the standard plagiarism penalty applied across branches as perArticle 11 of the university by-laws was revisited and modified to be more explicit with regard to plagiarismon TMAs. Penalties include the following:1) Awarding of zero for a TMA wherein more than 20% of the content is plagiarized.2) Documentation of warning in the student record.3) Failure in the course to dismissal from the University.All University programs are required to apply penalties that are consistent with the University bylaws.
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