Entrepreneurship, Innovation & Creativity | My Assignment Tutor

1UGB 234 Managing Entrepreneurship, Innovation & Creativity2020/21Canvas & JIRA Deadline: Tuesday 15 June 2021 at 2pmModule Leader: Pavan TheallaLearning outcomesUpon successful completion of this module, students will have demonstrated:Knowledge and UnderstandingK1. An understanding of the theoretical business start-up, growth activities and risks relevantto the management of the entrepreneurship, innovation and creativity processes.K2. How to construct and evaluate a Concept plan – with key areas of market research,marketing, operations, human resource, legal, finance and contingencies/exit strategies.K3. An appreciation and personal reflection of the impact of entrepreneurship, innovation andcreativity on your under/graduate or an entrepreneur’s journey.SkillsS1. An ability to resolve problems through critical, logical and creative thinking.S2. An ability to demonstrate risk identification, analysis and management.S3. An ability to develop communication skills – written & oral, pitching ideas using innovativeand creative methods.2AssessmentThis assignment is an individual piece of work, that is, the work is conceived, developed andwritten by you – the student. It is essential that you contact your tutor for any assistanceduring the workshops.Task: Managing Entrepreneurship, Innovation and Creativity ReportThe submission of a 3,000-word report (excluding appendices) in the form of a personalenterprise report that explores the key themes of managing entrepreneurship, innovation andcreativity – underpinned by theory, practical case studies, evidence of engagement inenterprise activities, including business network events and an analysis of viable businessidea/s/ or themes of your choice embodied in a concept plan.All learning outcomes are assessed. The Enterprise report comprising 100% of your marks willprovide evidence of you achieving these learning outcomes.You will be required to submit a hard copy plus an electronic version uploaded via Turnitin onCanvas. Please note all the work in this assignment should comply with the University ofSunderland regulations. Please refer to assessment guidance and generic marking scheme.Figure 1 – The suggested structure of the Enterprise PortfolioCovering Letter Cover Page Executive SummaryIAcknowledgementsiiContent PageGlossary, Acronyms and AbbreviationsList of Tables and Illustrationsiiiivv Weighting % Word Allocation (suggested) Task 1: My Story: In the beginning (Introduction)5200Task 2. Research Questions401000Task 3. The Concept Plan501800Task 4* – References, and supporting documents5—-100%——3000 words *References should follow the Harvard Referencing System.Evidence or related supporting materials (including CV) can be inserted in within theelectronic report.3Please note your work should be clearly referenced and if any portion of thereport is incomplete or omitted this could lead to failure.Tasks and Guidance Notes:Task 1 – My Story: In the beginning – Part 1 5% 200 – 300 Word GuideAre you entrepreneurial, innovative and/or creative?We want to know who you are. What environment are you coming from? Is your familyentrepreneurial? What pre-entrepreneurial skills and attributes are you bringing to themodule? This section is the introduction to the report.Task 2. – Research Questions – Part 2 40% 1000 – 1200 Word GuideSelect one of the FIVE research questions below: A, B, C, D or E. Please critically discuss thetheme and issues using a broad range of credible sources. Use examples, for example, yourconcept plan or case studies to illustrate your answer.Option A – Theme – Idea/ConceptWhat lessons can we learn in getting our ideas and concepts to the marketplace?Option B – Theme – Entrepreneurial JourneyMetaphor: The entrepreneurial journey is like running a marathon or climbing a mountain?Discuss.Option C – Theme -SocietyWhat is social entrepreneurship? What are the motivations in setting up a social enterprise?Option D – Theme – Organisations/ProductsHappy 21st Birthday Google! Discuss and illustrate, how organisations and products launchedpost 1999 are changing the way we work and do things?Option E – Theme – Your own optional theme to be agreed with Module Leader.4Support note:Discussing the issues that are brought up will be an essential part of your final year study.What is the best way to approach this portion of the task?Answer: Secondary research – reading recommended readings and articles suggested in classor those you have found yourself, on IBIS World and journals/resources using Discoverpassword. Apply the theory to what you have learnt throughout the module, based on thequestions we ask (including your own) and areas you want to explore. We expect to seedefinitions! Therefore, have at least a few from different sources (that is each forentrepreneurship, innovation and creativity).All sources should be from credible academic sources and not from online dictionaries (forexample, ask.com and or Wikipedia.com – you will get no marks, if these are used). This sectionwill come in good stead when you embark on the dissertation or research essay in subsequentyears as stated.When undertaking your secondary research (basically ask yourself the question who haswritten on this specific subject area? Do their views differ from other people? Are there anyexisting empirical studies/research? Note any hypothesis put forward? Do you understandwhat they are saying? Do you agree with what they are saying? – That is critique not criticize!What do you think, i.e. that is, what are your own thoughts? Are there any practical examplesthat you can draw from? Why not discuss issues especially those that challenge your way ofthinking or view of life? Please note your tutors expect current up to date references (unlesswhen quoting a classic piece of research to make a point or introducing the topic area).Task 3 – The Concept Plan – The Blue-Sky Thinking! – Part 3 50% 1800 – 2000 Word GuideSupport Note:In this section we expect to see a pitch/analysis of an original viable business idea/s/ or themesof your choice embodied in a concept plan (That is, you are required to develop a concept planbased on an idea of your choice. – This should be agreed with the module tutors).5Figure 2 – Suggested Structure of Concept Plan1. Introduction – Business Concept and Opportunities2. Objectives3. Market Research – Primary and Secondary / competitors4. Target Market/Customer5. Marketing6. Human Resource7. Operations – Using the Business Model Canvas8. Legal Issues9. Financial10. Risks, Contingency and Exit Strategies11. Other issues12. References13. Appendices and other supporting documentsThis is not a fully-fledged business plan, but the ideas and approach are the same, ensuringthat the idea and concepts are clear! Do you agree that before you get an idea or business offthe ground you should first develop a viable concept?Good ideas/concepts fail due to poor research and not thinking through basic business issuesand appropriate controls. Structure of the concept plan will be provided by the tutors. Thereare opportunities for you to enter your idea in competitions organised by the university orexternal organisations.Task 4 – References, Bibliography, & Supporting Documents – Part 5 5%Support Note:This section is like “what it says on the tin.” All work needs to be referenced using the HarvardReferencing System. Online sources should have dates stating when “accessed.” This sectionwill also have supporting documents relevant and appropriate to the portfolio. You shouldcross–reference any content in the main document back to documents in this section.6Assessment RegulationsFor further information regarding Assessment Regulations, extenuating circumstances orextensions and academic integrity, please refer to your Programme Handbook on theUniversity of Sunderland in London information page on Canvas.Reading ListPlease access your reading list from the library website. To access it, please go tohttps://moduleresources.sunderland.ac.uk/ and search for your module.Submission guidelinesThere are currently two steps that you need to follow to ensure that you successfully submityour work for marking. Your submission links will become available approximately 3 weeksprior to your submission deadline, along with detailed instructions on how to submit yourassignment, but in the meantime please feel free to also watch this Assignment SubmissionInstructions video.GradingYou will be marked in accordance with the University of Sunderland assessment criteriaattached below. The assessment criteria covers; Relevance, Knowledge, Analysis, Argumentand Structure, Critical Evaluation, Presentation, Reference to Literature.Assessment Criteria – page below7 CategoriesGradeRelevanceKnowledgeAnalysisArgument and StructureCritical EvaluationPresentationReference to LiteraturePass86 –100%The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of thequalification. There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it isexpected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument,interpretation or discourse.76-85%The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is alsoexcellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will beexcellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse andthere may be some evidence of originality70 –75%The work examined is of a high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification.There is also clearly articulated evidence demonstrating that all the learning outcomes and responsibilities appropriate to that level are satisfied At this level it isexpected that the standard of the work will be high in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance ofargument, interpretation or discourse.60 –69%Directly relevant tothe requirementsof the assessmentA substantialknowledge ofrelevant material,showing a cleargrasp of themes,questions andissues thereinGood analysis,clear and orderlyGenerally coherent andlogically structured, usingan appropriate mode ofargument and/ortheoretical mode(s)May contain somedistinctive orindependent thinking;may begin toformulate anindependent positionin relation to theoryand/or practice.Well written, withstandard spellingand grammar, in areadable style withacceptable formatCritical appraisal of up-todate and/or appropriateliterature. Recognition ofdifferent perspectives.Very good use of sourcematerial. Uses a range ofsources50 –59%Some attempt toaddress therequirements ofthe assessment:may drift awayfrom this in lessfocused passagesAdequateknowledge of a fairrange of relevantmaterial, withintermittentevidence of anappreciation of itssignificanceSome analyticaltreatment, butmay be prone todescription, or tonarrative, whichlacks clearanalyticalpurposeSome attempt to constructa coherent argument, butmay suffer loss of focusand consistency, withissues at stake stated onlyvaguely, or theoreticalmode(s) couched insimplistic termsSound work whichexpresses a coherentposition only in broadterms and in uncriticalconformity to one ormore standard viewsof the topicCompetentlywritten, with onlyminor lapses fromstandard grammar,with acceptableformatUses a variety of literaturewhich includes somerecent texts and/orappropriate literature,though not necessarilyincluding a substantiveamount beyond librarytexts. Competent use ofsource material.40 –49%Some correlationwith therequirements ofthe assessmentbut there areinstances ofirrelevanceBasicunderstanding ofthe subject butaddressing alimited range ofmaterialLargelydescriptive ornarrative, withlittle evidence ofanalysisA basic argument isevident, but mainlysupported by assertionand there may be a lackof clarity and coherenceSome evidence of aview starting to beformed but mainlyderivative.A simple basic stylebut with significantdeficiencies inexpression orformat that maypose obstacles forthe readerSome up-to-date and/orappropriate literature used.Goes beyond the materialtutor has provided. Limiteduse of sources to supporta point. 8 Fail30 – 34%The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence providedshows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators.15-29%The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidenceshows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators.0-14%The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. Theevidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of theindicators. Fail35 –39%Relevance to therequirements ofthe assessmentmay be veryintermittent, andmay be reduced toits vaguest andleast challengingtermsA limitedunderstanding of anarrow range ofmaterialHeavydependence ondescription,and/or onparaphrase, iscommonLittle evidence of coherentargument: lacksdevelopment and may berepetitive or thinAlmost whollyderivative: the writer’scontribution rarelygoes beyondsimplifyingparaphraseNumerousdeficiencies inexpression andpresentation; thewriter may achieveclarity (if at all) onlyby using asimplistic orrepetitious styleBarely adequate use ofliterature. Over relianceonmaterial provided by thetutor.The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied – for compensation consideration. 9End of the Document

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