comprehensive analysis of the external environment | My Assignment Tutor

Description Answer all questions Question 1 Conduct a comprehensive analysis of the external environment using a PESTLE. A table format is fine and you can use a row for each factor. Dot points are OK but make sure you clearly describe each point. (words in tables are not counted) (10 marks) Question 2 a) Briefly describe the industry JGH operates in and analyse it using the 5-force model. A table format is fine and you can use a separate row to discuss each force. (words in tables are not counted) (10 marks) b) Discuss how the information you found doing the PESTLE will influence each of the 5-forces in the future. Conclude your discussion with a l****** of opportunities and thr******s for JGH management. 500 words max (10 marks) Question 3 Walker & Mullins* combined two popular strategy models to cr******e four business level strategies. These are Prospector, Analyzer,********cost ********der and Differentiated defender. Using the information that is provided in the case, argue which strategy would best suit JGH based on the industry and market, technology, competition and their business strengths. 800 words max (20 marks)

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