role of the Marketing Manager | My Assignment Tutor

RESIT ASSIGNMENT This is an individual assignment in which you will put together a Marketingand Audit Plan.Your mark in this final assignment is worth 100% of your overall mark for themodule. For your final assignment, you will assume the role of the Marketing Manager of anewly designed product, your job is to carry out an audit of the environment andcreate a marketing plan for the future of the product.Your TasksYour assignment is broken down into:Task 1: Find a new product on Indiegogo, Kickstarter or similar website with limitedMarketing initiatives.Tip: It is beneficial for you if the product you select has a reasonable amount ofinformation e.g. proposed price, product details etc. This will help you with task 2.Task 2: Once you have decided on your product you should carry out an audit of theoperating environment, researching the product, sector and environment.Tip: You should consider the opportunities and challenges your product may face,these could include (but are not limited to) rivals, distribution, market demand etc.Things to consider: Analyse how your product captures and demonstrates value. Is your product truly innovative or is it just a slight variation of an existingproduct? How does it differentiate itself from the rivals?You should focus on the theories and concepts we have explored during the module.Task 3: Following your analysis of the product and the environment make evidencedand theory-based recommendations on the future marketing direction and decisionsof the company.Tip: This might include areas such as the name, pricing strategy, target market,advertising and supplying decisions.Guidance on the structure of the assessmentThe structure of the assessment should follow a report format with clear use ofheadings and subheadings where appropriate.You are expected to refer, critique and apply relevant theory, tools and models todemonstrate your viewpoint and findings within the report. All references should becited and a reference list should be included at the end of the report.You are permitted to use relevant tables, diagrams, models and figures. Thismaterial should be developed by you and should be based on the data collectedfrom websites, social media, current journal papers, theory and media reports.Marketing information on the positioning of the companies/organisations shouldcome from the company or organisation’s websites. Avoid copy and pasting tablesetc into your report they should be created, customised and annotated to show aclear understanding and application.Sources of information and academic references should be acknowledgedappropriately within the text using Harvard referencing style, and the Referencespage should follow the Harvard format.The report should be clearly organised and divided in the aforementioned sections.The length of the main body of the report should be no more than 2,500 words (up toa combined maximum of 3000 words with the optional 500 wordsappendix). Pictures, tables, figures, do not count to the overall word count towardsthe total. Please state your word total (of the parts that count) in the first pageof the assignment.The main body of the report should be no more than 2500 words with amaximum of 500 words available for use as an appendix should it be required.Failure to comply with this word limit and structure will result in reduced marks.All parts of the report should be formatted in 1.5 spacing and Times New Roman.


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