an issue of battling competitors in nations | My Assignment Tutor

NBN CO Australia Name Institutional Affiliation NBN CO Australia Project Selection and Chartering Business Need             Australia enterprises have an issue of battling competitors in nations where superfast broadband is widespread, reliable, and cheap. The majority of Australians do not enjoy the super broadband compared to citizens of other nations. Students are also affected. Around the globe, developing service industries are vastly growing due to their ability to transfer information instantly across the world. Australia, inclusive of its companies, is at risk of lagging. Due to the failure of the Australian market of delivering widespread broadcast techniques, educational establishments and small businesses are missing out on the opportunity of implementing productive applications (Koziol, 2019). The future wealth creation, competitiveness, and productivity of Australia are currently dependent on the introduction of world-class resources and infrastructure. For the country’s economy to grow and be at the same level as other developed countries’ economies, Australia should adopt advanced communication networks within its economic system; an advanced communication network is a crucial aspect of infrastructure that significantly affects economic growth. For Australia to deal with its declining productivity, it is vital for the nation to replace the existing telecommunication network with the broadband system and ensure it increases the broadband speeds to the nation’s businesses and households.  Project Scope             The relevance of developing the National Broadband Network (NBN) is to enhance the speed and connectivity of the broadband network to the nation’s businesses and households. NBN Co falls under the auspices digital economy, communication, and broadband department. The department strives to develop world-class information and communication technology, which will help build Australians creativity and, at the same time, provide opportunities to enrich the social and economic wellbeing of the nation’s citizens. NBN investment in broadband network will comprise of the company utilizing fiber optic technology in most parts of the nation; fiber optic technology will be replacing the existing copper infrastructure. The company will deliver a minor download speed of 12 Mbps to 98% of Australian enterprises and families(Irigoyen, 2017). It will also have the network made operational progressive and rolled out, making it accessible within the next five years. NBN will ensure that the system does support high quality video, data, and voice services, which will be inclusive of symmetric applications like high definition videoconferencing. The national broadband network will have to be affordable to consumers regardless of their home or business location, and it will be availed uniformly to everyone irrespective of one’s class or background. NBN will provide a technological platform that will result in the future of the Australian smart infrastructure being shaped by digital education revolution, e-commerce, and e-health systems. It is estimated that the project might cost the company and relevant stakeholders approximately $43 billion.             NBN is to deliver and build a properly working physical network. The network will be made of optical systems, and it will be widespread across the country. For consumers, the deliverable will be perceived as a multi-user and fast internet application that Australia has never experienced. For it to be delivered, service providers, together with NBN Co., will invest in services and infrastructure that enables data packages with information to be transferred faster to the required person. There will be layering of the physical infrastructure that will make it possible for NBN to deliver computer and communication services within the broadband network. NBN ensures that the form of the system being developed is the Fibre-to-the-Premises (FTTP), which allows that optical fiber terminates at people’s living space or homes(“National broadband network project,”). The building of the equipment will need a high number of resources and construction, and it has an underlying assumption that the optimal fiber is believed to be a superior form of technology. However,  the project is faced with risks.  The fact that the project development was abrupt is an excellent issue. NBN is not fully prepared to deal with the number of tasks. Lack of enough time might interfere with the feasibility of the project leading to inaccurate estimates, which will result in human, legal, and financial constraints. Additionally, the fact that Background             Australia’s telecommunications sector,  in 1997, was deregulated via the Telecommunications Act passage and the adjustment of the 1974 Trade Practices Act, part XIC, and XIB. These activities resulted in the removal of the competition restrictions imposed on carriage service providers. The act also encourages the promotion and supply of responsive and innovative telecommunication services to customers. In 1997 there was a public listing of Telstra, which led to the Australian telecommunications landscape being synonymous, making it a monopoly wholesaler. Telstra is the owner of the ubiquitous copper network that currently serves the citizens of Australia with internet and telephony. The opposition leader Kevin Rudd, during the 2007 election campaign, decided to propose the introduction of the NBN in his political platform. Kevin Rudd’s proposal was against the incumbent Liberal Government connection package that amounted to $958 million(Rose, 2011, p. 69).  The Liberal Government connection package did award the Elders and Optus joint venture a contract to associate around 1 million individuals residing within rural premises with the broadband network provided by the metropolitan. However, after the Labor Party won the 2007 Australian general election, the Elders and Optus contract got withdrawn, with the fresh Australian government giving room to new proposals that it believed would result in the development of aninclusive broadband system. Various candidates, inclusive of Telstra, submitted their proposal. Telstra submission got rejected because the company failed to comply with the terms that were set. In April 2009, the process got abandoned as per the Independent Panel of Experts suggestion, which noticed that all suitable candidates who gave their proposals noted money value. Regardless of the termination, the Australian Government opted to negotiate with the Tasmanian State Government to develop NBN networks in Tasmania. It was since the Independent Panel believed that Tasmanians had issues accessing the high-speed broadband. Terminating the proposal activity did coincide with global economic deterioration. This act led to the development of NBN Co.Establishing NBN Co. meant that the company would build a broadband network. The company was a wholesale fiber system company that did not venture into other forms of business. A broadband network developed by NBN Co. was designed to serve 90% of the Australian population(“National broadband network (NBN),” 2019).  It utilized the Fibre-to-the-Premises coverage that enabled most citizens to join the fast digital era. After the Government’s statement that NBN was in charge of the project, the firm commissioned McKinsey to evaluate the viability of the project via the study. During the same period, the Liberal party did dominate the committee of the senate that was established precisely to evaluate the National Broadband Network, and it was to inquire how the company would meet its goals. The short timeframe whereby NBN and the project were discovered and the amount of work required to be done for the project to be successful is at risk of leading to developments occurring in an ad hoc way and might lack the necessary operating plans. Milestone Schedule and Deliverables On 2019 7th April, the federal government did announce that NBN will be in charge of the FTTP project. $43 billion is invested in the project, which aims at providing 90% of Australian homes with the broadband network, which has a guaranteed speed of 100Mbps(Staff). The interface will have fixed satellite and wireless technologies that will cover the remaining 10% of the population. The wholesale-only government business firm, NBN Co, is charged with selling, maintaining, and building the network.  Broadband network project is said to provide around 25000 individuals with jobs annually, and it will last for eight years. Broadband networks will also add $37 billion to the Australian GDP. The regional broadband program got announced on 2009 23rd of April. Local broadband program is said to cover 6000 kilometers, meaning that 6000 kilometers of fiber will be used in areas that have been deemed black spots. Leighton Holding, a Nextgen Networks subsidiary, was awarded the tender that did cost $250 million. On July 16th, 2009, Tasmania got the first NBN look. There was an establishment of the Tasmanian NBN Co, established by the state and federal government, which was a joint venture between the state-government and NBN Co. The enterprise provided fiber services to more than 200000 homes within Tasmania Island. Mike Quigley got the head honcho role at the NBN network in 2009 27th July(Staff). An act that NBN finally got to normalize. For Quigley, Jean-Pascal was made the chief financial officer. In 2009 15th September, there was the start of the government legislative trek. Senator Stephen Conroy, the communication minister, introduced some pieces of legislation to parliament. The pieces revolved around the operations and structure of a telecommunication sector that is an NBN subsidiary. In 2010 June 20th, Telstra and NBN Co strike an $11 billion deal. The agreement lowed the cost of construction, and it ensured that the project would be fast. It also ensured that the copper wiring that had been done by Telstra was removed. Regardless of all forms of competition, NBN hopes to complete the project within the next five years. It aims to supply around 90% of the Australian population with fast broadband network services. Stakeholders The success of the project is dependent on the team organization, the effective communication between the team members, and how responsible the individuals will be. The team organization composes of the project manager, the sponsor, the technological director, customer manager, sales director, and the marketing director. The project manager will evaluate and define the strategy utilized to develop the broadband network, will compile weekly reports, and obtaining metrics regarding the project, together with carrying out meetings, collecting the weekly reports, and communicating with other stakeholders and team members. The project sponsor will negotiate for the resources required, will approve the project, attend quarterly meetings, and review reports. The marketing director will enforce and define a proper marketing strategy that will guide the construction of the broadband network, review reports, and attend monthly meetings. The technological director ensures that all software and technological resources needed in the project are available, provide technical support where necessary, and participate in quarterly meetings. The sales director will promote and define appropriate integrated sales techniques, review reports, and attend meetings. The customer service manager will enforce and identify proper customer service strategies, will monitor how customers get treated, will attend the monthly meetings, and review reports that affect his position. Some of the stakeholders include the project sponsor, manager of the project, the marketing director, the technological director, manager in charge of customer services, and finally, the sales director. All the stakeholders shall have to work together for the project to be successful. There shall also be a team of subordinate employees who will be involved in the day to day operations of the project. Each stakeholder has a significant impact on the project. Employees are the major stakeholders of the project, for they are in charge of the assembling task. As illustrated power interest matrix table below, every stakeholder has some amount of influence on the project. Senior-most stakeholders, such as the project manager and project sponsor, are among the key players of the plan.             The marketing and sales director also impacts a significant part of the project; they monitor the industry and keep their senior employers updated on the market trends. The two have a minimal impact on the project compared to the project manager and sponsor. Technological director lies have a low impact on the project; however, their needs are to be met for the project to be effective. Employees who hold no titles have little effect on the project; this is because many individuals hold these positions. The casual workers have minimal powers during the development of the project. StakeholdersTheir InterestPrimary: the project manager, the sponsor, the technological director, customer manager, sales director, and the marketing director.Evaluating and defining proper strategies to be utilized during the project. Help in the decision-making process.Others: Consumers and suppliers  Supplying appropriate equipment. Help with feedback. Risks             Management of risk is an aspect that NBN Co should focus on if the organization wants to successfully manage the challenges of operating and deploying the broadband network. NBN Co. management and board of directors should be committed to implementing a robust risk management plan which will enable proactive assessment, identification, management, and mitigation of risks. The risk management framework will communicate the responsibilities, approach, and objectives of how NBN will handle all forms of threats throughout the project(“Risk management”). Mismanagement of funds is an issue that can significantly affect NBN operations. The risk is internal and requires to be mitigated. To prevent mismanagement of funds, NBN should develop a framework that analyzes the completeness and accuracy of NBN financial reports. The frame should ensure that assets are safeguarded and that there is a proper accounting system. NBN can develop a Risk and Audit Committee that will improve and evaluate the effectiveness of asset and transaction management, governance, control, and risk management process.             The company might lack proper working personnel that might lead to low production activities. NBN might also be faced with a shortage of labor issues. To deal with this issue, the company should segregate responsibilities and roles effectively. Lack of proper technology might also be an issue for NBN. NBN should have efficient and useful information and operation technological systems for it to complete the broadband network project. By having proper internal work controls, the company will manage, evaluate, and identify vital risks concerning the company’s objectives. The internal controls will cover compliance, operational, and financial risk(“Risk management”). After which it will ensure that proper reporting channels, financial planning, and delegations are developed. The company might be faced with the risk of non-participation, where stakeholders fail to participate, and in the process, they would opt to withhold their funds. This issue will result in the delay of NBN Co activities. To mitigate the risk, NBN should have a diverse group of investors and stakeholders who will help the company grow in case some of the stakeholders fail to participate. Corruption and fraud activities are issues that might affect the NBN operation. To mitigate the risk, NBN should develop a Fraud and Corruption Control program, which will help the company deal with any cases of corruption. The program will detect, prevent, and respond to any form of bribery and fraud. Project RisksRisk OwnerContingency PlansMismanagement of fundsNBNDevelop a framework that analyzes the completeness and accuracy of NBN financial reports.. Lack of proper technologyNBNNBN should have efficient and useful information and operation technological systemsCorruption and fraud activitiesNBNDevelop a Fraud and Corruption Control program Resources Required ­            The $27.5 billion Australian Government component of the NBN company gets funded by debt, via allocation of the Government’s bond, and taxpayers do not have anything to do with the funding. Meaning that the government offers AAA-rated bonds to investors, and depending on the term, they are charged an interest rate of 4%(“How are we paying for it?” 2012). However, after the project, the project is said to return about 7% to the government. They are various individuals involved with the project, and they include the local communities, vendors, construction companies, the government, and the wholesale and retail service providers. These individuals make NBN stakeholders team, together they engage with each other and discuss the plans of the project. NBN works with all these individuals and gathers relevant intelligence that will be beneficial throughout the project. NBN should have proper internet equipment that will be used to install the internet in people’s offices or homes. Team Operating Principles             For proper operating services, NBN should have operating principles that enable its employees to bound professionally and adequately while at work. Every employee should be aware that customers are the main focus of the project; they should ensure that customers receive proper services and that their needs are met. Employees are urged to take part in the critical decision-making process of the company(Dangreer, 2013). Integrity is a virtue that will be uploaded by every NBN employee; the employees will be urged to be honest and open with each other. It is proper for NBN employees to invest and support each other, and in the process, ensure that they increase or maintain their level of productivity. Lessons Learned             Communication is an essential element for a nation, its people, and the economy. Australia enterprises have an issue of battling competitors in nations where superfast broadband is widespread, reliable, and cheap, an issue that is slowing the economic growth of the nation. The future wealth creation, competitiveness, and productivity of Australia are currently dependent on introducing world-class infrastructure. For the country’s economy to grow and be at the same level as other developed countries’ economies, Australia should adopt advanced communication networks within its economic system. Development of NBN Co will lead to the growth of the Australian economy; however, the process requires enough time for it to be well implemented, and for the project to avoid incurring unnecessary losses or risks. Commitment SponsorDepartment / OrganizationSignature   Project ManagerDepartment / OrganizationSignature   Core Team MembersDepartment/ OrganizationSignature             References Dangreer. (2013, October 2). 8 great team operating principles. Dan Greer – Leadership Development. How are we paying for it? (2012, May 18). NBN MYTHS. Irigoyen, C. (2017, September 5). The national broadband network in Australia. Centre for Public Impact (CPI). Koziol, M. (2019, April 24). Full page reload. IEEE Spectrum: Technology, Engineering, and Science News. National broadband network (NBN) company project » Visionstream Pty Ltd. (n.d.). Network Design & Management » Visionstream Pty Ltd. National broadband network (NBN). (2019, December 3). Australian Competition and Consumer Commission. National broadband network project. (n.d.). Communications Alliance – Home. Risk management. (n.d.). nbn. Rose, M. (2011). Can project alliance contracts deliver Australia’s national broadband network? Construction Economics and Building, 11(3), 68-81.’s_National_Broadband_Network Staff, C. (n.d.). NBN two years on: Key milestones so far. Computerworld.


Leave a Reply

Your email address will not be published. Required fields are marked *