ASSESSMENT CRITERIA | My Assignment Tutor

ASSESSMENT CRITERIA 2020/21 SEMESTER 2 FIRST SIT and RESIT COURSE(S): MLCHL MSCML MAIBS MSCMN MSMAF MSMGL MSMHR MSMIB MSMAL MAMAM MSCCG MAITF MODULE TITLE: CORPORATE STRTEGY FORM AND TITLE OF ASSESSMENT: Coursework LEVEL: H7 ASSESSORS: Dr. Pedro Pablo Cardoso Castro ———————————————————————————————- Assessment Rationale On successful completion of this module students will be able to: Learning Outcome 1Critically evaluate and apply concepts, tools and techniques of strategic managementLearning Outcome 2Critically analyse and evaluate the relationship between strategic objectives/intent and operational/resource planning in terms of successful strategic implementationLearning Outcome 3Critically evaluate the impact of organisation culture, Politics, stake-holder influence, social responsibility and ethical issues on strategy formulation and the strategic decision making process This module is designed to develop the students understanding of real life insights and academic literature on how organisations manage strategy, and organize culture, process and structure in a way that supports the core competencies of the organisation. The assessment links with the learning outcomes by offering students the opportunity to demonstrate a broad understanding of issues regarding strategic management within the modern business environment. The assessment links with the learning outcomes as follows: The main and resit assignment briefsare both very open questions asking for a critical evaluation of strategy of a specified organisation. A relevant background case study is provided and the students are required to do their own secondary research. Students will be directed to both give a strategic overview but also to develop an in-depth critique of one or two recent specific strategic decisions (such as product development, market entry, formation of an alliance, recent CEMEX – first sit/NETFLIX – Resit activity etc.). This approach focuses on the critical arguments that can be developed and allows candidates to explore the subject area with both breadth and depth with respect to issues such as: Competitive environmentOrganisational development‘Soft’ issues and relationship to successful strategy formulationDealing with complex and ambiguous situation analogous of organisation Due to the nature of the brief and the subject area it is not possible to provide definitive answers, however there are a number of points that candidates should consider and could include, which are detailed below. Critically evaluate the key issues that CEMEX (NETFLIX-Resit) faced in developing and implementing its strategic plan Students could adopt a number of different approaches but were advised to develop a critical argument in-depth and detail. The case study raises issues surrounding governance and stakeholders, managing complex alliances and the evaluation of strategic options. For example, students could focus on one or more of the following: They could explore the governance and allianceThe systematic identification of key issues – students could do an analysis of the key issues facing CEMEX (NETFLIX– resit) – These range from the problems of management, the problems of maintaining a global presence, the relationship between key segments of the market and providers How well has the current strategy been implemented? – has it achieved some of its objectives? – how has the organisation developed since the case was written?The problems and challenges of strategy development in complex organisations – the students therefore could consider the role of strategic planning in non-traditional organisations and corporate business. The evaluation of strategic options – students might want to use Suitability, Acceptability and Feasibility to consider the options open to CEMEX (NETFLIX– resit) Assessment Criteria Course Title(s):Module Title:Corporate StrategyLevel:H7Assessment Title:Component 1 – PosterWeighting:30% Criteria and Weighting100-8584-7069-6059-5049-4039-3029-1514-0Critically evaluate and apply concepts, tools and techniques of strategic management.The student will demonstrate an excellent grasp of the theories and concepts. There will be clear understanding of the value of the concept/theory in this situation. There will be abundant evidence of wide reading, research and good critical evaluation of concepts/theories around the issuesThe student will demonstrate an excellent grasp of the theories and concepts. There will be clear understanding of the value of the concept/theory in this situation. There will be abundant evidence of wide reading, research and good critical evaluation of concepts/theories around the issuesThe student will demonstrate a good grasp of the concepts/theories. Most of the relevant information is accurately presented and critically deployed with evidence of reading, research and critical evaluation of concepts/theories.The student will demonstrate a good grasp of the concepts/theories. Most of the relevant information is accurately presented and critically deployed with evidence of reading, research and critical evaluation of concepts/theories.The work will have no major factual errors. The student will have demonstrated adequate/some understanding of the theories and concepts. Fair/some evidence of reading, research and critical evaluation of concepts/theories is provided.There will be major errors, inaccuracies and/or omissions. Significant aspects of the theories/concepts will be missing or misunderstood. Poor or no evidence or reading, research and critical evaluation of concepts/theories is providedThere will be major errors, inaccuracies and/or omissions. Significant aspects of the theories/concepts will be missing or misunderstood. Poor or no evidence or reading, research and critical evaluation of concepts/theories is providedThere will be major errors, inaccuracies and/or omissions. Significant aspects of the theories/concepts will be missing or misunderstood. Poor or no evidence or reading, research and critical evaluation of concepts/theories is providedCritically analyse and evaluate the relationship between strategic objectives/intent and operational/resource planning in terms of successful strategic implementationAll of the major issues and some less obvious ones will have been identified. The analysis of the case organisation will be thorough and comprehensive, and there will be an outstanding integration of theory and practice.All of the major issues and some less obvious ones will have been identified. The analysis of the case organisation will be thorough and comprehensive, and there will be an outstanding integration of theory and practice.All of the major issues will be identified. Analysis of the case will be thorough and there will be good integration of theory and practice.All of the major issues will be identified. Analysis of the case will be thorough and there will be good integration of theory and practice.The work will have no major factual errors. The student will have demonstrated adequate/some understanding of the theories and concepts. Fair/some evidence of reading, research and critical evaluation of concepts/theories is provided.There will be little/no evidence that the theory/concepts have been applied to the case organisation / situation being analysed. Analysis will be superficial, mostly descriptive, with major issues being missed.There will be little/no evidence that the theory/concepts have been applied to the case organisation / situation being analysed. Analysis will be superficial, mostly descriptive, with major issues being missed.There will be little/no evidence that the theory/concepts have been applied to the case organisation / situation being analysed. Analysis will be superficial, mostly descriptive, with major issues being missed.Evaluate the impact of organisation culture, Politics, stake-holder influence, social responsibility and ethical issues on strategy formulation and the strategic decision making process.Conclusions (for the poster) will be comprehensive, and clearly demonstrate the integration of theory and practice. Conclusions (for the poster) relating to this will be appropriate, accurate, specific and justifiable – well supported by evidence and critical analysisConclusions (for the poster) will be comprehensive, and clearly demonstrate the integration of theory and practice. Conclusions (for the poster) relating to this will be appropriate, accurate, specific and justifiable – well supported by evidence and critical analysisConclusions (for the poster) will clearly derive from the analysis and the application of concepts/theories; The Conclusions (for the poster) will be adequate, supported by good evidence and critical analysis.Conclusions (for the poster) will clearly derive from the analysis and the application of concepts/theories; The Conclusions (for the poster) will be adequate, supported by good evidence and critical analysis.The Conclusions (for the poster) made will be practical. Consideration will have been given to the problems of implementation. (Some) evidence and analysis is provided to support the Conclusions (for the poster).Conclusions (for the poster) will be vague, general, based on ‘common sense’. Poor or no evidence/analysis supports the Conclusions (for the poster)Conclusions (for the poster) will be vague, general, based on ‘common sense’. Poor or no evidence/analysis supports the Conclusions (for the poster)Conclusions (for the poster) will be vague, general, based on ‘common sense’. Poor or no evidence/analysis supports the Conclusions (for the poster) Course Title(s):Module Title:Corporate StrategyLevel:H7Assessment Title:Component 2 – Final ReportWeighting:70% Criteria and Weighting100-8584-7069-6059-5049-4039-3029-1514-0Critically evaluate and apply concepts, tools and techniques of strategic management.The student will demonstrate an excellent grasp of the theories and concepts. There will be clear understanding of the value of the concept/theory in this situation. There will be abundant evidence of wide reading, research and good critical evaluation of concepts/theories around the issuesThe student will demonstrate an excellent grasp of the theories and concepts. There will be clear understanding of the value of the concept/theory in this situation. There will be abundant evidence of wide reading, research and good critical evaluation of concepts/theories around the issuesThe student will demonstrate a good grasp of the concepts/theories. Most of the relevant information is accurately presented and critically deployed with evidence of reading, research and critical evaluation of concepts/theories.The student will demonstrate a good grasp of the concepts/theories. Most of the relevant information is accurately presented and critically deployed with evidence of reading, research and critical evaluation of concepts/theories.The work will have no major factual errors. The student will have demonstrated adequate/some understanding of the theories and concepts. Fair/some evidence of reading, research and critical evaluation of concepts/theories is provided.There will be major errors, inaccuracies and/or omissions. Significant aspects of the theories/concepts will be missing or misunderstood. Poor or no evidence or reading, research and critical evaluation of concepts/theories is providedThere will be major errors, inaccuracies and/or omissions. Significant aspects of the theories/concepts will be missing or misunderstood. Poor or no evidence or reading, research and critical evaluation of concepts/theories is providedThere will be major errors, inaccuracies and/or omissions. Significant aspects of the theories/concepts will be missing or misunderstood. Poor or no evidence or reading, research and critical evaluation of concepts/theories is providedCritically analyse and evaluate the relationship between strategic objectives/intent and operational/resource planning in terms of successful strategic implementationAll of the major issues and some less obvious ones will have been identified. The analysis of the case organisation will be thorough and comprehensive, and there will be an outstanding integration of theory and practice.All of the major issues and some less obvious ones will have been identified. The analysis of the case organisation will be thorough and comprehensive, and there will be an outstanding integration of theory and practice.All of the major issues will be identified. Analysis of the case will be thorough and there will be good integration of theory and practice.All of the major issues will be identified. Analysis of the case will be thorough and there will be good integration of theory and practice.The work will have no major factual errors. The student will have demonstrated adequate/some understanding of the theories and concepts. Fair/some evidence of reading, research and critical evaluation of concepts/theories is provided.There will be little/no evidence that the theory/concepts have been applied to the case organisation / situation being analysed. Analysis will be superficial, mostly descriptive, with major issues being missed.There will be little/no evidence that the theory/concepts have been applied to the case organisation / situation being analysed. Analysis will be superficial, mostly descriptive, with major issues being missed.There will be little/no evidence that the theory/concepts have been applied to the case organisation / situation being analysed. Analysis will be superficial, mostly descriptive, with major issues being missed.Evaluate the impact of organisation culture, Politics, stake-holder influence, social responsibility and ethical issues on strategy formulation and the strategic decision making process.Recommendations (for the report) will be comprehensive, and clearly demonstrate the integration of theory and practice. Recommendations (for the report) relating to this will be appropriate, accurate, specific and justifiable – well supported by evidence and critical analysisRecommendations (for the report) will be comprehensive, and clearly demonstrate the integration of theory and practice. Recommendations (for the report) relating to this will be appropriate, accurate, specific and justifiable – well supported by evidence and critical analysisRecommendations (for the report) will clearly derive from the analysis and the application of concepts/theories; Recommendations (for the report) will be adequate, supported by good evidence and critical analysis.Recommendations (for the report) will clearly derive from the analysis and the application of concepts/theories; Recommendations (for the report) will be adequate, supported by good evidence and critical analysis.Recommendations (for the report) made will be practical. Consideration will have been given to the problems of implementation. (Some) evidence and analysis is provided to support the Recommendations (for the report)Recommendations (for the report) will be vague, general, based on ‘common sense’. Poor or no evidence/analysis supports the Recommendations (for the report)Recommendations (for the report) will be vague, general, based on ‘common sense’. Poor or no evidence/analysis supports the Recommendations (for the report)Recommendations (for the report) will be vague, general, based on ‘common sense’. Poor or no evidence/analysis supports the Recommendations (for the report)

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