Research Methods | My Assignment Tutor

INTBM11 – MSCDM06 – Research Methods RESEARCH PROPOSAL INSTRUCTIONS AND TEMPLATE PART A: INFORMATION AND INSTRUCTIONS The submitted research proposal should provide a clear and detailed plan for the student’s dissertation or consultancy project to be conducted during their final year, and must be focused on either in the resolution of a practical problem affecting a business in relation to a marketing issue, or alternatively, identifying, developing and providing a solution or enhancement to a particular aspect of a business’ marketing operations. 1. Proposal Assessment Criteria This proposal will be assessed according to the following criteria: Select a relevant topic and formulate a valid research aim and/or hypothesis.Develop viable research objectives.Critical awareness of current literature relevant to the field of study, previous research and their assumptions.Evaluate and select an appropriate research methodology.Quality of academic writing (using Harvard referencing conventions). 2. Proposal Preparation and Submission Instructions Proposals must follow and be submitted using the attached TEMPLATE. Proposals must not exceed 3500 words in total (excluding the title, aim, objectives, reference list and appendix). Strict adherence must be made to the maximum word limits indicated in each section. Please note that penalties for exceeding the word limit apply (-1% per every 100 words). All data collection tools discussed in the proposal should be attached as an appendix (e.g. if a questionnaire or interview is proposed in the Methodology, a draft should be attached). Illustrations and diagrams may be included when they enhance textual explanation, but these should be included as an appendix. The proposal should be submitted as a Word-processed document, using font size 12 Arial, with 1.5 line spacing, via direct email to Module Tutor and must also be submitted using Turnitin. The research proposal should be submitted electronically into the INTBM11- MSCDM06 Moodle page by 1:00 pm on Monday 21st May 2021. Only the completed ‘Part B’ of the form must be submitted. Please also DELETE the instructions contained in the form. An electronic version of the completed form must also be uploaded into the Turnitin link in the course Moodle page by no later than this date and time. PART B INTBM11 – MSCDM06 RESEARCH PROPOSAL The following is the mandatory template for the assignment. All proposals should be laid out in this manner, adhering to the guidelines stipulated and providing the information requested under each heading. The proposal must be word-processed. Typing is allowed to increase the space for each section as required, as long as the indicated word limit for that section is not exceeded. Please delete the proposal’s instructions (including this paragraph) before submission. STUDENT NUMBER: 1. TITLE OF RESEARCH PROPOSAL (no word limit) 2. OVERALL AIM (not to exceed 50 words) This section should describe the topic of research and intended outcomes. This may include a description in general terms of the issue that the proposed research seeks to explore, describe or explain. 3. RELEVANCE OF THE RESEARCH (Not to exceed 300 words) This section should 1) explain with reference to the academic literature, why the topic is worth researching (e.g. contribution to theory, practice or policy) 2) describe what outcome or results the research will provide to the chosen business or organisation, and 3) explain how the organisation in which the research is based may benefit or change as a result of the research’s application. 4. LITERATURE REVIEW (Not to exceed 1200 words) This section should must be broken down into sub-sections, each with a relevant title indicating the topic or theme discussed on it. The topics or themes discussed should correspond to the issues you intend to research according to your own research objectives (one section with a relevant sub-title for every theme). The provided headings should explain the main definitions or issues for chosen research topic, why they are important, their main benefits and problems, and how the expected research outcomes relate to the literature review. Citations in Harvard format of the academic sources used to write the contents for each of the headings should be provided. Literature review additional instructions: Be divided into sections.Each section should have a clear, self-explanatory sub-title, that informs the reader what is the topic discussed on it.The title and topic of each section should closely reflect the Management Project’s research objectives.Explain how and why the literature reviewed is relevant to the topic under research, by answering the question: so what?Explain connections or relationships to the other sources you are reviewing (e.g. present literature to support or contradict your argument).Demonstrate connections between the ideas discussed before and after each source.Use formal academic language, be direct and clear and convey meaning with the least amount of words possible.Avoid the use of the first person. Always write in 3rd person, e.g. ‘the research’ or ‘the researcher’. 5. SPECIFIC RESEARCH OBJECTIVES OR QUESTIONS (Not to exceed four to five objectives/questions and not to exceed 100 words) Provide a list of specific issues that the research proposal will explore, either as objective statements or in the form of questions, which will be examined in order to address the aim stated in Section 2. Less than four objectives are also acceptable. Please do not provide ‘additional explanations’ below each objective, as these will be disregarded! A good research objective is always a short, self-explanatory action statement that doesn’t require additional information. 6) PROPOSED METHODOLOGY (Not to exceed 1500 words) Methodology additional instructions: The purpose of this section is to explain exactly how will data be collected, processed and analysed if the proposal is implemented next term. It needs to describe the practical issues required to complete the proposal, such as who you would need to talk to, how you would gain their cooperation, what questions or data would you ask from them and what would you do with that data. The following sub-titles and sections must be included in the Methodology: Research strategy: This section should discuss if an inductive, deductive or mixed approach has been chosen, explain why and how it was chosen and indicate how the type of proposed strategy and data collection tools best fit the project’s information requirements.Access issues: This section should explain where will the required information for the research be obtained, what difficulties may occur in accessing that information, and must also provide the solutions to how these will be overcome. This section must be completed as a consent / information statement included at the beginning of the data collection tools provided in Section 6.4.Ethical issues: This section should identify and provide solutions to the ethical issues relating to the research, that according to UoC Ethical Guidelines should be addressed, which typically include informed consent, right not to participate or withdraw, anonymity or confidentiality, avoidance of harm, data protection, etc. This section must be completed using a UoC Ethical Approval form, which should be included as an Appendix.Data collection tools and methods: This section should list all the data collection instruments that will be used (i.e. interview, questionnaire, participant observation, etc.), why they were chosen, how each tool fits the need for a particular type of data to be collected, how they will be first piloted and then implemented, and if there is any triangulation effort, how it will be done. A copy of any proposed interview, observation guide or questionnaire should be provided as an appendix.Sampling: This section should explain the proposed sampling techniques by providing a clear description of what the population is, how the sample will be identified, contacted and selected, along with a clear description of how the sampling approach will be implemented. In summary, discuss when, where, how often, and by whom will the data be collected.Data analysis: This section should provide a list of the specific inputs / information required for the analysis, a list of the type of analysis to be done and a list of the outputs / results that can be expected from the data analysis. A table showing these three lists is acceptable. If the research is linking two or more variables (e.g. marketing spending and sales results; brand perception vs. target customer demographics), you need to explain how will these be correlated and tested to assess if a relationship exist between them. 7. PROBLEMS AND LIMITATIONS OF THE RESEARCH PROPOSAL (Not to exceed 250 words) This section must provide a brief account of what are the key limitations and problems associated with implementing the proposed methodology. The discussion of research limitations must provide a clear discussion of the problems that may affect the result validity or viability due to the way the research has been designed or implemented. The discussion of research problems should highlight any operational or sampling issues that might affect the research. This section must also propose solutions to deal with every limitation and problem identified. Limitations typically include response-bias, non-response bias, and sampling bias. Problems typically include insufficient time to collect data, insufficient responses, and poor or inadequate access. 8. PHASING/TIMESCALE OF RESEARCH (Not to exceed 150 words) This section must provide a draft outline of the timescales involved in the research project. This must include an approximate time in weeks for each activity outlined in Section 6 of this proposal. This should also include additional time to write a final report to be submitted to the organisation. For this section, instead of writing, a Gantt chart or any other form of visual / table presentation should be used. 9. REFERENCE LIST (This section does not count towards the word limit) This section must include correct references for every citation included in this proposal, following Harvard conventions. 10. APPENDIX (This section does not count towards the word limit) This section must include an access letter and a draft copy of any interview, observation guide or questionnaire proposed in the Methodology Section. This section may also include any diagram or picture that may expand or explain issues discussed in the Literature Review or Methodology Sections.


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