COURSEWORK 1: BUSINESS CONSULTANCY PROJECT REPORT Assessment weighting 60% Students will submit an individual report (4,000-5,000 words) which is the culmination of a consultancy project with suggestions for action. Students must justify their approach to the management of the project and data collection and take into account corporate accountability, ethics and professionalism and any organisational constraints in developing their conclusions and recommendations. Coursework 1 assesses all learning outcomes for this module: Identify and deploy an appropriate research and consultancy project to collect data on a strategic business situation.Critically analyse information drawn from the data and devise realistic recommendations.Critically evaluate the likely impact of the recommendations.Professionally communicate the outcomes of the project both verbally and in writing to a specialist audience. Proposed template for the report (but you must make your report specific to your case study organisation and your findings): Title Page Executive Summary Contents Page Introduction (to report) Situational Analysis of Case Study Organisation showing appropriate, logical analysis of secondary data including industry trends and leading to Problem Identification – a raising of the various issues identified by the situational analysis. Your primary data collection could go here to support the problem identification with (for example) customer or stakeholder views/input. Possibilities (Options) – showing awareness that there are a number of possible approaches. This section would include an assessment of the various approaches and justification for the approach chosen. Students should choose an appropriate model/theory (CBA, Business Case, SAF) to assess the options. This section could also include primary data, showing how it contributed to the selection of the appropriate project. Risk Assessment and Stakeholder Analysis may also feature here as tools to justify the approach taken. Specific Project – Explanation of the overall project including the Detailed Plan of Action (use of appropriate tools or the principles of the appropriate tools – WBS, CPA, Gantt chart, Resource Planning charts). This section would include aim and objectives, risk assessment, stakeholder analysis, and a detailed plan of action to enable the organisation to understand exactly what action is required. Conclusion (to report) Reference List Appendices (list each appendix with number and title in the Contents Page) Marks will be allocated in the following way and a rubric will be used in the marking. SectionWeightingApprox. wordcountIntroduction5%250Situational Analysis and Problem Identification20%1000Possibilities (Options)20%1000Specific Project and Detailed Plan of Action40%2000Conclusion5%250Presentation 10%Flow, style, structure, spelling and grammar, accurate referencing. The words in your Title Page, Executive Summary, Contents Page and Appendices are not counted towards your total. You have 10% leeway either way with the total 4000-5000 wordcount. Diagrams, charts and tables are regarded as equivalent to the number of words otherwise occupying that space (therefore a one page diagram, chart or table is c. 300 words, a half-page c.150 words). You should think carefully about what to put in your main report and in the appendices. Supporting information can go in the appendices (plans, charts, transcripts, coded transcript, diagrams) but you will want to draw key points out into the main text, not simply refer to the appendices.
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