Page 1 of 7BUS4001Understanding the Business EnvironmentReportDate for Submission: Please refer to the timetable on ilearn(The submission portal on ilearn will close at 14:00 UK time on thedate of submission)Page 2 of 7Assignment BriefAs part of the formal assessment for the programme you are required to submit anUnderstanding the Business Environment assignment. Please refer to your StudentHandbook for full details of the programme assessment scheme and generalinformation on preparing and submitting assignments.Learning Outcomes:After completing the module you should be able to:1. Distinguish between organisational types.2. Identify their key stakeholders and evaluate their needs and influence.3. Explain the nature of the national environment in which an organisation operatesand its impact on selected businesses, including economic, political and legalfactors.4. Examine the behaviour of selected organisations in their national andinternational market environments.5. Identify, select and use a range of economic tools to determine appropriatebusiness decisions under different economic, political and legal constraints.Your assignment should include: a title page containing your student number, themodule name, the submission deadline and a word count; the appendices if relevant;and a reference list in Arden University (AU) Harvard format. You should address allthe elements of the assignment task listed below. Please note that tutors will use theassessment criteria set out below in assessing your work.Maximum word count: 3000 wordsPlease note that exceeding the word count by over 10% will result in a reduction ingrade by the same percentage that the word count is exceeded.You must not include your name in your submission – Arden University operatesanonymous marking, which means that markers should not be aware of the identity ofthe student. However, please do not forget to include your STU number.Page 3 of 7Assignment TaskChoose an organisation with which you are familiar, either the one where you currentlywork, a previous employer or one for which you have access to the requiredinformation. You should use this organisation (and the industry in which it operates) asyour example when one is required.Task One:Business organisations can be classified according to many types of criteria.Provide an introduction an organisation with which you are familiar, identifying the legalstructure (public company, private company, voluntary, charity, public sector, etc.)along with an outline of the operations / purpose of your organisation and its mainobjectives.Identify and explain the market structure under which the organisation operates, including adiscussion of how the market structure affects the behaviour of the organisation in looking toachieve competitive advantage.(20 marks)(600 words)(LO2)Task Two:Define the following terms: ‘stakeholder’; ‘shareholder’ and ‘stakeholder analysis’.Using a named real company of your choice, demonstrate how you would apply thestakeholder analysis process to identify the company’s stakeholder groups andevaluate their needs and influence.(20 marks)(600 words)(LOs 3 & 5)Task Three:This Task requires you to research the organisation highlighted and then undertake abusiness environment analysis using appropriate business analysis tools/frameworks toidentify critical issues facing the organisation both in the domestic and international marketenvironments.Page 4 of 7a) Discuss three reasons why it is imperative for your selected organisation to analyse thebusiness environment it faces. Using the PESTEL framework, identify and explain at leastfive (5) important macro environmental influences currently affecting your chosenorganisation.b) Explain the importance of Porter’s Five (5)-Forces model. Using the Five-Forces model,examine the current behaviour of the selected organisation and explain what you believe tobe the five (5) most critical influences arising from the competitive market environments, bothnationally and internationally.HSBC: https://www.hsbc.com/investor-relations/group-results-and-reporting/annual-report(35 marks)(1050 words)(LOs 4 & 5)Task Four:Referring to the Key Performance Indicators in the annual report of the organisation inTask 3, evaluate the development of the business with reference to short-term andlong-term performance. In your own assessment, do you believe current growthreporting practice is balanced in terms financial and non-financial measures ofperformance? Justify your answer and provide recommendations for improvement.(25 marks)(750 words)(LO1)Page 5 of 7Formative FeedbackYou have the opportunity to submit a draft plan to receive formative feedback.The feedback is designed to help you develop areas of your work and it helps youdevelop your skills as an independent learner.Your plan must be submitted to your tutor at least two weeks before the submissiondate. This is to allow time for you to reflect on the feedback and draft your finalsubmission. Formative feedback will not be given to work submitted after the abovedate.Guidelines:You MUST underpin your analysis and evaluation of the key issues with appropriateand wide ranging academic research and ensure this is referenced using the AUHarvard system. The My Study Skills Area contains the following useful resources:Guide to Harvard Referencinghttp://moodle.bl.rdi.co.uk/guides/HarvardRef/AU_Harvard_Quick_Ref_Guide.pdfGuide to Harvard Citationhttp://moodle.bl.rdi.co.uk/guides/HarvardRef/AU_Guide_to_Harvard_Citation.pdfYou must use the AU Harvard Referencing method in your assignment.Additional notes:Students are required to indicate the exact word count on the title page of theassessment.The word count excludes the title page, tables, figures, diagrams, footnotes,reference list and appendices. Where assessment questions have been reprintedfrom the assessment brief these will also be excluded from the word count. ALL otherprinted words ARE included in the word count. See ‘Word Count Policy’ on thehomepage of this module for more information.Assignments submitted late will not be accepted and will be marked as a 0% fail.Your assessment should be submitted as a single Word (MS Word) or PDF file. Formore information please see the “Guide to Submitting an Assignment” documentavailable on the module page on iLearn.You must ensure that the submitted assignment is all your own work and that allsources used are correctly attributed. Penalties apply to assignments which showevidence of academic unfair practice. (See the Student Handbook which is on thehomepage of your module and also in the Induction Area).Page 6 of 7Assessment Criteria (Learning objectives covered – all) Level 4 is the first stage on the student journey into undergraduate study. At Level 4 students will be developing their knowledge and understanding of thediscipline and will be expected to demonstrate some of those skills and competences. Student are expected to express their ideas clearly and to structure anddevelop academic arguments in their work. Students will begin to apply the theory which underpins the subject and will start to explore how this relates to otherareas of their learning and any ethical considerations as appropriate. Students will begin to develop self-awareness of their own academic and professionaldevelopment.GradeMarkBandsGeneric Assessment CriteriaFirst(1)80%+Outstanding performance which demonstrates the ability to analyse the subject area and to confidently apply theory whilst showingawareness of any relevant ethical considerations.The work shows an excellent level of competence and confidence in managing appropriate sources and materials, initiative and excellentacademic writing skills and professional skills (where appropriate). The work shows originality of thought.70-79%Excellent performance which demonstrates the ability to analyse the subject and apply theory whilst showing some awareness of anyrelevant ethical considerations.The work shows a high level of competence in managing sources and materials, initiative and very good academic writing skills andprofessional skills (where appropriate). The work shows originality of thought.Uppersecond(2:1)60-69%Very good performance which demonstrates the ability to analyse the subject and apply some theory.The work shows a good level of competence in managing sources and materials and some initiative. Academic writing skills are good andexpression remains accurate overall. Good professional skills (where appropriate). The work shows some original thought.Lowersecond(2:2)50-59%A satisfactory to good performance which begins to analyse the subject and apply some underpinning theory.The work shows a sound level of competence in managing basic sources and materials. Academic writing skills are satisfactory and Page 7 of 7 expression remains accurate overall although the piece may lack structure. Satisfactory professional skills (where appropriate). The worklacks some original thought.Third(3)40-49%Basic level of performance in which there are some omissions in understanding the subject, its underpinning theory and ethicalconsiderations.The work shows a basic use of sources and materials. Academic writing skills are limited and there are some errors in expression and thework may lack structure overall. There are some difficulties in developing professional skills (where appropriate). The work lacks originalthought and is largely imitative.Marginalfail30-39%Limited performance in which there are omissions in understanding the subject, its underpinning theory and ethical considerations.The work shows a limited use of sources and materials. Academic writing skills are weak and there are errors in expression and the workmay lack structure overall. There are difficulties in developing professional skills (where appropriate). The work lacks original thought andis largely imitative.29%andbelowA poor performance in which there are substantial gaps in knowledge and understanding, underpinning theory and ethical considerations.The work shows little evidence in the use of appropriate sources and materials. Academic writing skills are very weak and there arenumerous errors in expression. The work lacks structure overall. Professional skills (where appropriate) are not developed. The work isimitative.
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