Assignment Guidance for Creativity | My Assignment Tutor

Exemplar Assignments andAssignment Guidance for Creativity,Enterprise and Innovation ModuleModule Coordinator: Michael Bedward, [email protected] (Graded) Assessment:2100% courseworkThe individual production of a ‘Business Model Canvas’PowerPoint Presentation (50%).An accompanying individual ‘Business Model Canvas’report (50%) of a maximum of 2000 words.Business Model Canvas Key PartnersKey ActivitiesValue PropositionsDouble click onthe post-it to edit.Recolour it usingthe picture formattools.CustomerRelationshipsCustomer SegmentsKey ResourcesChannelsCost StructureRevenue Streams Social & Environmental CostSocial & EnvironmentalBenefit Sub-component 1: An Individual Business ModelCanvas PowerPoint Presentation (50%) based onone of the following companies:- Enterprise name:What the enterprise does:Bloom & WildProvides flower delivery through the letterboxGoustoProvides innovative recipe boxes with pre-portioned ingredients packagedand delivered to the door each weekKanoCreates computers and coding kits for all agesMy UNiDAYSConnects brands and services to a verified audience of students around theworldTails.comAn online pet nutrition service that makes and delivers tailor made food foran individual dog’s unique diet and nutritional needsThreads StylingA company reinventing luxury goods commerce for the SnapchatgenerationSpitfire AudioProvides virtual instruments to composers and producers to produce andearn royalties on quality musical samplesSwoon EditionsAn online furniture brand that works directly with suppliers to provide betterquality products at a better price than traditional retailers Summative (Graded) Assessment:5An Individual Business Model Canvas PowerPointPresentation which will include graphical illustration/sand bullet point explanations and in text citations of:-• The “Value Proposition” of the enterprise …• The “Key Activities” …• The “Customer Segments” …• The “Customer Relationships” …• The “Cost Structure”…The Business Model Canvas PowerPoint Presentation should be a maximumof 10 slides (+ Cover slide & Reference slide =Total of 12 slides). N.B. Thispresentation is not to be delivered via MS Teams synchronously (in real time) Itshould be prepared as astandalone presentation, that could be delivered by anyone.MARKING RUBRICS FORPOWERPOINT PRESENTATIONBusiness Model Canvas PowerPoint PresentationMarking rubrics To meet the intended learning outcomes of the Creativity, Enterprise and Innovation module, students are required to produce a Business Model Canvas PowerPoint presentation based on a specificenterprise (50%) The Business Model Canvas PowerPoint Presentation should be a maximum of 10 slides and include graphical illustration/s and bullet point explanations and references.Criteria39% or lessFail40%-49%Fail50%-59%Pass60%-69%Merit70% and aboveDistinctionGraphical illustration of the“Value Proposition” & bulletpoint explanation of whatcustomer problem or need theenterprise satisfies withrelevant references.(10 marks)No visuals used to illustrate the“Value Proposition”.No bullet point explanation ofwhat customer problem or needthe enterprise satisfies. No useof references.Visuals are irrelevant, difficult tounderstand. Bullet pointexplanation of what customerproblem or need the enterprisesatisfies is not clear. No use ofreferences.Visuals are clear and relevant tothe “Value Proposition”.Bullet point explanation of whatcustomer problem or need theenterprise satisfies is clear andsupported by references.Visuals are clear, well –designed andrelevant to the “Value Proposition”.Bullet point explanation of whatcustomer problem or need theenterprise satisfies is very clear andsupported by references.Excellent visuals, creative andrelevant to the “Value Proposition”.Bullet point explanation of whatcustomer problem or need theenterprise satisfies is supported byevidence, with appropriate use offacts, examples, statistics andreferences.Graphical illustration of the“Key Activities” andexplanation of how “KeyActivities” could be impactedby advances in technology andor COVID-19 with relevantreferences.(10 marks)No visuals used to illustrate the“Key Activities”No bullet point explanation ofhow “Key Activities” could beimpacted by advances intechnology and or COVID-19.No use of references.Visuals are irrelevant, difficult tounderstand. Bullet pointexplanation of how “KeyActivities” could be impacted byadvances in technology and orCOVID-19 is not clear. No use ofreferences.Visuals are clear and relevant tothe “Key Activities”. Bullet pointexplanation of how “KeyActivities” could be impacted byadvances in technology and orCOVID-19 is clear and supportedby references.Visuals are clear, well –designed andrelevant to the “Key Activities”. Bulletpoint explanation of how “KeyActivities” could be impacted byadvances and or COVID-19 intechnology is very clear andsupported by references.Excellent visuals, creative andrelevant to the “Key Activities”. Bulletpoint explanation of how “KeyActivities” could be impacted byadvances in technology and orCOVID-19 is supported by evidence,with appropriate use of facts,examples, statistics and references.Graphical Illustration of the“Customer Segments” andexplain what conclusion youcan make from the “CustomerSegments” with relevantreferences.(10 marks)No visuals used to illustrate the“Customer Segments”.No bullet point explanation ofwhat conclusion can be madefrom the “Customer Segments”.No use of references.Visuals are irrelevant, difficult tounderstand. Bullet pointexplanation of what whatconclusion can be made from the“Customer Segments is not clear.No use of references.Visuals are clear and relevant tothe “Customer Segments”.Bullet point explanation of whatconclusion can be made from the“Customer Segments is clearand supported by references.Visuals are clear, well –designed andrelevant to the “CustomerSegments”.Bullet point explanation of whatconclusion can be made from the“Customer Segments is very clearand supported by references.Excellent visuals, creative andrelevant to the “CustomerSegments”. Bullet point explanationof what conclusion can be madefrom the “Customer Segments issupported by evidence, withappropriate use of facts, examples,statistics and references.Graphical illustration of the“Customer Relationships” andexplanation of how you wouldimprove “CustomerRelationships” and how theenterprise would benefit?Relevant references included.(10 marks)No visuals used to illustrate the“Customer Relationships””.No bullet point explanation ofhow you would improve“Customer Relationships” andhow the enterprise wouldbenefit. No use of references.Visuals are irrelevant, difficult tounderstand. Bullet pointexplanation of how you wouldimprove “Customer Relationships”and how the enterprise wouldbenefit. No use of references.Visuals are clear and relevant tothe “Customer Relationships”.Bullet point explanation of howyou would improve “CustomerRelationships” and how theenterprise would benefit.Supported by the use ofreferences.Visuals are clear, well –designed andrelevant to the “CustomerRelationships”Bullet point explanation of how youwould improve “CustomerRelationships” and how theenterprise would benefit is clear andsupported by references.Excellent visuals, creative andrelevant to the “CustomerRelationships”. Bullet pointexplanation of how you wouldimprove “Customer Relationships”and how the enterprise would benefitis supported by evidence, withappropriate use of facts, examples,statistics and references.Graphical illustration of the“Cost Structure”/ othernumerical data associated withthe enterprise and explanationof the most expensive aspectof the enterprise?Relevant references included.(10 marks)No visuals used to illustrate the“Cost Structure”/ other numericaldata associated with theenterprise.No bullet point explanation of themost expensive aspect of theenterprise. No use of references.Visuals are irrelevant, difficult tounderstand. Bullet pointexplanation of the mostexpensive aspect of theenterprise is not clear. No use ofreferences.Visuals created from numericaldata (e.g. pie chart, graph) areclear and relevant to the “CostStructure”/ other numerical dataassociated with the enterprise.Bullet point explanation of themost expensive aspect of theenterprise is clear and supportedby references.Visuals created from numerical data(e.g. pie chart, graph) are clear, well–designed and relevant to the “CostStructure”/ other numerical dataassociated with the enterprise.Bullet point explanation of the mostexpensive aspect of the enterprise isclear and supported by references.Excellent visuals created fromnumerical data (e.g. infographic),highly creative and relevant to the““Cost Structure”/ other numericaldata associated with the enterprise.Bullet point explanation of the mostexpensive aspect of the enterprise issupported by evidence, withappropriate use of facts, examples,statistics and references. VALUE PROPOSITION Try to have a strong graphical /visual element to your presentationslidesPresentation of other numerical dataassociated with the enterpriseCOST STRUCTURE/OTHERNUMERICAL DATAASSOCIATED WITH THEENTERPRISE Presentation of other numerical data associated with theenterpriseINDIVIDUAL BUSINESSMODEL CANVAS REPORTSummative (Graded) Assignment:16Sub-component 2: An accompanying individual Business ModelCanvas report of a maximum of 2000 words (50%):-• Your self-audit on what specific digital and data skills (DigitalCompetence) you currently have, what skills you havedeveloped during this module and what skills you need todevelop to be an effective manage of the enterprise.• As part of your self-audit, you must complete the “Online TestingTool that Maps your Digital Competencies” at the start of themodule and at the end of the module( https://digital-competence.eu/ ).• Your action plan for the development of your data and digitalskills (Digital Competence), so that you can be an effectiveenterprise manager.Digital Competence:Digital competence is a combination of knowledge,skills and attitudes with regards to the use oftechnology to perform tasks, solve problems,communicate, manage information, collaborate, aswell as to create and share content effectively,appropriately, securely, critically, creatively,independently and ethically.( https://digital-competence.eu/ ).Your action plan for the development of yourdigital competency (data & digital skills):• S-Be Specific about what you want to achieve, donot be ambiguous, communicate clearly.• M- Ensure your result is Measurable. How can youmeasure progress and know if you’ve successfullymet your goal.• A – Achievable. Do you have the skills required toachieve your goal?• R- Check that its Realistic/Relevant, it must bepossible taking account of time,( in this case 10weeks) ability and finances.• T-Make sure it is Time restricted. Set yourself anachievable time frame ( within a 10 week period),set deadlines and milestones to check your progress. ActionSpecificMeasurableAppropriateRealisticTimeStatus1.2.3.4.5.6.7.8 Your action plan for the development of yourdigital competency:MARKING RUBRICS FOR BMCREPORTBusiness Model Canvas report marking rubrics To meet the intended learning outcomes of the Creativity, Enterprise and Innovation module, students are required to write a report on aspecific enterprise which includes references. The written report should be 2000 words maximum. (50%)Criteria39% or lessFail40%-49%Fail50%-59%Pass60%-69%Merit70% and aboveDistinctionDigital & Data Skills, self -audit andgaps identified and explanation ofhow these skills could be used as aneffective enterprise manager.Relevant references included.(10 marks)No evidence of an audit of digital anddata skills and skills gaps not identified.No consideration of how skills could beused as an effective enterprisemanager.Limited evidence of an audit ofdigital and data skills and some skillsgaps identified. Limitedconsideration of how skills could beused as an effective enterprisemanager.A range of evidence of an audit ofexisting digital and data skills andidentification of skills gaps. Goodconsideration of how skills could beused as an effective enterprisemanager.A wide range of evidence of an audit ofexisting digital and data skills. Skillsgaps identified, supported by someevidence of activity. Very goodconsideration of how skills could beused as an effective enterprisemanager.Extensive and personally based synthesis andevaluation of existing digital and data skills.Skills gaps clearly identified, and supported byextensive evidence of activity. Excellentconsideration of how skills could be used as aneffective enterprise manager.Action plan for the furtherdevelopment of data and digitalskills to support effective enterprisemanagement.Relevant references included.(10 marks)No Action Plan for the furtherdevelopment of data and digital skills tosupport effective enterprisemanagement.Action Plan lacks detail and does notseem to be sufficientlycomprehensive or realistic to enablethe student to further develop dataand digital skills to support effectiveenterprise management.Fairly detailed action plan whichoutlines the steps which the studentplans to to further develop data anddigital skills to support effectiveenterprise management.Detailed and thoughtful action planwhich outlines the steps which thestudent plans to take to further developdata and digital skills to supporteffective enterprise management. Theplan is specific, realistic andcomprehensive.Detailed and thoughtful plan which outlines thesteps which the student plans to take to furtherdevelop data and digital skills to supporteffective enterprise management. The actionplan is specific, realistic and comprehensive. Itidentifies potential barriers and include creativeideas for reaching the goals.Advances in technology (e.g. BigData, IOT, Automation etc.) appliedto a specific enterprise & howadvances in technology couldsupport effective enterprisemanagement.Relevant references included.(10 marks)No evidence of understanding of thekey issues surrounding advances intechnology and how they could beapplied to a specific enterprise &support effective management.No references included.Limited evidence of understanding ofthe key issues surroundingadvances in technology and howthey could be applied to a specificenterprise & support effectivemanagement. Limited referencing.Good evidence of an examination ofthe key issues surrounding advancesin technology and how they could beapplied to a specific enterprise &support effective management.References to some key theories andconcepts and or practitionerliterature/publications.Accurate interpretation and evaluationof the key issues surrounding advancesin technology and how they could beapplied to a specific enterprise &support effective management. Manyreferences to key theories andconcepts and or practitionerliterature/publications.Accurate and detailed evaluation of the keyissues surrounding advances in technologyand how they could be applied to a specificenterprise & support effective management.Well-articulated purposeful analysis supportedby extensive evidence and a wide range ofcitations from academic as well as practitionerliterature/publications.Innovation (e.g. product, service,marketing, business model) tobenefit a specific enterprise & itscustomers. Relevant referencesincluded.(10 marks)No evidence of understanding of howinnovation could benefit a specificenterprise & customers. No referencesincludedLimited evidence of anunderstanding of how innovationcould benefit a specific enterprise &customers. Limited referencing.Good evidence of an examination ofhow innovation could benefit a specificenterprise & customers. References tosome key theories and concepts and orpractitioner literature/publicationsAccurate interpretation and evaluationof how innovation could benefit aspecific enterprise & customers. Manyreferences to key theories andconcepts and or practitionerliterature/publicationsAccurate and detailed evaluation of howinnovation could benefit a specific enterprise &customers. Well-articulated purposeful analysissupported by extensive evidence and a widerange of citations from academic as well aspractitioner literature/publicationsManaging the risks associated withinnovation in a specific enterprise.Relevant references included.(10 marks)No evidence of an understanding ofhow the risks associated withinnovation within a specific enterprisecould be managed. No referencesincluded.Limited evidence of an examinationof how the risks associated withinnovation within a specificenterprise could be managed.Limited referencing.Good evidence of an examination ofhow the risks associated withinnovation within a specific enterprisecould be managed References tosome key theories and concepts and orpractitioner literature/publications.Accurate interpretation and evaluationof how the risks associated withinnovation within a specific enterprisecould be managed. Many references tokey theories and concepts and orpractitioner literature/publication.Accurate and detailed evaluation of how therisks associated with innovation within aspecific enterprise could be managed .Wellarticulated purposeful analysis supported byextensive evidence and a wide range of riskmanagement citations. Thank you for your attention andparticipationMichael Bedward, MBAModule Coordinator: Creativity, Enterprise & InnovationEmail: [email protected]

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

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