Company Customer Relations Management | My Assignment Tutor

Contents page Section 1………………………………………………………………………………………………………….1 Note: The following template is a SUGGESTED outline for students to follow. Though we would like to see them address each section they can and perhaps should deviate from the subheadings as each example will be different. Introduction (300 words approx.) What is to come in this report, which organisation it will focus on (and why) and what are the key areas of discussion. As with all sections in the report include academic references, references to industry reports, credible websites and high quality news sources. Section 1: Company background (800 words approx.)                   Company’s origin                   Company Structure                   Organisational behaviour                   Product description                   Market position – competitive advantage and/or USP                         Target market Section 2: Company Customer Relations Management (1000-1200 words) Note: If you cannot find information on the CRM system easily then try signing up to their marketing/newsletters, studying their ‘cookies’ policy and looking closely at their marketing approaches across the various channels.       How would you classify the approach to CRM?      How does the company achieve their goals through data management?       Data mining? Storage?       AI – machine learning etc…       Security of data Section 3: Information systems evaluation (1000 words approx.) Note: Here we are testing your ability to critically evaluate and not just describe what is happening How has the company harness information systems to boost performance? What might happen if they didn’t take this approach? Examples from this company and other in order to discuss alternative approaches. How can the strategy be described and how is it operationalised? Section 4: Ethical, social and political issues (900 words approx.) Note: This section is more sociological so take a step back and think about the social/ethical impact of this product and the information systems used on human behaviour, the environment, culture, communities, businesses etc… Issues are raised by information systems. Issues relating to your company and products associated? Questions around security and big data? Impact of consumerism on human behavioural patterns? Conclusion (350 words approx.) Note: Finish with quality, remember this is the last section we read before deciding your mark. Summary of what you have found. Summary of key areas of discussion around information systems Areas of future concern/research References LJMU HARVARD STYLE Guide: https://www.ljmu.ac.uk/~/media/library/library-skills/harvardreferencingfullguide.pdf?la=en

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