Market Entry Barriers | My Assignment Tutor

Page 1 Kaplan Business School Assessment OutlineAssessment 2 Information Subject Code:MBA603Subject Name:New Venture Capital RaisingAssessment Title:Market Entry BarriersAssessment Type:Slide Deck with TranscriptNumber of Slides:15-20Slides(+/-10%)Weighting:25 %Total Marks:100Submission:Via MyKBSDue Date:Week 7 – Tuesday 23:55pm AEDT Your TaskTo identify the market opportunity for an existing business and analyse the barriers associated withentering particular markets and the ways in which these can be overcome.Assessment DescriptionLearning Outcome 2: Analyse the barriers associated with entering a market and the ways in which thesecan be overcome.Assessment InstructionsUsing your own business / business idea or another start-up / early stage company, identify threemarkets to enter. These markets can include entering into a new industry; for example, yourtechnology that was developed for the tourism industry that can be used for the sport industry. Youcan also consider entering into a new state or country as well as a new demographic.You are required to create a slide deck based on the Slide Deck Template (downloadable from theAssessment portal) between 15-20 slides following the guidelines below. You then must write atranscript to support these slides in the notes section of the Slide Deck. Submit the Slide Deck with thenotes through TurnItIn. (Make sure you print/save the powerpoint with the notes pages).Here are some basic guidelines for the submission:• Introduction: Give a brief background of what the slide deck is about as well as a backgroundabout the business.• Market Opportunity Analysiso For each opportunity, share the market research to justify why you have considered enteringthe new market• Market Opportunity Barrierso Highlight the key barriers for each of the opportunities that you may face when entering thatmarket.• How to Overcome the Barrierso For each of the new market opportunities, identify 2-3 strategies that you could use toovercome the barriers of entering the particular market.• Conclusion / Summary• References (A minimum of ten (10) professional / academic references are to be used.)Page 2 Kaplan Business School Assessment OutlineImportant Study InformationAcademic Integrity PolicyKBS values academic integrity. All students must understand the meaning and consequencesof cheating, plagiarism and other academic offences under the Academic Integrity and ConductPolicy.What is academic integrity and misconduct?What are the penalties for academic misconduct?What are the late penalties?How can I appeal my grade?Click here for answers to these questions:http://www.kbs.edu.au/current-students/student-policies/.Word Limits for Written AssessmentsSubmissions that exceed the word limit by more than 10% will cease to be marked from the pointat which that limit is exceeded.Study AssistanceStudents may seek study assistance from their local Academic Learning Advisor or refer to theresources on the MyKBS Academic Success Centre page. Click here for this information.Page 3 Kaplan Business School Assessment OutlineAssessment Marking Guide CriteriaF (Fail) 0%-49%P (Pass) 50%-64%CR (Credit) 65%-74%D (Distinction)75% – 84%HD (High Distinction)85%-100%TotalMarksAssessment Content [OUT OF 80 MARKS]IntroductionIntroduction was notincluded.Introduction was vague.Introduction covered basicbackground and overview.Thorough introduction withclear background andoverview.Excellent introduction withclear and thorough overview.10Market #1 Opportunity /Barriers / StrategiesNo identification ofopportunity, barriers, andstrategies.Vague identification ofopportunity, barriers, andstrategies. Some strategiesunrealistic.Clearly identified theopportunity, barriers, andstrategies. More depthneeded.Thoroughly identified theopportunity, barriers, withclear and relevant strategies.Excellent identification ofopportunity, barriers, andstrategies. Very thoroughanalysis with justifications.20Market #2 Opportunity /Barriers / StrategiesNo identification ofopportunity, barriers, andstrategies.Vague identification ofopportunity, barriers, andstrategies. Some strategiesunrealistic.Clearly identified theopportunity, barriers, andstrategies. More depthneeded.Thoroughly identified theopportunity, barriers, withclear and relevant strategies.Excellent identification ofopportunity, barriers, andstrategies. Very thoroughanalysis with justifications.20Market #3 Opportunity /Barriers / StrategiesNo identification ofopportunity, barriers, andstrategies.Vague identification ofopportunity, barriers, andstrategies. Some strategiesunrealistic.Clearly identified theopportunity, barriers, andstrategies. More depthneeded.Thoroughly identified theopportunity, barriers, withclear and relevant strategies.Excellent identification ofopportunity, barriers, andstrategies. Very thoroughanalysis with justifications.20Conclusion /RecommendationsConclusion /Recommendations were notincluded.Conclusion /Recommendations werevague.Conclusion /Recommendations werecovered sufficiently.Strong Conclusion /Recommendations.Excellent Conclusion /Recommendations.10Structure Format and Presentation [OUT OF 20 MARKS]Answer clearly andlogically presentedWriting style is unclear; lackslogical flow and structureWriting style lacks someclarity; some flaws in logicalflow and structureWriting style is mostly clear;Generally logical flow andstructureAnswer presented mostlyclear and logicalAnswer presented very clearand logical.4Appropriate theory andresearch used to answerquestion posedInappropriate and outdatedtheory and research used.Adequate theory andresearch used; Someresearch dated. Metminimum standards.Sound theory and researchused. Current. Could havehad more in-depth research.Relevant in-depth theory andresearch used; current andthorough.Excellent and current theoryand research used; Depth ofresearch exceededexpectations4Correct academic writingstyle used, includingcorrect spelling, grammarand punctuationNon-academic writing style,lacks clarity and has no flow.No structure. Many spellingand grammatical errors.Writing style is nonacademic; minor flow andstructure issues. Spelling/grammatical errors.Academic writing style isclear; good flow, somestructure issues. Somespelling or grammaticalerrors.Clear academic writing stylewith very good flow andstructure. Minor spelling orgrammatical errors.Academic writing style isvery clear with excellent flowand structure. No spelling orgrammatical errors.4Format of answerconsistent with questionrequirements and KBSguidelinesFormat of answer does notfollow KBS guidelines of thequestion requirementsFormat of answer adequatelymeets questionrequirements; KBSguidelines inconsistentFormat of answer meetsquestion requirements andKBS guidelines; some errorsFormat of answer consistentwith question requirements &KBS guidelines; a couple oferrorsFormat of answer exceedsquestion requirements andKBS guidelines; no errors4In-text referencing andreference list followsHarvard style andconsistent with KBSguidelinesNone or very few sourcesare acknowledged. Does notfollow Harvard style nor KBSguidelines.Acknowledged few sourcesin text and reference list.Few citations andreferences follow Harvardstyle.Acknowledged somesources in text and referencelist. Inconsistent use ofHarvard style.Acknowledged most sourcesin text and reference list.Most citations andreferences follow Harvardstyle.Acknowledged all sources intext and reference list. Allcitations and referencesfollow Harvard style.4100

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