Change management plan, and Role-play | My Assignment Tutor

ANIT Australia Pty Ltd t/a Albright Institute of Business and Language | RTO: 45041 | CRICOS: 03553J |P.11300 189 154 | Level 2, 341-345 Queen Street, Melbourne VIC 3000 | www.albrightinstitute.edu.au | v 1.0TASK 2 – Change management plan, andRole-play Task summaryThere are four parts to this assessment:▪ Part A – You are required to review the case study provided below then conduct andanalyse research on change management.▪ Part B – You are required to develop a change management plan.– You are required to submit your change management plan to yourassessor.▪ Part C – You are required to participate in a change management meeting (Roleplay) with the CEO of Sampson Media (their assessor) seeking feedback andapproval for your plan. Resources and equipment required to complete this tasko Computer and Microsoft Office (Word),o Access to textbooks and other learning materialso Access to the internet for research and to access web sites for legislation andregulationso Space to conduct a meetingo Role-play participants (assessor and students)o Recruitment, Selection and Induction Policy and Procedure (provided by yourassessor)o Sampson Media Magazine Printing, Circulation and Distribution Policy andProcedure (provided by your assessor)o Termination Policy and Procedure for Sampson (provided by your assessor). When and where should the task be completed?o This task may be done in your own time as homework or you may be given time todo this task in class (where applicable).o Your assessor will provide you with the due date for this assessment. What needs to be submitted?o Part A – You are not required to hand in anything for this part for the assessmento Part B – You are not required to hand in anything for this part for the assessmentYou are required to email to your assessor with version 1 of the ChangeManagement Plano Part C – You are required to email to your assessor with the updated ChangeManagement Plano Role-play notesANIT Australia Pty Ltd t/a Albright Institute of Business and Language | RTO: 45041 | CRICOS: 03553J |P.11300 189 154 | Level 2, 341-345 Queen Street, Melbourne VIC 3000 | www.albrightinstitute.edu.au | v 1.0 Instructions:o You will participate in a role-play (see template at the end of this task).o Please use the “Template for a Report” (provided by your trainer) to complete theproject assessment.o Your assessor will advise as to whether you must email them your completedassessment, submit the file on a USB drive or hand in a hard copy.Read the following case study / scenario and complete activities that follow. Case study / ScenarioSamson Media is a publisher of several upmarket fashion magazines. It has strong links witha number of high profile fashion houses whose products are featured in the magazinesand also provide a significant source of advertising revenue. Readers of the magazines arepredominantly 35 – 54-year-old women.Readership has fallen over the last two years. This is due in the most part to due tocompetition from a range of other fashion magazines and consumers switching to digitalmedia. Due to the decline in readership, profits have fallen by 20% and there has alsobeen a fall in the share price.As a consequence, a new CEO, Amir Johnson, has been appointed. Amir was the formerMarketing Director for a well-known successful media business that included a nationalnewspaper, magazines and a subscription television channel. The success of this businesswas based on targeting lower income groups and its publications are focused mainly onsport and celebrity gossip. They were also successful because they were able to undercutits competitors with low prices, enabled by a ruthless approach to achieving high levels ofefficiency.Amir and his team of Managers have developed a Strategic Plan that includes thefollowing objectives.▪ Increase return on capital to 8% within 2 years▪ Enact a transformational change of the company that will convert all magazines to adigital format only.▪ Achieve cost efficiencies through reducing running costs▪ Relocate to a smaller office.It is intended that the new digital magazines will have the following features:▪ Focus on health and beauty, fashion and celebrity gossip.▪ Some free content but full access available only on a subscription basis.▪ Additional features available to subscribers such as video clips, podcasts anddiscussionRunning costs are as follows. All staff are full-time permanent staff and their total salarycosts per annum is $3,370,000.00. The cost of running the printing and distribution site, plusstaff costs is currently approximately $1,500,000 per annum. The current office rent is$500,000 per annum.As the General Manager, you have been asked to lead the development andimplementation of the change management plan with the first step being to consult withan organisational change expert to discuss issues and strategies for change managementfor the company.It is anticipated that while there will be some cost savings in making the change, there willalso be costs involved including: ANIT Australia Pty Ltd t/a Albright Institute of Business and Language | RTO: 45041 | CRICOS: 03553J |P.11300 189 154 | Level 2, 341-345 Queen Street, Melbourne VIC 3000 | www.albrightinstitute.edu.au | v 1.0 ▪ Redundancies – anticipated cost is $300,000▪ Upskilling staff – $100,000▪ Consulting with experts – $100,000▪ Communication throughout change with key stakeholders – $100,000▪ Office relocation – $50,000 – $80,000.1. Review scenario and conduct research and analysis1. Using your research and analysis develop a Change Management Plan for SamsonMedia. Complete the following activities:PART A: RESEARCH AND ANALYSISINSTRUCTIONS:a) Review the information in the scenario provided above and analyse the company’sstrategic objectives and identify the change needs. Make notes on your analysis foruse in your plan as outlined below.b) Review existing polices/practices at Samson Media against strategic objectives andthe need for change and make notes identifying changes needed to use in yourreport. Identify if the change required due to performance gaps, businessopportunities or threats, or management decisions.c) Conduct research on change management – the issues and practices includingbarriers that can impact on change and best practice change managementstrategies. Also research trends in magazine publishing/on-line magazine readershipand analyse the impact the impact on Samson Media’s organizational objectives asper the scenario information.d) Consider major operational change requirements and recommended order ofpriority.e) You will need to identify your sources of information to show that you have identifiedexpert guidance on change management so make notes on all the sources ofinformation you identify and use.PART B: DEVELOP A CHANGE MANAGEMENT PLANINSTRUCTIONS:The Change Management Plan must address:f) An overview of the change management processg) An overview of the current situation facing Samson Media including:– Identification of the need for change and an analysis of the situation that hasbought about the change (performance gaps, business opportunities or threats,or management decisions)– A review of existing polices/practices at Samson Media against strategicobjectives to identify change requirements.ANIT Australia Pty Ltd t/a Albright Institute of Business and Language | RTO: 45041 | CRICOS: 03553J |P.11300 189 154 | Level 2, 341-345 Queen Street, Melbourne VIC 3000 | www.albrightinstitute.edu.au | v 1.0– An analysis of the external environment relevant to Samson Media and itsobjectives, including events/trends that impact on strategic objectives, includingtrends in magazine publishing, as well as trends in on-line magazine readership.Your analysis should reflect a PESTLE analysis approach, reviewing political,economic, social, technology, legal and environmental factors.h) A list of the potential barriers to the proposed changes and possible strategies toovercome or address them.i) A detailed explanation of how an organisation can check their readiness for change.This should include examination of how organisational behaviour can impactchange.j) Strategies for embedding change into an organisationk) Prioritisation of the recommended changes including your reasoning. l) Your project plan will only address your first priority change. You maypresume detail that is not included in the case study. m) The particulars of the change. Ensure the following information is contained in yourplan:▪ The name of the change/project▪ The stakeholder▪ Revision History▪ Stakeholder approval/endorsement▪ Type of change – policy/process/people/system▪ Resource requirements▪ A Risk Assessment that includes your particular barriers to change. In identifyingrisks and barriers to change you must demonstrate high level problem solving skillsand innovative approaches to risk mitigation▪ Cost benefit analysis for your change▪ Implementation strategies that includes:– The Action plan that details the activities, responsibility, resources andtimeframe.– The Communication plan that includes strategies to inform stakeholders of thechange. Ensure the strategies you develop are designed to promote thebenefits of change to staff and to reduce the likelihood of a negativeresponse/adverse outcomes.– The Training plan that identifies the training strategy, what training is required,who requires the training, the expected outcome, who will deliver the training,an estimation of the training cost.▪ Proposed reporting protocols. What will you report, when and to whom?▪ A bibliography that identifies your sources of information. You need to identifyyour sources of information to show that you have identified expert guidance onchange management.1. Submit your Change Management Plan to your assessor via email (as the CEO of SamsonMedia). Your email must include a brief overview of the purpose of the email andindicate that you are seeking feedback and approval.Upon review of your plan your assessor will email you the date and time of the meeting todiscuss the plan and to provide input and possible approval.ANIT Australia Pty Ltd t/a Albright Institute of Business and Language | RTO: 45041 | CRICOS: 03553J |P.11300 189 154 | Level 2, 341-345 Queen Street, Melbourne VIC 3000 | www.albrightinstitute.edu.au | v 1.0PART C: PARTICIPATE IN CHANGE MANAGEMENT PLAN MEETINGINSTRUCTIONS:1. Participate in a change management plan meeting. Your assessor will play the role of theCEO and change expert.▪ The purpose of this role play meeting is to review your research and your ChangeManagement Plan and to seek feedback and approval for the next phase – theimplementation of the plan. You must obtain this input and approval before youcommence Assessment Task 3.▪ Your assessor will ask you to explain the purpose and importance of a number of thecomponents of your change management plan▪ During the meeting, you will be assessed on your effective oral communication andinteraction skills.▪ Your assessor will provide you with feedback, which you must use in the ChangeManagement Plan and the Communication and Education plan.2. Following the meeting, update your Change Management Plan ensuring that youcomplete the revision history and submit your updated plan via email to your assessor(the CEO). Your assessor will provide final approval of your plan. What do I need to hand in for this task?Have I completed this?Part A – You are not required to hand in anythingfor this part for the assessmentN/APart B – Version 1 of Change Management PlanPart C – Updated Change Management PlanRole-play notes

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