Consumer Behaviour | My Assignment Tutor

MKG210 Consumer Behaviour: Assessment Item 2 Name:_____________________ Student No.:____________________ Tutor:___________________ Tutorial Time:______________ Topic:______________ CriteriaHigh Distinction (85% +)Distinction (75% – 84%)Credit (65% – 74%)Pass (50% – 64%)Fail (49% or less)MarkAccurate identification of topic and target market for report.A very clear and comprehensive up-to-date overview of topic. Identified key reasons for the topic’s relevance using a wide range of industry and academic sources. Target market is very clearly identified and justified.A clear overview of topic. Identified key reasons for the topics relevance using some industry and academic sources. Target market clearly identified and justified.Made an attempt to provide a clear overview of topic. Identified some reasons for the topics relevance. Some industry and academic sources used. Target market is identified and justified.Made an attempt to provide an overview of the topic. The key reasons for topic selection and relevance is not clear. Limited use of industry and academic sources. Target market is identified.Fail to specify the topic chosen. Little relevant sources are used to support the selection of topic. Not clearly identified a target market./10Literature review of topicCritical analysis of relevant research articles related to topic, demonstrating a high understanding of the literature. You use a minimum of seven peer-reviewed scholarly articles.Critical analysis of relevant research articles relating to topic, demonstrating a strong understanding of the literature. You use a minimum of seven peer-reviewed scholarly articles.Analysis of relevant research articles relating to topic, demonstrating an understanding of the literature. You use a minimum of five peer-reviewed scholarly articles.Analyse some relevant research articles relating to topic, demonstrating a developing understanding of the literature. You use a minimum of five peer-reviewed journal articlesAnalyse little to no relevant research articles relating to topic, and failure to demonstrate an understanding of the literature./30Theoretical model and frameworkRigorous and critical identification and application of highly appropriate theory/framework to evaluate chosen consumer behaviour.Very clear identification and application of appropriate theory/framework to evaluate chosen consumer behaviour.Clear identification and application of theory/ framework to evaluate chosen consumer behaviour.Adequate identification and application of theory/framework to evaluate chosen consumer behaviour.Inadequate and unclear identification of theory/framework to evaluate chosen consumer behaviour./20Marketing strategiesDemonstrated an excellent ability to develop creative marketing strategies which link very clearly to chosen consumer behaviour theory/framework.Demonstrated a very good capacity to develop creative marketing strategies which link clearly to chosen consumer behaviour theory/framework.Demonstrated a capacity to develop creative marketing strategies which link to chosen consumer behaviour theory/framework.Demonstrated an adequate ability to create marketing strategies which link to a chosen consumer behaviour theory/ framework.Did not demonstrate an ability to create marketing strategies which linked to consumer behaviour theory/framework./20Recommendation & conclusionDemonstrated an excellent argument and justification for chosen recommendation by critically comparing and contrasting the advantages and disadvantages of proposed marketing strategies.Demonstrated a very good argument and justification for chosen recommendation by critically comparing and contrasting the advantages and disadvantages of proposed marketing strategies.Demonstrated a good argument and justification for chosen recommendation by comparing and contrasting the advantages and disadvantages of proposed marketing strategies.Demonstrated an adequate argument and justification for chosen recommendation by comparing some advantages and disadvantages of proposed marketing strategies.Did not provide an adequate argument or justification for chosen recommendation by comparing advantages and disadvantages of proposed marketing strategies./10Written Communication, Formatting and ReferencingDemonstrated excellence in written communication skills. The report is error-free and correctly formatted using a consistent referencing style throughout. References include a comprehensive list of scholarly articles used throughout the report.Demonstrated very good written communication skills. The report has little to no errors throughout and correctly formatted using consistent referencing style throughout. References include a breadth of journal articles throughout the report.Demonstrated good written communication skills. The report is mostly error free and correctly formatted using a consistent referencing style throughout. References include scholarly journal articles.Demonstrated adequate written communication skills. The report is mostly free of errors, with minor mistakes in formatting and referencing. References include some scholarly journal articles used throughout the report.Did not demonstrate an adequate level of written communication. The report has errors consistently throughout. Little to no scholarly journal articles are used throughout the report./10 Total:___________/100 Reweighted:_____ /40% (Penalties if applicable-5% of task value for first two days; -10% of task value for third day, -20% of task value for fourth-six day; zero marks rewarded for 7 days or later) Comments:

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

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