Innovation and Entrepreneurship Individual Report | My Assignment Tutor

UCBL6006 Innovation and Entrepreneurship Individual Report Criteria andWeighting70-100%(1st Class)60-69%(Upper 2ndClass)50-59%(Lower 2ndClass)40-49%(3rd Class)20-39%Fail0-19%FailIntroduction(10%)Background information ispresented with an excellent levelof clarity. The key challengesfacing the business are clearlyidentified and these leadslogically to the formation of veryclear terms of reference. Theseare clearly ambitious, yetachievable.Background information ispresented with a very goodlevel of clarity. The keychallenges facing thebusiness are clearlyidentified and these leadslogically to the formation ofclear terms of reference.These are ambitious, yetachievable.Background information ispresented with a good levelof clarity. The key challengesfacing the business areidentified and these leadslogically to the formation ofclear and achievable termsof reference.Background information ispresented with a reasonablelevel of clarity. The keychallenges facing thebusiness are clearlyidentified and these leadslogically to the formation ofclear and generallyachievable terms ofreference.There is limited clarity tothe backgroundinformation provided.The key challengesfacing the business arenot fully identified andthe link between theseand the terms ofreference may not beclear. The terms ofreference may not bevery specific, or realistic.There is very limitedclarity to the backgroundinformation provided.The key challenges facingthe business are notidentified and there is noclear relationshipbetween these and theterms of reference. Theterms of reference arenot very specific, orrealistic.MarketAnalysis(10%)Excellent clarity throughout themarket analysis. The targetmarket is clearly identified andjustification for choice isexcellent. An excellent level ofresearch is evident in the marketanalysis. The needs andcharacteristics of the targetmarket are highlighted with anexcellent level of clarity. The sizeand potential of the market areclearly highlighted and there is anexcellent appreciation of thetrends in the mark. Excellentcoherence throughout thesection.Very good claritythroughout the marketanalysis. The target marketis clearly identified andjustification for choice isvery good. A very good levelof research is evident in themarket analysis. The needsand characteristics of thetarget market arehighlighted with a very goodlevel of clarity. The size andpotential of the market areclearly highlighted and thereis a very good appreciationof the trends in the market.Very good coherencethroughout the section.Good clarity throughout themarket analysis. The targetmarket is clearly identifiedand justification for choice isgood. A good level ofresearch is evident in themarket analysis. The needsand characteristics of thetarget market arehighlighted with a goodlevel of clarity. The size andpotential of the market arehighlighted and there is agood appreciation of thetrends in the market. Goodcoherence throughout thesection.There is a reasonable levelof clarity in the marketanalysis. The target marketis identified and justificationfor choice is attempted butmay be lacking in somerespects. The marketanalysis is underpinned bysome research, but sourcesare limited, or not veryreliable. There is an attemptto identify the needs andcharacteristics of the targetmarket. There is an attemptto consider the size andpotential of the market andthere is some appreciationof the trends in the market.The section may not retaincoherence throughoutpossibly due to overrunningthe word count.There is limited clarity inthe market analysis. Thetarget market may notbe clearly identified ormay be too broad. Thereis very limited researchunderpinning themarket analysis and thechoice of sources maybe poor/show a lack ofcriticality. There is littleattempt to identify theneeds andcharacteristics of thetarget market. There islittle attempt toconsider the size andpotential of the marketand there is littleappreciation of thetrends in the market.The section does notretain coherenceThere is very little clarityin the market analysis.The target market is notclearly identified or maybe too broad. There is alack of meaningfulresearch underpinningthe market analysis andthe choice of sourcesmay be poor/show a lackof criticality. The needsand characteristics of thetarget market are notreally identified. There isno attempt to considerthe size and potential ofthe market and there is alack of appreciation ofthe trends in the market.There is likely to be a lackof coherence which maybe due to a failure to throughout possibly dueto overrunning the wordcount.complete the task withinthe word-count.IndustryAnalysis(10%)There is an excellent analysis ofthe key features of the industryin which the proposed businesswill operate. Key features of theindustry are evaluated and theimplications for the proposedbusiness are considered withexcellent insights presented, allfully supported with referencesto an excellent range and qualityof sources. Excellent coherencethroughout the section.There is a very goodanalysis of the keyfeatures of the industry inwhich the proposedbusiness will operate. Keyfeatures of the industryare evaluated and theimplications for theproposed business areconsidered with very goodinsights presented, all fullysupported with referencesto a very good range andquality of sources. Verygood coherencethroughout the section.There is a very goodanalysis of the keyfeatures of the industryin which the proposedbusiness will operate.Key features of theindustry are evaluatedand the implications forthe proposed businessare considered withvery good insightspresented, generallywell supported withreferences to a goodrange and quality ofsources. Good coherencethroughout the section.There is a reasonableanalysis of the key featuresof the industry in whichthe proposed business willoperate. Some of the keyfeatures of the industry areconsidered and someconclusions are drawnabout the implications forthe proposed business.Sources may be of limitedquality. The section maynot retain coherencethroughout possibly due tooverrunning the wordcount.The analysis of the keyfeatures of the industryin which the proposedbusiness will operate islimited. Very few of thekey features of theindustry areconsidered and fewconclusions are drawnabout the implicationsfor the proposedbusiness. There are fewsources of limitedquality. The sectiondoes not retaincoherence throughoutpossibly due tooverrunning the wordcount.The analysis of the keyfeatures of the industryin which the proposedbusiness will operate isvery limited. Very fewof the key features ofthe industry areconsidered and few, ifany conclusions aredrawn about theimplications for theproposed business.Sources may not begiven. There is likely tobe a lack of coherencewhich may be due to afailure to complete thetask within the wordcount.BusinessDevelopment(20%)There is an excellent clarity inthe analysis of the businesslocation, including site detailsand transport links. There is anexcellent assessment of thechannels of distribution andlegal issues such as businessownership and change of usefor premises are also veryclearly and conciselyconsidered. Excellentcoherence throughout thesection.There is very good clarityin the analysis of thebusiness location,including site details andtransport links. There is avery good assessment ofthe channels ofdistribution and legalissues such as businessownership and change ofuse for premises are alsoclearly considered. Verygood coherencethroughout the section.There is good clarity inthe analysis of thebusiness location,including site details andtransport links. There is agood assessment of thechannels of distributionand legal issues such asbusiness ownership andchange of use for premisesare also considered. Goodcoherence throughout thesection.There is reasonable clarityin the analysis of thebusiness location, includingsite details and transportlinks, but there may besome shortcomings. Thereis a reasonable assessmentof the channels ofdistribution and legalissues such as businessownership and change ofuse for premises are alsoconsidered, however theremay be gaps. The sectionmay not retain coherencethroughout possibly due tooverrunning the wordcount.There is limited clarityin the analysis of thebusiness location,including site detailsand transport links, butthere are likely to beshortcomings. There isa limited assessment ofthe channels ofdistribution and legalissues such as businessownership and changeof use for premises arealso considered,however there are begaps. The section doesnot retain coherencethroughout possiblyThere is very limitedclarity in the analysis ofthe business locationsuch as site details andtransport links, butthere are manyshortcomings. There is avery limited assessmentof the channels ofdistribution and legalissues such as businessownership and changeof use for premises maynot be considered. Thereis likely to be a lack ofcoherence which may bedue to a failure to due to overrunning theword count.complete the task withinthe word-count.SWOT Analysis(20%)Excellent SWOT analysis witha very detailed andmeaningful assessment ofstrengths and weaknesses ofthe business, including inrelation to competitors.There is an excellentassessment of opportunitiesand threats. Information inthe SWOT analysis is veryclearly drawn from othersections such as competitor,economic, market analysis,etc. Excellent coherencethroughout the section.Very good SWOTanalysis with a verydetailed and meaningfulassessment of strengthsand weaknesses of thebusiness, including inrelation to competitors.There is a very goodassessment ofopportunities andthreats. Information inthe SWOT analysis isclearly drawn fromother sections such ascompetitor, economic,market analysis etc.Very good coherencethroughout the section.Good SWOT analysiswith a detailed andmeaningful assessmentof strengths andweaknesses of thebusiness, including inrelation to competitors.There is goodassessment ofopportunities andthreats. Information inthe SWOT analysis isdrawn from othersections such ascompetitor, economic,market analysis etc.Good coherencethroughout the section.Reasonable SWOTanalysis with anacceptable assessment ofstrengths andweaknesses of thebusiness, including inrelation to competitors.They may be someshortcomings. There is areasonable assessment ofopportunities andthreats. Information inthe SWOT analysis isdrawn from othersections such ascompetitor, economic,market analysis, etc. Thesection may not retaincoherence throughoutpossibly due tooverrunning the wordcount.A limited attempt tocomplete the SWOTanalysis with alimited assessment ofstrengths andweaknesses of thebusiness, including inrelation tocompetitors. There isa limited assessmentof opportunities andthreats. There aresome shortcomings.Information in theSWOT analysis is notalways drawn fromother sections suchas competitor,economic, marketanalysis, etc. Thesection does notretain coherencethroughout possiblydue to overrunningthe word count.A very limited attemptto complete the SWOTanalysis with a verylimited assessment ofstrengths andweaknesses of thebusiness, including inrelation tocompetitors. There is avery limitedassessment ofopportunities andthreats. There aremany shortcomings.Information in theSWOT analysis is notdrawn from othersections such ascompetitor, economic,market analysis, etc.There is likely to be alack of coherencewhich may be due to afailure to complete thetask within the wordcount. Analysis ofFinancialRequirements(20%)There is an excellentassessment of the financialrequirements of the business.There is an excellentevaluation of start-up costs,all of which are realistic andfully supported. The cost ofsales has been accuratelycalculated and there is anexcellent basis for theproposed selling price. Theselling price is clearlyconsistent with the businesscompetitive position. There isexcellent clarity in thepresentation of informationand all calculations areaccurate.There is a very goodassessment of thefinancial requirementsof the business. There isgood evaluation of startmost of which arerealistic and fullysupported. The cost ofsales has beenaccurately calculatedand there is a good basisfor the proposed sellingprice. The selling price isconsistent with thebusiness competitiveposition. There is verygood clarity in thepresentation ofinformation and allcalculations areaccurate.There is a goodassessment of thefinancial requirementsof the business. There isa good evaluation ofstart-up costs, most ofwhich are realistic andfully supported. The costof sales has beenaccurately calculatedand there is a good basisfor the proposed sellingprice. The selling price islargely consistent withthe business competitiveposition. There is goodclarity in thepresentation ofinformation and allcalculations are largelyaccurate.There is a reasonableassessment of thefinancial requirements ofthe business. There is agenerally sensibleevaluation of start-upcosts which are generallyrealistic. There is anattempt to support theinformation presentedwith reference toappropriate sources butthere may be errors. Thecost of sales has beencalculated but there maybe a minor error in thecalculation. There is somebasis for the proposedselling price. The sellingprice may not be fullyconsistent with thebusiness competitiveposition. There is someclarity in thepresentation ofinformation althoughthere may be minorerrors in calculations.There is a limitedassessment of thefinancialrequirements of thebusiness. Theevaluation of start-upcosts may not berealistic. There is alimited attempt tosupport theinformationpresented withreference toappropriate sources.The cost of sales hasbeen calculated butthere are errors inthe calculation. Thereis a limited basis forthe proposed sellingprice. The sellingprice is not fullyconsistent with thebusiness competitiveposition. There islimited clarity in thepresentation ofinformation anderrors in calculations.There is a very limitedassessment of thefinancial requirementsof the business. Theevaluation of start-upcosts is unrealistic.There is a very limitedattempt to support theinformation presentedwith reference toappropriate sources.The cost of sales hasbeen calculated butthere are obviouserrors in thecalculation. There is avery limited basis forthe proposed sellingprice. The selling priceis inconsistent withthe businesscompetitive position.There is very limitedclarity in thepresentation ofinformation and manyerrors in calculations.Presentation(10%)Excellent concise academicwriting with minimal or noerrors in style, format orreferencing.A very goodpresentation with minorerrors in style, format orreferencing.A good presentationwith some errors instyle, format orreferencing that caneasily be remedied.A satisfactorypresentation with someerrors in style, format orreferencing that do notdetract from the overallacademic nature of thesubmission.Unsatisfactorypresentation withmany errors in style,format or referencingthat detract from theoverall academicnature of thesubmission.Very unsatisfactorypresentation withnumerous errors instyle, format orreferencing thatdetract from theoverall academicnature of thesubmission.

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

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