BUS114 GLOBAL ECONOMIES AND INTERNATIONAL MARKETS | My Assignment Tutor

Session 9Research DesignandMethodologyMondays 9.30amonline synchronous classDr Alex [email protected] GLOBAL ECONOMIES AND INTERNATIONAL MARKETS (today and tomorrow):• Introduce the research onion• Introduce the main types of research by types ofobjectives / purpose (adv and disadv)• Introduce the types of research by time horizon(adv and disadv)• Introduce the main types of research by types ofdata (adv and disadv)• Introduce the main research approaches• Introduce the main business research strategies(characteristics, adv and disadv)• Present examples Session Objectives:Session Outcomes:• Understand the research onion / researchdesign in any business context andanywhere in the world.• Understand the main types of research insuch a way that you are able to defend yourchoices.• Understand the main strategies available inbusiness research in such a way that youare able to defend your choices.• Appreciate the importance of your decisionswhen designing researchResearch Design:• the general plan of how you will go aboutanswering your research question(s)• it will contain clear objectives derivedfrom your research question(s), specifythe source or sources from which youintend to collect data, how you proposeto collect and analyse these and discussethical issues and the constraints youwill inevitably encounter (e.g. access todata, time, location and money).• crucially, for the summative assessmentyou should demonstrate that you havethought through the elements of yourparticular research design. TheResearchOnion 2) RESEARCH TYPES by TIMEFRAMECross-Sectional Designs• • • •Involve the collection of information from any given sample ofpopulation elements only onceIn single cross-sectional designs, there is only one sample ofrespondents and information is obtained from this sample only once.In multiple cross-sectional designs, there are two or more samples ofrespondents, and information from each sample is obtained onlyonce. Often, information from different samples is obtained atdifferent times.Cohort analysis consists of a series of surveys conducted atappropriate time intervals, where the cohort serves as the basic unitof analysis. A cohort is a group of respondents who experience thesame event within the same time interval.2) RESEARCH TYPES by TIMEFRAME/ TIME HORIZONCohort analysis consists of a series of surveys conducted atappropriate time intervals, where the cohort serves as the basic unit of analysis. Acohort is a group of respondents who experience thesame event within the same time interval.A “cohort analysis,” then, simply allows you to compare the behaviour and metricsof different cohorts over time. You can then find the highest-performing (or lowestperforming) cohorts, and what factors are driving this performance.Some of the factors that can impact userbehaviour:•Target audience•Ad content•Channels•Campaigns/experiments•Website redesigns•New product lines and service offerings•Sales, discounts, promotion campaignsIn web analytics, you can compare how cohorts perform intraffic metrics (e.g. returning users), engagement metrics (e.g.average session duration), or conversion metrics (e.g. sessionswith transactions).Although you can theoretically analyse any of these factorswith a cohort analysis, not every analytics tool (e.g. GoogleAnalytics) allows you to analyse the impact of all of thesefactors on user behaviour.Longitudinal Designs• A fixed sample (or samples) of populationelements is measured repeatedly on thesame variables• A longitudinal design differs from a crosssectional design in that the sample orsamples remain the same over time

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

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