Planning your Media Future | My Assignment Tutor email: [email protected] Password: Afseen24  Assessment 3: Planning your Media Future. Purpose: This assignment gives you a chance to develop a previous assignment and to state what you want to achieve as a Media student. Due: June 9 Value: 40% Word count: 2000 Instructions. This assignment has two parts. First, you must explain the social value of media research. Second, you must choose a topic that you would like to research in the future, that demonstrates the social value of media research, as you have explained that value in the previous step. You are encouraged to develop ideas and examples that you have used in your previous assignments. 1. Explain the social value of media research. You may reference ideas of culture, power, social integration and/or social change. 2. Select a topic that you would like to research. Argue why your case study is socially relevant; what that means is, how would society benefit from knowing more about your example. (NB THIS PART OF THE QUESTION ASKS YOU TO EXPLAIN HOW YOUR RESEARCH BENEFITS SOCIETY-YOU ARE *NOT* TO WRITE ABOUT HOW MEDIA RESEARCH CAN HELP BUSINESSES UNDERSTAND THEIR CUSTOMERS, OR SELL THEIR PRODUCTS/SERVICES. THAT IS *NOT* WHAT THIS UNIT IS ABOUT.) This part of your answer may incorporate ideas and material from across the entire unit. 1. Introduction Introduce your assignment. Your introduction should contain three elements. 1. Your own statement on the social value of media studies. What do societies stand to gain from studying media industries, media artefacts, or media influences? This should be an easy to understand summary of your thoughts, based on your evaluation of the reading and research that you have done. i.e. this section should be a reasoned argument, not an unsubstantiated opinion. 2. What is the case study that you are going to use to exemplify how you have arrived at the judgment in 1? 3. What are the theory or theories that you will draw upon in this essay? 2. Explain the value of media studies. In this section, you should state how media research helps us to understand and address real social challenges. For example, in week 1 we considered how media research could help global efforts to include women in peace and security initiatives. We followed this up with the topic of addiction studies. What you should do is address an area where you think media research has helped society. To make this case, you should draw on teaching and reading materials, as well as drawing on your wider reading in the subject. That is, once you have decided on a topic, try to find relevant scholarly readings, using the search strategies that you have been taught in this unit. 3. Pick a case study. This section of the assessment tests your ability to exemplify theoretical ideas. Pick an example of a media phenomenon, and explain why it is a good representation of the social value of media studies. In this section, you may develop a case study from an earlier paper, and revise your earlier work to explain the value of your example. Here, you are given the opportunity to incorporate feedback from previous assignments. Use the feedback to improve and extend the analysis you offered in previous papers. The most obvious way to do this is to extend your scholarly reading, and improve your capacity to explain how your case study reflects important general themes in media research. 4. Justify your case study. Explain how your case study represents important and/pr emerging themes in media research, but connecting one of the ideas from McQuail and Deuze to current literature in the field. This section differs from the previous section in that it will focus on the implications of your case study. How does your case study relate to wider issues on the social influence of media? Tutorial: This week sets the stage for your final assessment. We focus on McQuail and Deuze’s analysis of changes and continuities in media research. The authors establish that ‘public communication’ remains the basic research object in media studies. That means that critical media studies remains focused on how public exchanges of ideas and information create social structures and cultural groupings. This week We examine how McQuail and Deuze reach this conclusionWe explore ways to connect scholarly literature to the textbookWe identify primary ideas to consider in drafting your final assessment, This week we will be paying close attention to the McQuail and Deuze reading, and we will be working on writing down our understandings of their key ideas on media futures. This tutorial will involve group work, where you will be expected to discuss, write, and pay close attention to the textbook. You may be asked to share your screen to show the work that you are doing. So please come to the tutorial with an operational microphone, at the very least. Here are the tasks you will be doing. Evidently it helps if you can prepare before class, and as always, a reminder that you are expected to do set readings before tutorials, and you do need to understand this material to do the final assessment.1. Define public communication, explain how you have derived your definition, and provide an example of this phenomenon.2. McQuail and Deuze suggest that today’s public communication is driven by ‘strong spontaneous’ audience tendencies (p. 577). What do they mean by this? Think of a reason to argue that audience tendencies are not spontaneous.3. Go to page 582 and read the section “Media and Mass Communication Theory: A Grand Narrative”.  What do McQuail and Deuze mean when they say that elements of the mass communication process have become ‘liquid”? Look at the second set of bullet points. Think of a media example that fits one of the ‘changes’ identified in this list.4. (If there’s time). Having selected an example in Q3, go to Communications and Mass Media complete. What studies can you find that help you explain why your example is significant? tutorial: This week we will commence work on your final assessment. The following video explains how to structure your final paper, and give important tips on how to organise your research for the final paper. The videobook below specifies 6 steps that you must take in preparing your final paper, and you are asked to consider each of these 6 steps before the tutorial. Do this BEFORE tutorials. Assessment 3 Prep Tasks Reread your papers. What ideas have I found interesting, understandable? How can I respond to feedback?Find the exact place in the textbook where these ideas are presented.Go Communications and Mass Media complete to find out more about these ideas?Decide on an exemplifying case study?Do a CMMC search of peer-reviewed articles on the case study?Draft an answer to this question: why is it useful to take a cultural view of media?


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