BA5004: Business Research Methods | My Assignment Tutor

Page | 1This coursework component is in two parts (Part one and Part two) andcontributes 50% to the overall module markAdvice to studentsThis is a Turnitin assessment and students should submit their assignment as asingle WORD file.Ensure each part starts on a separate page.For part one, make sure that each of the FIVE sub-sections should start on aseparate page.For part two, there are two case studies (1 and 2). Make sure that each case studystarts on a separate page.All references should be presented in the HARVARD referencing style.The deadline for this coursework is Friday 28th May 2021 before 3pm.BA5004: Business Research MethodsAssignment 3Year: 2020-21Page | 2Part one 25% of total marksTitle: An examination of users and non-users of self-checkout countersIn this part, you are asked to refer to and familiarise yourself with the research article entitled “Anexamination of users and non-users of self-checkout counters” and respond to the requirementsbelow.Required: 1.Aim and Research questionsExplain briefly, the aim of this research article and state the research questions chosen bythe authors of this research paper.[Max: 100 words] 2. Survey instrumentA. Referring to the “Survey instrument” used in this study, explain how this instrument wasorganised and name each section. [Max: 100 words]B. Refer to the second section of this instrument, name the concept that is measured and inhow many factors it was subdivided. How many items form each factor? [Max: 50 words]C. The article refers to the Cronbach 𝛼 coefficients. What do these represent and why it isimportant to include them in this paper? [Max: 100 words]3. Data collectionName and explain the sampling method used for the collection of data. Explain whetherthe responses were random and independent by giving evidence from the text.[Max: 100 words]4. FindingsA. Referring to the section “Demographic variables in the use of self-checkout counters”, theauthors have concluded that there is no difference in the use of self-checkout countersacross different demographic segments. What evidence have they given to evidence thisconclusion? [Max: 50 words]B. In the same section, the report for the chi-squared test against the variable “Age” reads“𝜒2(4) = 4.06, 𝑝 = 0.40, 𝜙 = 0.07”. What is “4” in this report and explain how it wascalculated? [Max: 30 words]C. Referring to the section “Evaluation of self-checkout counters”, an independent t-test wasused to compare the average scores for all the measures between users and non-users.Explain what could be the reason that all the test results were found to be statisticallysignificant but with moderate effect sizes. [Max: 50 words] 5.Conclusion and further researchThe authors referred to a “recent” study. What does this study suggest and what futureresearch could be conducted to test it?[Max: 50 words] Note: Any calculations or equations you will use will not be part of the general word count.Page | 3Part two 25% of total marksThis part is made out of TWO separate and unconnected case studies.Case study 1: Amazon FreshThe new Amazon Till-Less shop (Amazon Fresh) has just opened in London. It offers a shoppingexperience without the use of a till for payment. A study with an objective to examine the level oftake-up for shopping Till-Less was conducted and has set the following research questions:• RQ1: Is the proportion of people who consider shopping at Amazon Fresh greater than 50%?• RQ2: Is the proportion of people who consider shopping at Amazon Fresh different betweenthose who are comfortable with mobile technology and those who are not?A simple random survey, conducted among shoppers at a traditional food supermarket, used aninstrument in which the following two questions are of interest for this study.Question 1: Are you comfortable with mobile technology?0. No 1. YesQuestion 2: Would you consider shopping at AMAZON Fresh?0. No 1. YesThe dataset for this survey is collated in the SPSS and Jamovi files “Amazon”.Required:For this case study, we are required to produce the following tasks1. Produce a frequency table for the dependent variable “Take up” and report your findings.[Max: 50 words]2. Conduct an appropriate hypothesis test fully to inform on the RQ1 above. [Max: 50 words]3. Conduct an appropriate hypothesis test fully to inform on the RQ2 above. [Max: 50 words]4. General question: Explain clearly and in your own words the reason for conducting a hypothesistest instead of simply comparing sample statistics of RQ2 above. [Max: 100 words]The output for the two tests above is included in the appendix at the end of this brief. You maydecide to produce your own output by using the data available to you. You should insert theappropriate output to evidence your reports.The reports should follow the classic research style adopted during the online classes. For fullmarks, you should clearly state the null and alternative hypotheses for each test.Case study 2: Entrepreneurship intentionPage | 4E. R. Thompson (2009) development an internationally reliable measurement scale forentrepreneurship intention based on the following instrument: ItemStatement1. Very untrue2.3.4.5. Very true1I intend to set up a company in the future2I always search for business start-up opportunities3I read books on how to set up a firm4I have plans to launch my own business5I save money to start a business6I spend time learning about starting a firm There are two objectives for this study.Objective 1: To test if the average entrepreneurship intention score is different between the twotypes of students, those who studied for an entrepreneurship module and those who didn’t.Objective 2 To test if the university department they studied at has an effect on the average scorefor entrepreneurship intention.The instrument above was a given to a random sample of students from London Met. Some of thestudents have done modules related to entrepreneurship and other did not. These students areindicated by (1=Yes, if they did receive an emtrepreneurship module) and (0=No, if they didn’t).These students were further split by departments (1=GSBL, 2=CDM, and 3=CASS) where theystudied. We have only considered these 3 schools.The data is collated in an SPSS and Jamovi file named “Entrepreneurship”. The variable “Intention”is the total score of the six items in the instrument above.Required: For this case study, you are asked to produce the following tasks:1. Produce the descriptive statistics for the entrepreneurship intention scores split by the twogroups of students, those who studied for an entrepreneurship module and those who didn’tand test the normality and the homogeneity of variance assumptions. Report your findings.[Max: 50 words]2. Test if the average scores for entrepreneurship intention are significantly different and reportyour findings. [Max: 50 words]3. Test if the university department has an effect on the average score for entrepreneurshipintention and report your findings. [Max: 50 words]4. General question: Explain in your words the concept of the p-value in hypothesis testing, howit is used and what is its limitation. [Max: 100 words]All hypotheses and SPSS or Jamovi output are made available in the appendix. Your reports needto be clearly evidenced by the appropriate output for your work. The reports should follow theclassic research style adopted during our online classes and word count does not include theoutput. For full marks, you should clearly state the hypotheses for each test.Page | 5AppendixPage | 6Page | 7End of assignment


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