BRH606: Business Research for Hoteliers | My Assignment Tutor

Subject Code BRH606 Assessment Brief 1_Defence of Research Project Page 1 of 6 ASSESSMENT BRIEFSubject Code and NameBRH606: Business Research for HoteliersAssessmentAssessment 2: Research ProposalIndividual/GroupIndividualLength3,000 wordsLearning OutcomesThis assessment addresses the following subject learningoutcomes:a. Analyse the various approaches to business and socialresearch and the difference between primary and secondaryresearchb. Critically review extant knowledge in a disciplinary area for theidentification of researchable problemsc. Understand and justify the use of quantitative and qualitativedata collection and analysisd. Investigate a range of data collection methods and toolse. Conceptually map the research process, developing adefensible framework for proposed researchf. Evaluate the ways management research may be written anddisseminatedSubmissionBy 11:59 pm Friday of Week 10 (29th November 2019)Weighting80%Total Marks100 marks Context:This assessment aims to equip students with the ability to understand, formulate and executea relevant research project in response to a business-related problem. This research projecthas already been established, planned and defended in Assessment 1, with subsequentfeedback provided.For this assessment, students are to produce a 3,000-word research proposal thatdiscusses the research context, investigates the research problem, and recommends asuitable research methodology to undertake the research.A Research Proposal can be defined as:“A plan that offers recommendations for conducting research …details the who, the what,the where, the when and the how of research and the information associated with it”.Subject Code BRH606 Assessment Brief 1_Defence of Research Project Page 2 of 6Instructions:SECTION 1: RESEARCH CONTEXTThe research context outlines the background of the study and the research problemestablished in Assessment 1 (Note: best to approach this section is as though the readeris unaware of the preceding presentation).SECTION 2: LITERATURE REVIEWUsing theresearch problem established in Assessment 1, students areto conduct a thoroughsecondaryresearch and produce a literature review. The purpose of this literature review isto place the research problem in the context of what is already known and aid in betterunderstanding the issue at hand. This will also help identify any gap in knowledge (that is,“What Information we still need to get?”) which will inform the research objectives andproposed primary research.It is expected that at least 12 credible sources will be investigated, covering both academic(minimum 8 academic references) and industry-based references. This will reflect depth,breadth and credibility of the literature review. Correct and complete citations should beprovided according to the APA 6th edition Academic Writing Guide available on Sharepoint.Students should avoid copying large amounts of secondary data and information. Rather,students are encouraged to paraphrase and model the concepts to address the specifiedresearch objectives.In this section, students must demonstrate familiarity with the existing body of knowledgeand methods used in the relevant area of research. Additionally, students are required tosynthesise and critique the literature which have been reviewed.SECTION 3: RESEARCH METHODOLOGY FOR A PRIMARY RESEARCH PROJECTIn this section, students are required to address the following key points: The (revised) research objectives linked to the ‘knowledge gap’ identified in the previoussection The research approach to be applied – Determining whether the proposed study will bedesigned as an exploratory, descriptive or causal research. This section should alsoprovide reasons as to why the recommended approach suits the problem/informationrequirements and how using the recommended approach will yield superiorinformation/results Details of the research design and methodology to be appliedSubject Code BRH606 Assessment Brief 1_Defence of Research Project Page 3 of 6 The proposed data collection method – For example: focus groups, interviews, surveys,experiments or observation. Include a justification as to why this technique would be themost appropriate. The population of the study is to be defined, including a discussion on the overallpopulation size. The proposed sampling method including where (the sampling frame) and how thesample will be obtained (sampling technique), estimates of sample size, etc. Include ajustification as to why this technique would be appropriate and aligned with the overallresearch approach. Implementation plan – Details on how the research design will be administered. Suggested questions/topic areas to be investigated – For example, if the proposed datacollection method is a structured interview, then sample questions to be asked should beprovided. These questions should relate directly to the objectives of your research.Subject Code BRH606 Assessment Brief 1_Defence of Research Project Page 4 of 6Submission Instructions:1. Typed and formatted according to the Assessment Structure Style Guide publishedon Sharepoint2. To be submitted electronically in Microsoft Word format to Turnitin( by Monday, 29th November 2019, no later than 11.59pm3. Minimum of 12 credible sources including academic journal articles, text books andsupporting industry/professional references are required. Lecture notes areunacceptable as a form of research.4. All referencing (in-text referencing and reference list) must be in accordance withthe APA 6th edition Academic Writing Guide available on Sharepoint.5. A Torrens University Australia Individual Assignment Cover Sheet is to be attachedto your submission.6. See marking rubric attached at the end of this document. You do not need to attachthis rubric to your submissions.Subject Code BRH606 Assessment Brief 1_Defence of Research Project Page5of6 Assessment CriteriaFail(Unacceptable)0-49%Pass(Functional)50-64%Credit(Proficient)65-74%Distinction(Advanced)75 -84%High Distinction(Exceptional)85-100%ConceptsLack of or InaccurateSelection ofClearly articulatesInsightful critical analysisAssignmentUses and explainsor inappropriateconcepts/theory iskey concepts andand appropriate selectiondemonstrates integrationconcepts and theorieschoice ofappropriate, but sometheories and theof concepts/theories inand innovation in thethat are relevant to theconcepts/theory.aspects have beenrelationship to thekey areas.selection and handling ofresearch topic. (25%)missed orinvestigation. Theconcepts/theory.misconstrued.theories work in anappropriatestraightforwardmanner.AnalysisFails toCan analyse a limitedCan analyse withCan analyse a range ofCan analyse new and/orMethodology.analyserange of informationguidance usinginformation withabstract data andDemonstration ofinformation.(i.e., usinggiven classificationminimum guidance, cansituations withoutcritical analysis. (20%)classificationprinciples.apply major theories andguidance using a wideprinciples).compare alternativerange of techniquesmethods/techniquesappropriate to the topic.for obtaining data.ConclusionsDemonstrate ability toUnsubstantiated/invalid conclusions basedonanecdote andgeneralisation only, orno conclusions at all.Limited evidence offindings andComprehensiveevidence of findingsGood developmentshown in summary ofAnalytical and clearconclusions welldevelop informed opinionsconclusions supportedand conclusionsarguments based ingrounded in theorybased on literature andby theory/literature.with cleartheory/literature.and literature showingapply these to therelationship todevelopment of newdevelopment of atheory/literature.concepts.research project.(20%) Subject Code BRH606 Assessment Brief 1_Defence of Research Project Page6of6 Assessment CriteriaFail(Unacceptable)0-49%Pass(Functional)50-64%Credit(Proficient)65-74%Distinction(Advanced)75 -84%High Distinction(Exceptional)85-100%StyleQuality of writtenexpression (clear, logical,comprehensive) andreferencing. (15%)Errors in grammar,word choice,spelling or writtenexpressionAND/OR errors inreferencing style.Consistent errors ingrammar, wordchoice, spelling orwritten expression ORerrors in referencingstyle.Very few errors ingrammar, wordchoice, spelling orwritten expressionAND no errors inreferencing style.Clear, conciseacademic writtenpresentation with nogrammatical errors,appropriate wordchoice and correctNo errors in grammar,word choice, spellingor written expressionAND no errors inreferencing style.spelling. Few minorerrors in referencingEvidenceUse of literature/evidence ofreading.(20%)Little evidence ofliterature beingconsulted or irrelevant tothe assignment.Less than required 12industry/academicreferences used.Literature is presenteduncritically, in a purelydescriptive way andindicates limitations ofunderstanding.Between 12-13industry/academicreferences used.Clear evidence andapplication of readingsrelevant to the subject;uses indicative textsidentified.Between 14-15industry/academicreferences used.Able to critically appraisethe literature and theorygained from a variety ofsources, developing ownideas in the process.Between 16-17industry/academicreferences used.Has developed and justifiedusing own ideas based on awide range of sources whichhave been thoroughlyanalysed, applied anddiscussed.More than 18industry/academicreferences used.


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