Consumer Behaviour | My Assignment Tutor

Kent Institute Australia Pty. Ltd.Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458Version 2: 11th October, 2019 Page 1 of 4 TEQSA Provider Number: PRV12051ASSESSMENT BRIEF COURSE: Bachelor of Business /Bachelor of Accounting/ Bachelor of Information TechnologyUnit Code:Consumer BehaviourUnit Title:B01CBEH209Type of Assessment:Assessment 3 – Individual Essay WritingLength/Duration:1200 wordsUnit Learning Outcomesaddressed:1)Understand the concepts in consumer behaviour in relation toproducts/services2)Explain about the consumer behaviour theories2)Analyse the consumer behaviour purchasing process4)Differentiate the psychological and social factors influencing consumerbehaviour;5)Apply the factors influencing consumer behaviour on the decision makingprocessSubmission Date:Week 10Assessment Task:An individual report to be written and submitted.Total Mark:100 marksWeighting:25%Students are advised that submission of an Assessment Task past the due date without a formallysigned approved Assignment Extension Form (Kent Website MyKent Student Link> FORM – AssignmentExtension Application Form – Student Login Required) or previously approved application for otherextenuating circumstances impacting course of study, incurs a 5% penalty per calendar day,calculated by deduction from the total mark.For example. An Assessment Task marked out of 40 will incur a 2 mark penalty for each calendar day.More information, please refer to (Kent Website MyKent Student Link> POLICY – Assessment Policy &Procedures – Student Login Required) Kent Institute Australia Pty. Ltd.Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458Version 2: 11th October, 2019 Page 2 of 4 TEQSA Provider Number: PRV12051ASSESSMENT DESCRIPTION: Individual Essay WritingEssay topic: Most supermarkets in Australia (Coles, Woolworths, Aldi, etc) offer plant-based dairy alternatives(For Example: Soy milk, Coconut milk, Rice milk, Dairy-free ice cream, Dairy-free yogurt. Vegan sour cream.).How can marketing managers for plant based dairy alternatives implement marketing mix factors to influenceconsumer attitudes and purchase intentions towards these major grocery items? Your answer should highlightthe following areas:• Consumer online purchase behaviour• Consumer perception• Consumer learning• Consumer attitude• Moderating effects of consumer traits and situational factors.• Consumer decision making processThe key sections to be included should be written in accordance with the guidelines for writing essays. Your essaymust include:• Reference from academic journals supporting your argument.• Correct argument essay structure. Refer to the Academic Learning Skills handout on Essay writing.• Harvard referencing for any sources you use. Refer to the Academic Learning Skills handout onReferencing.• A minimum of 10 academic references (including the text book).Please see Academic Learning skills staff for assistance with this, or any assignment. They can help you withunderstanding the task, draft checking, structure, referencing and other assignment-related mattersASSESSMENT SUBMISSION:The essay must be submitted online in Moodle. All materials must be submitted electronically in microsoft wordformat. Other formats (e.g., pdf or mac file) may not be readable by markers. Please be aware that anyassessments submitted in other formats will be considered late and will lose marks until it is presented in MSword. No paper based or hardcopy submission will be accepted.Our academic learning support (ALS) team would be happy to help you with understanding the task and all otherassessment-related matters. For assistance and to book one-on-one meeting please email one of our ALScoordinators (Sydney: [email protected]; Melbourne: [email protected]). For online help and supportplease click the following link and navigate academic learning support in moodle.Http:// GUIDE (RUBRIC):Kent Institute Australia Pty. Ltd.Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458Version 2: 11th October, 2019 Page 3 of 4 TEQSA Provider Number: PRV12051 MarkingCriteria.Fail – Scale 1Pass – Scale 2Credit – Scale 3Distinction – Scale 4High Distinction – Scale5Research/25Little evidence ofresearch.Sources aremissing,Inappropriate,poorly integratedor lackingcredibility. Lacksclear link of sourceswith essay. No intext citationsA minimum of 5 academicsources. Basic use ofsources to support ideas,generally well integrated,most sources are credible.May be weaknesses withparaphrasing orintegration /application.Research is generallythorough. Good useof sources to supportideas, mostly wellintegrated, sourcesare credible. May beweaknesses withparaphrasing orintegration/application.Thorough research isindicated. Very gooduse of sources tosupport ideas, wellintegrated, sources arecredible. May be minorweaknesses withparaphrasing orintegration/application.Thorough research isindicated. Professionaluse of sources tosupport ideas, wellintegrated, sources arecredible. Very minor,if any, weaknesseswith paraphrasing orIntegration/application.Information /Content/25Essay lackscoherence; topic ispoorly addressed;little analysis.Essay is generallycoherent; topic isaddressed; analyses inreasonable depth withsome description. Thereare some inconsistenciesand weaknesses with flow.Essay is coherent andflows well; topic isaddressed quitethoroughly; analysesin considerabledepth. There may besome inconsistenciesand weaknesses withflow.Essay is very coherentand flows well; topic isaddressed thoroughly;analyses in depth.There may be minorinconsistencies andweakness with flow.Professional work.Essay is very coherentand flows well; topic isaddressed thoroughly;analyses in greatdepth. Very minor, ifany, inconsistenciesand weaknesses withflow.Structure/20Topic, concepts andthesis are not clearin introduction.Material in thebody is generallypoorly sequenced.No discernibleconclusion; no linksto introduction.Topic, concepts and thesisare stated with someclarity in introduction.Material in body isgenerally logicallysequenced; someweaknesses. Conclusiondoes not clearlysummarise essay; links tointroduction are not clear.Topic, concepts andthesis are clearlyconveyed inintroduction.Material in body islogically and clearlysequenced; few orminor weaknesses.Conclusionsummarises essay;may be someweaknesses;generally clear linksto intro.Topic, concepts andthesis are clearlyoutlined inintroduction. Materialin body is logically andclearly sequenced; veryfew or minorweaknesses.Conclusion mostlyeffectively summarisesessay; withrecommendations andclear links tointroduction.Topic, concepts areclearly outlined inintroduction. Materialin body is logically andclearly sequenced; veryminor, if any,weaknesses.Conclusion effectivelysummarises essay;with recommendationsand clear links tointroduction.Language/Presentation/15Poor standard ofwriting. Word limitmay not beadhered to.Incorrect format (e.g. includes Tableof contents; bulletpoints; graphs etc.)A minimum of 1000words. Basic and soundstandard of writing; someerrors in punctuation,grammar and spelling.Inconsistencies with theformatting.Good standard ofwriting; few errors inpunctuation,grammar andspelling. Almostcorrect formatting.Very good standard ofwriting; very few orminor errors inpunctuation, grammarand spelling. Correctformatting.Professional standardof writing; no errors inpunctuation, grammarand spelling. Correctformatting.Referencing/15No referencing isevident or, if done,is inconsistent andtechnicallyincorrect. No orminimal referencelist, mixed styles.No in text citationsBasic and sound attemptto reference sources; maybe some inconsistenciesand technical errors instyle. Reference list isgenerally complete with 1or 2 references missing.Good attempt toreference sources;inconsistencies andtechnical errors instyle. Fewinaccuracies inreference list and allreferences listed.Very good attempt toreference sources; veryminor inconsistenciesand technical errors instyle. Thorough andconsistent referencelist and all referenceslisted.Professional level ofreferencing andacknowledgment; noerrors of style evident.Thorough andconsistent referencelist and all referenceslisted. Kent Institute Australia Pty. Ltd.Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458Version 2: 11th October, 2019 Page 4 of 4 TEQSA Provider Number: PRV12051GENERAL NOTES FOR ASSESSMENT TASKSContent for Assessment Task papers should incorporate a formal introduction, main points and conclusion.Appropriate academic writing and referencing are inevitable academic skills that you must develop anddemonstrate in work being presented for assessment. The content of high quality work presented by a studentmust be fully referenced within-text citations and a Reference List at the end. Kent strongly recommends yourefer to the Academic Learning Support Workshop materials available on the Kent Learning Management System(Moodle). For details please click the link download the file titled “Harvard Referencing Workbook”. This Moodle Site is the location for Workbooksand information that are presented to Kent Students in the ALS Workshops conducted at the beginning of eachTrimester.Kent recommends a minimum of FIVE (5) references in work being presented for assessment. Unless otherwisespecifically instructed by your Lecturer or as detailed in the Unit Outline for the specific Assessment Task, anypaper with less than five (5) references may be deemed not meeting a satisfactory standard and possibly be failed.Content in Assessment tasks that includes sources that are not properly referenced according to the “HarvardReferencing Workbook” will be penalised.Marks will be deducted for failure to adhere to the word count if this is specifically stated for the Assessment Taskin the Unit Outline. As a general rule there is an allowable discretionary variance to the word count in that it isgenerally accepted that a student may go over or under by 10% than the stated length.GENERAL NOTES FOR REFERENCINGReferences are assessed for their quality. Students should draw on quality academic sources, such as books,chapters from edited books, journals etc. The textbook for the Unit of study can be used as a reference, but notthe Lecturer Notes. The Assessor will want to see evidence that a student is capable of conducting their ownresearch. Also, in order to help Assessors determine a student’s understanding of the work they cite, all in-textreferences (not just direct quotes) must include the specific page number(s) if shown in the original. Beforepreparing your Assessment Task or own contribution, please review this ‘YouTube’ video (Avoiding Plagiarismthrough Referencing) by clicking on the following link: link: search for peer-reviewed journal articles may also assist students. These type of journal articles can be locatedin the online journal databases and can be accessed from the Kent Library homepage. Wikipedia, onlinedictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, butshould not be over-used – these should constitute no more than 10% of your total list of references/sources.Additional information and literature can be used where these are produced by legitimate sources, such asgovernment departments, research institutes such as the National Health and Medical Research Council (NHMRC),or international organisations such as the World Health Organisation (WHO). Legitimate organisations andgovernment departments produce peer reviewed reports and articles and are therefore very useful and mostlyvery current. The content of the following link explains why it is not acceptable to use non-peer reviewed websites(Why can’t I just Google?): you to La Trobe University for access to this video).


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