Kent Institute Australia Pty. Ltd.Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458Version 2: 11th October, 2019 Page 1 of 5 TEQSA Provider Number: PRV12051ASSESSMENT BRIEF COURSE: Bachelor of Business / Bachelor of AccountingUnit Code:Marketing ResearchUnit Title:MKMR303Type of Assessment:Assessment 3 – Final Report and PresentationLength/Duration:2.500 wordsUnit Learning Outcomesaddressed:a)1. Identify market research problems and develop market research plans tofacilitate an understanding of marketing research both theoretically andpractically.2. Undertake a basic marketing research project3. Design a research process and information collection methods using anaccepted scientific market research approach.4. Utilise basic qualitative and quantitative data analysis methods to analysedata and obtain insights for the solution of marketing research problems5. Applications of Skills and Knowledge6. Apply the scientific marketing research process within a given marketresearch context7. Transform research insights into meaningful managerial recommendationsand strategies8. Communicate (oral and written) research findingsSubmission Date:Week 10 (Final Report)Week 11-12 (Presentation)Assessment Task:Individual Task- Final Report SubmissionStudent is required to submit and present the final research report which shoulddetail introduction or background, methodology, data analysis, findings,limitations, and managerial implications.Individual PresentationStudent will present the research findings to the lecturer (who will act as thehypothetical client).This task is individual for project course.Total Mark:Presentation 100%Final report 100% Kent Institute Australia Pty. Ltd.Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458Version 2: 11th October, 2019 Page 2 of 5 TEQSA Provider Number: PRV12051 Weighting:Presentation 5%Final Report 25%Students are advised that submission of an Assessment Task past the due date without a formally signedapproved Assignment Extension Form (Kent Website MyKent Student Link> FORM – Assignment ExtensionApplication Form – Student Login Required) or previously approved application for other extenuatingcircumstances impacting course of study, incurs a 5% penalty per calendar day, calculated by deduction fromthe total mark.For example. An Assessment Task marked out of 40 will incur a 2 mark penalty for each calendar day.More information, please refer to (Kent Website MyKent Student Link> POLICY – Assessment Policy & Procedures– Student Login Required) ASSESSMENT DESCRIPTION:Final ReportYour group must submit an integrated, complete research report (limit 2,500 words).The report should have the following structure:1. Brief Introduction of research problems & objectives, including research questions or hypotheses (300 words)2. Methodology & Data Collection procedure (600 words)3. Data Analysis procedure (200 words)4. Results of the data analysis (900 words)5. Managerial Implications based on the result (400 words)6. Limitations (100 words)PresentationStudent will present the research findings to the lecturer (who will act as the hypothetical client). This task isindividual for project course.ASSESSMENT SUBMISSION:The final report will be due at the end of week 10. Presentation slides, written project assignment, and supportingmaterials (if any) must be submitted online in Moodle. All materials MUST be submitted electronically in MicrosoftOffice format. Other formats may not be readable by markers. Please be aware that any assessments submittedin other formats will be considered LATE and will lose marks until it is presented in Microsoft Office format.No paper based or hardcopy submission will be accepted.For assistance please speak to our Academic Learning Skills Coordinators, (Sydney [email protected];Melbourne [email protected]). They can help you with understanding the task, draft checking, structure,referencing and other assignment-related matter.MARKING GUIDE (RUBRIC – REPORT): MarkingCriteriaFail (0-9.5)Pass (10 – 12.5)Credit (13 -14.5)Distinction (15-16.5)High Distinction (17-20)Research/20Little evidence ofresearch Sources aremissing, inappropriate,poorly integrated orlacking credibility. Lacksclear link of sources toarguments.Basic and soundresearch. Basic use ofsources to supportideas, generally wellintegrated, mostsources are credible_May be weaknessesResearch- is generallythorough. Good useof sources to supportideas, mostly wellintegrated, sourcesare credible. May beweaknesses withparaphrasing orThorough research isindicated. Very gooduse of sources tosupport ideas, wellintegrated, sources arecredible. May be minorweaknesses withThorough research isindicated. Professionaluse of sources to supportideas, well integrated,sources are credible. Veryminor, if any, weaknesseswith paraphrasing orintegration/application. Kent Institute Australia Pty. Ltd.Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458Version 2: 11th October, 2019 Page 3 of 5 TEQSA Provider Number: PRV12051 with paraphrasing orintegration/application.integration/application.paraphrasing orintegration/applicationContentAnalyses/30Lacks coherence; topicis poorly addressed;little analysis. Noevidence from externalresearch to support thecase material. Thediscussion is descriptiveand poorly sequenced.Is generally coherent;topic is addressed to areasonable depth withsome description.External research onconcepts relevant to thecase material issomehow obvious; theconcepts are analysedto a reasonable depth.There are someinconsistencies/weaknesses with theflow.Is coherent and flowswell; topic isaddressed quite well.External research onconcepts relevant tothe case material isobvious; the conceptsare analysed quitewell. There may besome inconsistencies/weaknesses withflow.Is very coherent andflows well; topic isaddressed quite well.External research onconcepts relevant tothe case material isobvious; the conceptsare analysed in depth.There may be minorinconsistencies andweaknesses with flow.Professional work.Argument is verycoherent and flows well;topic is addressedthoroughly. Externalresearch on conceptsrelevant to the casematerial is of anoutstanding quality; theconcepts are analysed ingreat depth. Very minor,if any, inconsistenciesand weaknesses withflow.Structure/20The report is notappropriatelyformatted; more thantwo of the requiredsections are missing.The report format isgenerally correct butthe information underthe sections does notcompletely correspondto the requirements.Recommendations aremissing.The report format isalmost correct; theinformation under thesections correspondtoalmost all therequirements.Recommendationsare missing or do notderive from thediscussion.The report format iscorrect; all sections areincluded; theinformation under thesections corresponds tothe requirementsRecommendations donot suggest specificactions and do notderive from thediscussion.The report format iscorrect; all sections areincluded; the informationunder thesections corresponds tothe requirementsRecommendations dosuggest specific actionsand derive from thediscussionLanguage/Presentation/15The report is notappropriatelyformatted; more thantwo of the requiredsections are missing.The report format isgenerally correct butthe information underthe sections does notcompletely correspondto the requirements.Recommendations aremissing.The report format isalmost correct; theinformation under thesections correspondtoalmost all therequirements.Recommendationsare missing or do notderive from thediscussion.The report format iscorrect; all sections areincluded; theinformation under thesections corresponds tothe requirementsRecommendations donot suggest specificactions and do notderive from thediscussion.The report format iscorrect; all sections areincluded; the informationunder thesections corresponds tothe requirementsRecommendations dosuggest specific actionsand derive from thediscussion.Referencing/15Poor standard ofwriting. Word limit maynot be adhered to.No referencing isevident or, if done, isinconsistent andtechnically incorrect. Noor minimal referencelist, mixed styles.Basic and soundstandard of writing;some errors inpunctuation, grammarand spellingBasic and soundattempt to referencesources; may be someinconsistencies andtechnical errors in style.Reference list isgenerally complete with1 or 2 referencesmissing.Good standard ofwriting; few errors inpunctuation,grammar and spelling.Good attempt toreference sources;inconsistencies andtechnical errors instyle. Fewinaccuracies inreference list and allreferences listed,weakness with flow.Very good standard ofwriting; very few orminor errors inpunctuation, grammarand spelling.Very good attempt toreference sources; veryminor inconsistenciesand technical errors instyle. Thorough andconsistent reference listand all referenceslisted.Professional standard ofwriting; no errors inpunctuation, grammarand spelling.Professional level ofreferencing andacknowledgment; noerrors of style evident.Thorough and consistentreference list and allreferences listed. MARKING GUIDE (RUBRIC – PRESENTATION): AssessmentAttributesFail (Unacceptable)0-49%Pass (Functional)50-64%Credit (Proficient)65-74%Distinction (Advanced)75 -84%High Distinction(Exceptional)85-100%Content40%Poor introduction, bodyand conclusion. Purposeis unclear. Main ideasunclear; structure of themain body incomplete.Conclusion/recommendations are missing. Thepresentation less than 8or greater than 17 mins.Basic introduction,bodyand conclusion.Purpose madesomewhat clear andpartially achieved.Basic and sound ideas;structure of the mainbody somewhatcomplete. Conclusion/recommendations aremissing or irrelevantto the main ideas.Presentation timeGood introduction, bodyand conclusion. Purposemade clear and achieved.Good ideas: the structureof the main body is almostcomplete. Conclusionsummarizes presentation;recommendationsrelevant/derive from themain ideas. Presentationtime 13 – 15 mins.Very good introduction,body and conclusion.Purpose made clear andachieved. Very goodideas: the structure ofthe main body iscomplete. Conclusionsummarizespresentation;recommendationsderive from the mainideas; suggest specificactions. Presentationtime 13- 15mins.Excellent introduction,body and conclusion.Purpose made very clearand achieved. Excellentideas: the structure of themain body is complete; theideas are thoroughlyanalysed. Presentationtime 13 and 15 mins. Kent Institute Australia Pty. Ltd.Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458Version 2: 11th October, 2019 Page 4 of 5 TEQSA Provider Number: PRV12051 13 – 15 mins.Presentation20%Poor use of voice, nonverbal communication,and language by all teammembers. No eyecontacts. Full text wasread from slides ornotes. Nervousnessindicated lack ofpractice.Basic and sound use ofvoice, non-verbalcommunication, andlanguage by some ofteam members. Someeye contacts. Someevidence of practice;great part of the textwas read from slidesor notes.Good use of voice, nonverbal communication,and language. Adequateeye contact. Confidentpresentation evidencepractice: only a small partof the text was read fromslides or notes.Very good use of voice,non-verbalcommunication, andlanguage. Very good eyecontact. Confidentpresentation evidencepractice: very limitedpart of the text was readfrom slides or notes.Excellent use of voice,non-verbalcommunication, andlanguage. Excellent eyecontact. Obviously wellrehearsed and delivered.VisualAids20%No visual aids used, orvisual aids were poorlydesigned and did not aidcomprehension.Sound use of visualaids; adequate to aidcomprehension.Good use of visual aids;well designed and aidedcomprehension.Very good use of visualaids; well designed andaided comprehension.Excellent use of visual aidsthat aidedComprehension.Appropriate amount ofinformation on slidesProfessionalism20%All team members werein informal attire andstyle; did not conform todirections; disorganized.unprepared; unfamiliarwith the order ofinformation in slides.Some of teammembers were ininformal attire andstyle, somehowprepared and familiarwith the order ofinformation in slides.Not equalparticipation by allteam members.Most of the teammembers were in formalattire and style; most ofadequately prepared andfamiliar with the order ofinformation in slides.Not equal participation byall team members.All team members werein formal attire andstyle; most of wellprepared. Almost allteam membersparticipated equally inpresentation.All team members were informal attire and style;well prepared. All teammembers participatedequally in presentation. GENERAL NOTES FOR ASSESSMENT TASKSContent for Assessment Task papers should incorporate a formal introduction, main points, and conclusion.Appropriate academic writing and referencing are inevitable academic skills that you must develop anddemonstrate in work being presented for assessment. The content of high quality work presented by a studentmust be fully referenced within-text citations and a Reference List at the end. Kent strongly recommends yourefer to the Academic Learning Support Workshop materials available on the Kent Learning Management System(Moodle). For details please click the link http://moodle.kent.edu.au/kentmoodle/mod/folder/view.php?id=3606and download the file titled “Harvard Referencing Workbook”. This Moodle Site is the location for Workbooksand information that are presented to Kent Students in the ALS Workshops conducted at the beginning of eachTrimester.Kent recommends a minimum of FIVE (5) references in work being presented for assessment. Unless otherwisespecifically instructed by your Lecturer or as detailed in the Unit Outline for the specific Assessment Task, anypaper with less than five (5) references may be deemed not meeting a satisfactory standard and possibly be failed.Content in Assessment tasks that includes sources that are not properly referenced according to the “HarvardReferencing Workbook” will be penalised.Marks will be deducted for failure to adhere to the word count if this is specifically stated for the Assessment Taskin the Unit Outline. As a general rule there is an allowable discretionary variance to the word count in that it isgenerally accepted that a student may go over or under by 10% than the stated length.GENERAL NOTES FOR REFERENCINGReferences are assessed for their quality. Students should draw on quality academic sources, such as books,chapters from edited books, journals etc. The textbook for the Unit of study can be used as a reference, but notKent Institute Australia Pty. Ltd.Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458Version 2: 11th October, 2019 Page 5 of 5 TEQSA Provider Number: PRV12051the Lecturer Notes. The Assessor will want to see evidence that a student is capable of conducting their ownresearch. Also, in order to help Assessors determine a student’s understanding of the work they cite, all in-textreferences (not just direct quotes) must include the specific page number(s) if shown in the original. Beforepreparing your Assessment Task or own contribution, please review this ‘YouTube’ video (Avoiding Plagiarismthrough Referencing) by clicking on the following link: link:http://moodle.kent.edu.au/kentmoodle/mod/folder/view.php?id=3606A search for peer-reviewed journal articles may also assist students. These type of journal articles can be locatedin the online journal databases and can be accessed from the Kent Library homepage. Wikipedia, onlinedictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, butshould not be over-used – these should constitute no more than 10% of your total list of references/sources.Additional information and literature can be used where these are produced by legitimate sources, such asgovernment departments, research institutes such as the National Health and Medical Research Council (NHMRC),or international organisations such as the World Health Organisation (WHO). Legitimate organisations andgovernment departments produce peer reviewed reports and articles and are therefore very useful and mostlyvery current. The content of the following link explains why it is not acceptable to use non-peer reviewed websites(Why can’t I just Google?): https://www.youtube.com/watch?v=N39mnu1Pkgw(Thank you to La Trobe University for access to this video).
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