Analyze the following case study. The case explains the importance of distribution partnerships and the complexity of marketing channel decisions. After reading the case study, address the following topics: – What are the potential pros and cons of Perry Ice Cream’s direct sales distribution channel? – What are the potential pros and cons of collaborating/partnering with this national brand? – Evaluate the marketing channel options and describe the value channel members provide. – Assuming that Perry’s leadership decides to carry the competitors’ products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why? Requirements: Title page with your name and assignment number and title. References using current APA (Links to an external site.) in-text citations. Written in essay format with at least three sections: an introduction, body (using subject headers, address the 4 topics), and wrap-up or summary. Remember, ensure that the pages are exclusive of the cover and the reference pages. Also, ensure that you include all the references you use in finding research for this assignment paper. References should be at least three for the paper. All references, citation, and writing should follow the APA formatting and styling guidelines. Finally, ensure you focus on the assignment topic in detail. Ensure that you follow the instructions provided keenly. Marking of the assignment is on how you do the task and how you submit the assignment too. In case of any question feel free to ask your instructor for more guidelines before doing the assignment.
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