Analyze the following case study. The case explains the importance of distribution partnerships and the complexity of marketing channel decisions. After reading the case study, address the following topics: – What are the potential pros and cons of Perry Ice Cream’s direct sales distribution channel? – What are the potential pros and cons of collaborating/partnering with this national brand? – Evaluate the marketing channel options and describe the value channel members provide. – Assuming that Perry’s leadership decides to carry the competitors’ products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why? Requirements: Title page with your name and assignment number and title. References using current APA (Links to an external site.) in-text citations. Written in essay format with at least three sections: an introduction, body (using subject headers, address the 4 topics), and wrap-up or summary.
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