Applied Marketing Analytics | My Assignment Tutor

This document is for Coventry University students for their own use in completing their assessed work for this module and should not bepassed to third parties or posted on any website. Any infringements of this rule should be reported to [email protected]Assignment Brief TemplatePage 1 of 6Faculty of Business and LawAssignment Brief Mode E and R Regulations Module Title:Applied MarketingAnalyticsModule Code:7031SSLModule Leader:Dr AbdulrahmanAl-Surmi AssignmentNumberCoursework 1Assignment TitleThe Analytics of Key MarketingAreasAssignmentCredits10 Credits Release Date:17/05/2021SubmissionDate/Time:02/07/2021 18:00:00SubmissionTime and Place:Submission throughTurnitin ONLY Assessment InformationThis coursework is designed to assess learning outcomes:1. Understand and utilise major quantitative analytical tools that are used to gather and analyse marketingrelated research data.2. To Interpert the results of marketing data analysis.3. Critically evaluates findings, derive the implactions of such finidngs and have an understanding of howthese would be applied in a commercial environment.4. Be critical consumers of existing and commissioned marketing research.This coursework is an individual report.This document is for Coventry University students for their own use in completing their assessed work for this module and should not bepassed to third parties or posted on any website. Any infringements of this rule should be reported to [email protected]Assignment Brief TemplatePage 2 of 6Instructions to StudentsPrepare a short report for an organisation of your choice. Your report should critically analyse and evaluate theorganisation’s data using Binary Logistic Regression Analysis.As a detailed guide for your report you should consider the following:1. Overview: An overview of the organisation and the scope of that marketing area discussing to whatextent the marketing of the organisation is shaped and influenced by this function, and its contributionto organisational performance. (300 words)2. Summarising Marketing Data Obtained: Use the dataset you have gathered to visualise the data usingappropriate tables and graphs as well as identifying and discussing the key variables to be considered.(500 words)3. Computing Biinary Logistic Regression Analysis: An analysis of the key variables identified using thebinary logistic regression analysis technique as well as discussing the analytics capabilities of theorganisation. (700 words)4. Discussion and Evaluation of the Outcome: Discussion of binary logistic regression analysis outcomeemployed in the organisation and explaining the outcome values. (700 words)5. Conclusions and Recommendations: Conclude on your findings and make quantitativerecommendations for improvement. (300 words)6. Presentation Style: Present report in a professional manner, free-grammatical errors, and visuallyappealing.Criteria for AssessmentThis table details the weightings of the six criteria by which your work will be assessed. CriteriaMarks1. Overview10%2. Summarising Marketing Data Obtained20%3. Computing Multiple Regression Analysis25%4. Discussion and Evaluation of the Outcome25%5. Conclusions and Recommendations10%6. Presentation Style10%Total100% Word Count• The word count is 2500• There will be a penalty of a deduction of 10% of the mark (after internal moderation) for workexceeding the word limit by 10% or more.• The word limit includes quotations and citations, but excludes the references list.This document is for Coventry University students for their own use in completing their assessed work for this module and should not bepassed to third parties or posted on any website. Any infringements of this rule should be reported to [email protected]Assignment Brief TemplatePage 3 of 6How to submit your assessmentThe assessment must be submitted by 18:00:00 on 02/07/2021. No paper copies are required. You can accessthe submission link through the module web.• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care toensure that you have fully submitted your work.• Please ensure that you have submitted your work using the correct file format, unreadable files will receivea mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by themodule leader.• All work submitted after the submission deadline without a valid and approved reason (see below) will begiven a mark of zero.• The University wants you to do your best. However we know that sometimes events happen which meanthat you can’t submit your coursework by the deadline – these events should be beyond your control andnot easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks,or if you need longer, you can apply for a deferral, which takes you to the next assessment period (forexample, to the resit period following the main Assessment Boards). You must apply before the deadline.You will find information about the process and what is or is not considered to be an event beyond yourcontrol at https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx• Students MUST keep a copy and/or an electronic file of their assignment.• Checks will be made on your work using anti-plagiarism software and approved plagiarism checkingwebsites.GUIDELINES AND BACKGROUND TO THIS ASSIGNMENTPlagiarismAs part of your study you will be involved in carrying out research and using this when writing up yourcoursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and thatyou do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable tocopy from another source without acknowledging that it is someone else’s writing or thinking. This includesusing paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works ofothers. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, pleasevisit www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by completing theGood Academic Practice quiz available.Self-plagiarism or reuse of work previously submittedYou must not submit work for assessment that you have already submitted (partially or in full), either for yourcurrent course or for another qualification of this and any other university, unless this is specifically provided forin your assignment brief or specific course or module information. Where earlier work by you is citable, ie. it hasalready been published/submitted, you must reference it clearly. Identical pieces of work submittedconcurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannotgain credit for the same work twice.The University VLE includes a plagiarism detection system and assessors are experienced enough to recogniseplagiarism when it occurs. Copying another student’s work, using previous work of your own or copying largesections from a book or the internet are examples of plagiarism and carry serious consequences. If you are abusiness student and joined Coventry University in September 2020 or later please use APA 7th editionreferencing, if you joined prior to this date you may use APA or the existing Harvard Reference Style (Coventryversion) that you are familiar with. Law students should use OSCOLA. Please be consistent in the referencingstyle that you use and use it correctly to avoid a case of plagiarism or cheating being brought. If you are unsure,please contact the Centre for Academic Writing, your Progress Coach or a member of the course team.Return of Marked WorkYou can expect to have marked work returned to you within 10 working days. If for any reason there is a delayyou will be kept informed. Marks and feedback will be provided online. As always, marks will have beeninternally moderated only, and will therefore be provisional; your mark will be formally agreed later in theyear once the external examiner has completed his / her review.This document is for Coventry University students for their own use in completing their assessed work for this module and should not bepassed to third parties or posted on any website. Any infringements of this rule should be reported to [email protected]Assignment Brief TemplatePage 4 of 6 Banding90-100%• Exceptional knowledge base exploring, critically analysing and evaluating the disciplineand its theory with extraordinary originality and autonomy.• Demonstrates an exceptional command of relevant critical analytical and/or evaluativetechniques, and the ability to apply these to new and/or abstract information andsituations. Shows an exceptional appreciation of the limits and/or appropriate uses ofparticular analytical approaches, where relevant. Knowledge and understanding oftheory, where relevant, is of an exceptional detail. High level of appreciation of the limitsof theory demonstrated throughout the work, where relevant Approach to assessmenttask is clearly, appropriately and consistently theoretically informed across all relevantlearning outcomes.• Exceptional exploration of wider academic sources with a high degree of independentlearning which exceeds the assessment brief. Sources have been accurately interpretedand integrated with flawless synthesis, leading to innovative and interesting ideas.• Exceptional answer with coherent and logical presentation of ideas. The answer exhibitsa clear argument/line of reasoning with flair and originality. Discipline specificvocabulary used with precision and academic style applied well throughout. Nolanguage errors present and referencing in the CU version of Harvard has beenemployed in an accurate manner.• Excellent presentation style. Student maintains good posture most of the timeOccasional gestures that supplement and match verbal points. Student’s graphicsexplain and reinforce screen text and presentation. Clear, legible, attractive, supplementand demonstrate key points.80-89%• Outstanding knowledge base exploring, critically analysing and evaluating the disciplineand its theory with clear originality and autonomy.• Demonstrates an outstanding command of relevant critical and/or evaluative analyticaltechniques, and the ability to apply these to new and/or abstract information andsituations. Shows an outstanding appreciation of the limits and/or appropriate uses ofparticular analytical approaches. Knowledge and understanding of theory, whererelevant, is of an outstanding detail. Appreciation of the limits of theory demonstratedthroughout the work. Approach to assessment task is clearly, appropriately andconsistently theoretically informed across all relevant learning outcomes.• Outstanding exploration of wider academic sources with a high degree of independentlearning which exceeds the assignment brief. Sources have been accurately interpretedand integrated with a high degree of synthesis, leading to innovative and interestingideas.• Outstanding answer with coherent and logical presentation of ideas. The answerexhibits a clear argument/line of reasoning with flair and originality. Discipline specificvocabulary used with precision and academic style applied well throughout. Nolanguage errors present. Referencing in the CU version of Harvard has been employedin an accurate manner.• Outstanding presentation. Student maintains good posture most of the time, Occasionalgestures that supplement and match verbal points. Student’s graphics explain andreinforce screen text and presentation. Clear, legible, attractive, supplement anddemonstrate key points.70-79%• Excellent knowledge base that supports critical analysis and/or evaluation and problemsolving in theory and/or practice within the discipline, with considerable originality.• Makes excellent use of a range of relevant critical analysis and/or evaluative techniques,and applies these to new and/or abstract information and situations. Shows welldeveloped ability to compare alternative theories and apply them to the context of theassessment task and all learning outcomes. Demonstrates a detailed, accurate,systematic theoretical understanding. Appropriately selected theoretical knowledge isintegrated into the overall assessment task and all learning outcomes. This document is for Coventry University students for their own use in completing their assessed work for this module and should not bepassed to third parties or posted on any website. Any infringements of this rule should be reported to [email protected]Assignment Brief TemplatePage 5 of 6 • Excellent exploration of wider academic sources with evidence of independent learningwhich may exceed the assignment brief. Sources have been accurately interpreted andintegrated, with accurate synthesis of research leading to original and interesting ideas.• Excellent answer with coherent and logical presentation of ideas. The answer exhibits aclear argument/line of reasoning with flair and originality. The answer is entirelyrelevant and focused. Discipline specific vocabulary used with precision and academicstyle applied well throughout. No language errors present. Referencing in the CU versionof Harvard has been employed in an accurate manner.• Excellent presentation. Student maintains good posture most of the time, Occasionalgestures that supplement and match verbal points. Student’s graphics explain andreinforce screen text and presentation. Clear, legible, attractive, supplement anddemonstrate key points.60-69%• Very good knowledge base that supports critical analysis and/or evaluation andproblem-solving in theory and/or practice within the discipline, with some originalitydisplayed.• Makes good use of established techniques of critical analysis and/or evaluation, relevantto the discipline. Shows a developing ability to compare alternative theories and/oranalytical approaches, where relevant. Shows a systematic and accurate understandingof key theories, where relevant, which are appropriately applied within the context ofthe assessment task and learning outcomes.• Very good evidence of wider academic reading and independent learning. Sources havebeen accurately interpreted, integrated, with evidence of synthesis leading to originalideas.• Very good answer with coherent and logical presentation of ideas. The answer isrelevant and focused with a clear argument/line of reasoning. Discipline specificvocabulary is used well and academic style applied throughout. Minor language errorsmay be present but do not impact on clarity of expression. Referencing in the CU versionof Harvard is accurate.• Student presents information in logical sequence which audience can follow. Student’sgraphics relate to text and presentation. Explores and critically analyses key areas.Justified personal opinions/ideas. Very good recommendations, plans for improvement50-59%• Good knowledge base that supports some critical analysis and/or evaluation andproblem-solving in theory and/or practice within the discipline.• Good use of established techniques of critical analysis and/or evaluation, relevant to thediscipline. Sound descriptive knowledge of key theories, where relevant, with someappropriate application• Good evidence of wider academic reading and independent learning. Sources have beeninterpreted and integrated, with some attempt at synthesis• Good answer with coherent and logical presentation. The answer is largely relevant butlacks focus at points. Evidence of an argument/line of reasoning. Discipline specificvocabulary is used and academic style applied throughout. Minimal language errors arepresent but does not impact on clarity. Referencing in the CU version of Harvard ismostly accurate.• Good knowledge of wider academic reading. Uses emphasis, pauses, and vocal changesto highlight words and potentiate audience response.40-49%• Satisfactory knowledge base demonstrating comprehension and formulation of basicknowledge with some omissions at the level of theoretical understanding.• Limited ability to discuss theory and solve problems within the discipline.• Makes satisfactory but limited use of established techniques of critical analysis and/orevaluation, relevant to the discipline. Selection of theory, where relevant, is satisfactorybut application and/or understanding is limited.• Satisfactory evidence of wider academic reading, but with minimal attempt to movebeyond the recommended texts. Interpretation of sources is acceptable, but there maybe some instances of misunderstanding. Poor synthesis of theories and concepts withinthe discipline. This document is for Coventry University students for their own use in completing their assessed work for this module and should not bepassed to third parties or posted on any website. Any infringements of this rule should be reported to [email protected]Assignment Brief TemplatePage 6 of 6 • Satisfactory answer with some attempt at coherence and logical presentation. Theanswer contains some irrelevant material and lacks focus at points. Some disciplinespecific vocabulary is used and an attempt at academic writing style is made. There is anattempt at an argument/ line of reasoning. Some language errors may be present whichimpacts on clarity at times. Referencing in the CU version of Harvard is mostly accuratebut with some errors.• Student occasionally uses graphics that rarely support text and presentation. Illegible,inconsistent, irrelevant graphics. Student incorrectly pronounces terms.35-39%• Outcomes not or partially met. Restricted knowledge base. Limited understanding ofdiscipline and ethical issues. Difficulty with linking theory and problem solving indiscipline.• Attempts at critical analysis and/or evaluation are ineffective and/or uninformed by thediscipline. Knowledge of theory inaccurate and/or incomplete, where relevant. Choiceof theory inappropriate. Application and/or understanding is very limited.• Limited evidence of wider reading at an academic level. Sources used may beinappropriate and interpreted poorly. Little evidence of integration or synthesis ofdiscipline specific theories and concepts.• Answer is limited and lacks coherence and logical presentation. The answer containsirrelevant material and lacks focus throughout with no argument/line of reasoning.Language errors are present and impact on clarity of expression. No attempt at usingdiscipline specific vocabulary and inconsistent application of academic writing style.Referencing in the CU version of Harvard is inconsistent.• Student mumbles, incorrectly pronounces terms, and speaks too quietly for students inthe back of class to hear. Speaking too fast or slow. Student uses superfluous graphicsor no graphics.• Student’s presentation has four or more spelling errors and/or grammatical errors.0-34%• Little or no evidence of knowledge base. Little evidence of understanding of discipline.Significant difficulty with theory and problem solving in discipline.• Lacks any critical analysis and/or evaluation. Absence of relevant theoretical contentand/or use of theory, where relevant.• Inadequate or no evidence of reading at an academic level with poor application ofsources and ideas. Answer is likely to include inappropriate references which aremisunderstood and not integrated. Possibility of plagiarism OR no evidence of academicresearch. Answer may not be research based.• Answer is inadequate with serious flaws in coherence and presentation. Poorlystructured with multiple language errors which impact on clarity. No attempt at subjectspecific vocabulary or inaccurately used. No evidence of academic writing style. Weakapplication of CU version of Harvard referencing style.• Student uses superfluous graphics or no graphics. Student’s presentation has four ormore spelling errors and/or grammatical errors.

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

Leave a Reply

Your email address will not be published. Required fields are marked *