You are required to research and analyse the global market environment, assess marketing factors and risks and identify the viability of international marketing opportunities.
This assessment task requires you to research and analyse the global market environment and identify two international marketplaces that you would like to penetrate. Access and read an organisation’s international marketing evaluation documents, strategic plans and marketing plans before you begin, to assist you with this project.
You are required to select a product that is made and manufactured in Australia and two countries that you would like to export the product to.
You are required to document an analysis of the global business environment, assess market factors and risks and provide recommendations as to which of your two chosen countries would be more viable to market to. You are required to conduct a SWOT and PESTLE analysis as well as a risk assessment on the two counties that you would like to market to.
You are then required to conduct a cost-benefit analysis on each of the international marketing opportunities and identify which opportunity is more viable.
Review the global market.
Select one Australian made and manufactured product to market internationally.
Review the global market to determine the viability of international marketing opportunities and select two international countries to market the product to.
You are required to submit a detailed, clear and concise report, remembering to reference your sources of information.
Identify risk factors
Based on the information that you have researched, you are now required to assess the opportunities and risk factors associated with the international marketing opportunities that you have chosen.
Report on international marketing viability
You are now required to conduct a cost-benefit analysis to determine if marketing your chosen product to your two chosen international marketplaces would be viable.
You are required to submit a cost-benefit analysis for each of your chosen international marketplaces.
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