Strength of Business Idea For each Item | My Assignment Tutor

CHAPTER 3 I FEASIBIUTY ANALYSISAPPENDIX 3.1 First ScreenPart 1: Strength of Business Idea For each Item, circle the most appropriate answer and make note of the (1), (0), or (+1) score. Extent to which the idea: • Takes advantage of an environmental trend • SolVes a problem • Addresses an unfilled gap In the marketplace 2. Timeliness of entry to market 3. Extent to which the idea “adds value” for its buyer or end user 4. Extent to which the customer is satisfied by competing products that are already available 5. Degree to which the Idea requires customers to change their basic practices or behaviorsPart 2: Industry-Related IssuesNumber of competitors 2. Stage of industry life cycleGrowth rate of industry 4. Importance of Industry’s products and/or services to customers 5. Industry operating margins127Low Potential (-1) Moderate Potential (0) High Potential (+1)WeakNot timely LowVery satisfiedSubstantial. changes requiredLow Potential (-1)Many Maturity phase or decline phase Little or no growth “Ambivalent”LowModerateModerately timely MediumModerately satisfiedModerate changes requiredModerate Potential (0)Few Growth phaseModerate growth “Would like to have”ModeratePart 3: Target Market and Customer-Related Issues Low Potential (1)StrongVery timely HighNot very satisfied or ambivalentSmall to no changes requiredHigh Potential (+1)None Emergence phaseStrong growth “Must have”HighModerate Potential (0) High Potential (+1)Identification of target market for the proposed new venture 2. Ability to create “barriers to entry” for potential competitors 3. Purchasing power of customers 4. Ease of making customers aware of the new product or service 5. Growth potential of target market■1,1■..■■■Difficult to IdentifyUnable to createLow LowLowMay be able to identify May or may not be able to create Moderate ModerateModerateIdentified Can create High High HighPart 4: Founder- (or Founders- I Related Issue. Low Potential (-1) Moderate Potential (0) High Potential (+1)Founder’s or founders’ experience In the industry 2. Founder’s or founders’ skills as they relate to the proposed new venture’s product or serviceNo experience Moderate experience No skills Moderate skillsExperienced Skilled(continued)


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