BUMN067H5 Buyers Behaviour|Influence of Children

Questions

 

Question 1

Explain the influence of children on family buying roles and decision-making with particular reference to one of the European structures, and using some offerings as examples.

 

Question 2

Describe cultural production systems in relation to the concept of beauty as portrayed by the cosmetics industry.

 

Question 3

Examine the components of ‘habitual’ decision-making in the context of a product category of your choice.

 

Question 4

Describe classical operant conditioning and indicate how marketers can apply this behavioural learning theory in their work.

 

Question 5

Clarify the workings of sensory systems and the role of perceptual selection in providing opportunities to brands.

 

Question 6

Elaborate on the significance of global consumer culture with regards to the existence, or otherwise, of an ‘ethical’ consumer.

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