CHM601 Contemporary Hotel Marketing | My Assignment Tutor

CHM601 –REPEAT ASSESSMENT BRIEF 1CHM601 Contemporary Hotel MarketingSupplementary Assessment BriefPrepare A ReportReport 1500-2000 words Pass/FailYou have five (5) days to complete this assessment.Your Report TopicThroughout the semester this unit has identified key theories and concepts for effectivelymarketing hotels. We have explored how hospitality marketing has been transformed overrecent years, driven by advances in technology which in turn have changed consumer’sbuying habits.The impacts of COVID 19 on our local industry has drastically reduced occupancy andrevenue. The application of technology to stay in touch with and remain relevant to yourpast and potential customers, has become an imperative for survival. Clearly identify andexplain three marketing strategies hotels have or could adopt to achieve this goal.Format:Tense: Third personStyle: Report form – grammatically correctSize: 11 pointSpacing: 1.5 linesJustification: Fully justifiedIndentation: First lineReferencing: APA 7th Edition accepted. No footnotes.Submission instructions are as per accompanying communication.Take note of the deadline.CHM601 –REPEAT ASSESSMENT BRIEF 2Report Structure1. BMIHMS Cover Page2. IntroductionYou need to define what you are going to talk about in your report. All reports are written for apurpose – what is the purpose of your report? Then what will you be covering.3. Body of Report (use headings and where needed subheadings)Each paragraph within the body of the report elaborates on one major point (in this case aspecific strategy) in the development of the overall discussion (although some points mayconsist of a number of sub-points, each of which will need a paragraph). The main point in eachparagraph needs to be clearly stated in the form of a topic sentence,(the paragraphs firstsentence) which is then supported with evidence.Marketing Strategy OneMarketing Strategy TwoMarketing Strategy Three4. ConclusionIn the conclusion: You need to highlight the key strategies proposed and why they are relevantto hotel marketing in the age of COVID. Avoid introducing new material.5. Reference ListYour reference list must contain references from the essential text (Reid & Bojanic) and aminimum of 8 credible academic sources. Please note the link provided.Reid, R.D., & Bojanic, D.C., Hospitality Marketing Management, 6th Edition, Wiley PublishersAvailable online in the school library.


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