Data Driven Decisions for Business | My Assignment Tutor

MSc ManagementData Driven Decisions for BusinessCoursework Assessment BriefSubmission mode: Turnitin online access1. General Assessment Guidance Your summative assessment for this module is made up of this Coursework submission whichaccounts for 100% of the marksPlease note late submissions will not be marked.You are required to submit all elements of your assessment via Turnitin online access. Onlysubmissions made via the specified mode will be accepted and hard copies or any other digitalform of submissions (like via email or pen drive etc.) will not be accepted.For coursework, the submission word limit is 1,050 words. You must comply with the word countguidelines. You may submit LESS than 1,050 words but not moreDo not put your name or contact details anywhere on your submission. You should only putyour student registration number (SRN) which will ensure your submission is recognised in themarking process.A total of 100 marks are available for this module assessment, and you are required to achieveminimum 50% to pass this module.You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case ofplagiarism.You can find further information on Harvard Referencing in the online library on the VLE. You canuse the following link to access this information: BPP University has a strict policy regarding authenticity of assessments. In proven instances ofplagiarism or collusion, severe punishment will be imposed on offenders. You are advised toread the rules and regulations regarding plagiarism and collusion in the GARs and MOPP whichare available on VLE in the Academic registry section. You should include a completed copy of the Assignment Cover sheet. Any submission withoutthis completed Assignment Cover sheet may be considered invalid and not marked. 2. Assessment Brief2.1. ScenarioYou have recently been employed as a data analyst in a consultancy called Wood From theTrees (WFTT). The consultancy was established 10 years ago and specialises in helpingcompanies that don’t have the skills to analyse data to support business decisions. WFTThave successfully established a strong reputation and they are now working withinternationally recognised brands.As WFFTs expands they continue to bring in new employee’s. The recruitment strategy is toemploy less experienced people and give them the support and development they need tosucceed in the company. They like recruits to have a broad management experience and notbe specialist analysts because they offer more commercially viable recommendations.As part of the approach to introducing you to how the company works WFFT have asked youto complete a number of initial tasks to ensure that you have a grounded knowledge andunderstanding of the company. This is your opportunity to demonstrate your capability andgive them the confidence to let you run your own project in the future. The responses torequests detailed below should be included in a summary Word report that you save andsubmit in a PDF file.2.2. FormativeWeek 11. Summarise the key changes and trends that are leading to the increased importance ofdata analysis in companies250 words. 10 MarksWeek 2WFTT have recently taken on a new client – they are mid sized high end luxury internationaljewellery chain called Bangles. The first phase of the project for Bangles is to understand theperformance of the company. To do this you have been asked to define the data request tobe sent to Bangles. A data request is a table that lists the data you would like Bangles tosend and which will then be used for the analysis. As an example – the data request isexpected to include sales by key category by month by market (e.g United Kingdom)2. Produce a summary table which describes the data and the business function withinBangles that you expect to be responsible for providing this data. Your line manager hasindicated that they expect you to cover both financial and non financial data and at least6 different types of data be requested (for example sales, profit)250 words. 10 MarksWeek 3Bangles has provided an extract of data – which your line manager has made available toyou in a spreadsheet (see separate Excel file). You have been asked to complete an initialreview of the data and to create relevant descriptive statistics3. Highlight any issues you can see in the data – and describe how you identified them.Justify what you will do to resolve each issue that you identify150 words. 10 marks4. Create the following statisticsA. Total volume and sales value by monthB. Average prices per month by category and totalC. Total volume and sales by category and total by year and by quarterD. Year on year volume, sales value and average price by category and totalInclude a summary table of C and D in your report20 marksWeek 4A key step in any project that your company delivers is to take the data and present it back tothe client in a visual form. Your line manager has asked you to complete this work5. Using the descriptive statistics that you have calculated in your answer to part (4) createup to 4 charts to visualise the data and copy these charts into the submission. You needto have at least 1 example of the following types of charta. At least one of your charts needs to use a secondary axis (e.g. the chart needs tohave a line and bar shown on separate axes)b. A stacked bar chart30 marks6. Include a short commentary for each chart that explains what is being presented, why itmatters and highlights any follow up questions you think are relevant400 words. 20 marks


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