Marketing – Essay Blazers

How Trader Joe’s Creates Meaningful Brand Touchpoints

Trader Joe’s, a popular grocery store chain, has earned tremendous loyalty and a cult-like following.  A trip to Trader Joe’s may lead the consumer to encounter a tricky parking situation, crowded aisles, and long checkout lines.  There are no sales, coupons, or loyalty cards. Yet Trader Joe’s leads in customer satisfaction and employee engagement. Why has the company earned such a devoted following?  Trader Joe’s doesn’t aim to automate or streamline the shopping process–the goal is to make shopping fun.

The store provides a sensory-filled in-store experience. Walking into the store gives the consumer the feeling of stepping off a cruise ship into a vibrant island paradise.  Store leaders wear Hawaiian print shirts.  The store has hand-written signs and zany product names.  Samples are often given out (pre-COVID times).  Kids get free stickers and have fun searching for the hidden stuffed animal.  

The experience provides a sense of being on a treasure hunt through limited run, experimental products.  Fans of the store love the affordable prices as well, and TJ’s “two-buck-chuck” wine is a customer favorite.  There are many private-label brands (which means these can’t be purchased at other grocery stores), which adds to loyalty.  

Trader Joe’s is known for its engaged employees.  The employees seem to love working there and display high levels of enthusiasm.  Instead of just asking customers how they’re doing, the cashiers often ask or comment on things unique to the customer.  It’s not unusual for an employee to start juggling oranges or performing some similar lighthearted activity.  

While Trader Joe’s doesn’t offer online commerce, its website does offer some novel touchpoints.  For example, there’s a monthly podcast–each episode can be found on the website.  Other resources on the website include recipes, articles on entertaining, stories on featured products, and guides on everything from creating tulip arrangements to building a better skincare routine.  


Describe how the brand touchpoints at Trader Joe’s provide emotional, self-expressive, and social benefits.  Be specific, and be sure to not combine these 3 benefits into 1—discuss each in turn.  

 What recommendations would you make on how to improve brand touchpoints?  Please be specific here and include your original thoughts.

For instructions on how to upload this assignment through Turnitin, please review this instructional video Submitting a Case Study through Turnitin (Links to an external site.).  The page limit for content (excluding references) is 2 pages, double or line and a half spacing, 12 point font.  Citations and references to outside sources must be used and formatted properly according to APA or MLA.  See OWL (Links to an external site.) for guidelines and examples.

Calculate the price of your order

We’ll send you the first draft for approval by September 11, 2018 at 10:52 AM

The price is based on these factors:

Basic features

  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support

On-demand options

  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading

Paper format

  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Delivering a high-quality product at a reasonable price is not enough anymore.

That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more


Leave a Reply

Your email address will not be published. Required fields are marked *