HI6008 Business Research Assignment- data collection


Purpose of the assessment 

The purpose of this assessment is to ensure each student is able to demonstrate their application of relevant business research methodology, including proposed sample frame, data collection, analysis and interpretation.  


This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research report.
Assignment 3 – the Research Design and Methodology – is to ensure each student is able to contribute to the construction of a written report demonstrating their understanding of the business research paradigm, appropriate methodology, data collection, analysis and interpretation. 
You will work in a group of up to 3 persons. Your respective contributions will be governed by your Team Charter, which you produced at the same time as your Topic Approval submission. Additionally, you are required to append to this report a statement indicating ‘who wrote which sections’.
This assessment builds upon your Literature Review (assessment 2) in that you are now aware of what additional data is needed to lead you to the answer to your research question(s) (as defined in Topic Approval (assessment 1). Rather than search for additional secondary data, this methodology report requires you to specify what primary data you would hope to collect, by applying qualitative or quantitative methods. [Note that you are NOT required to actually go out and collect primary data].
In this assessment you will document what your team has decided as the most appropriate methodology. If you choose a quantitative approach, you will go ahead and state your hypothesis, how you intend to verify it, what data you need, how it can be collected and analysed. If you choose a qualitative approach, you will go ahead and decide which method is appropriate, how you would design the questionnaire (including a few example questions), and state how you would collate and interpret your data. [Note that you are NOT required to actually obtain primary data].

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