4EBUS001W Online Entertainment Management | My Assignment Tutor

4EBUS001W Online Entertainment Management Referred/Deferred In-Module Assessment (CW1) – 2020/21 Dr Panos Hahamis Westminster Business School University of Westminster 35 Marylebone Road LONDON NW1 5LS Email: [email protected] COURSEWORK BRIEF This coursework is worth 50% of the total module marks available for this module. This is an individual piece of work; therefore, you should not share ideas with others, while completing this work. Your task is to investigate “how online entertainment technologies (i.e., websites/online media and Apps) are transforming the sales of music, video and games to the end user”. You will show the results of your investigation in a PowerPoint presentation and a brief reflective report on your experiences during this investigation. Last year (06 March 2020), The City A.M. newspaper reported in an article1 that with regard to the online entertainment market, “Entertainment sales hit £7.8bn as streaming growth continues”. At the beginning of this year, (08 January 2021), The Guardian newspaper reported in an article2 how “UK lockdowns fuel record year for home entertainment spending”. Hence, online provision is overtaking the High Street in terms of visits and sales, which might provide some useful insight for your investigation. You need to prepare a presentation to provide the following: – A brief introduction of the situation; – Why you think High Street retailers are being left behind (you should consider the reasons pre- and during the Covid pandemic and not concentrate only on the latter); – Analysis about what High Street retailers offer and what online merchants offer; – Analysis about whether there is space for both High Street retailers and the online provision in the future of music, video and gaming; – Conclusions, including discussion about how online entertainment technologies has disrupted the marketplace for music, video and gaming. This assessment has TWO elements: 1. A PowerPoint presentation complete with reader’s notes (lasting for approximately 5 minutes +/- 1 minute should it was to be delivered); 2. An 600-word reflection about how you researched the problem brief and prepared your presentation. There is a requirement to submit both elements; if you fail to provide one part, a mark of zero will be awarded for this assessment. The following sections will explain each part of the required deliverables for this assessment: 1. Presentation: produce a PowerPoint presentation that should take five minutes to deliver if presented When preparing your presentation, you need to consider the following: 1. You should ONLY use PowerPoint to develop your presentation; 2. The presentation should be complete with reader’s notes. 2. Reflective Report: you will be required to write a personal reflection on what you learnt from researching the problem brief and preparing the presentation. The report has a maximum word count of 600 (excluding the title page and references). Please note you can only UPLOAD to Turnitin a single PDF file and therefore, you need to plan how you are going to submit your work from the beginning, by converting your PowerPoint presentation accordingly, and attaching the reflective essay – see guidance at the end. MARKING CRITERIA Presentation (70% of the assessment marks) Style and delivery of the presentation: 20% Introduction: 10% Analysis of the situation: 20% Analysis of the future of online provision: 10% Conclusion, including how online has disrupted the environment: 10% Reflective report (30% of the assessment marks) Reflection on researching the project brief: 15% Reflection on preparing the presentation: 10% Reflection on binding the presentation and reflective report together: 5% You should NOT ONLY just use online sources of information for this piece of work. There are many other sources such as reports, industry papers and periodicals, and statistics databases such as Mintel. Westminster Business School Marking Guide Level4No evidence to suggest that any learning has taken place beyond the most basic principles.1-9Makes no serious attempt to answer the question, and has little or no coherence. What little evidence exists to show that learning has taken place is interspersed with nonsense.10-19Makes a limited attempt to answer the question but demonstrates a clear lack of understanding of the issues concerned. Misunderstandings and errors of fact are likely to outweigh correct or meaningful statements. There is unlikely to be any referencing. The poor quality of the writing may make it difficult to read.20-29Attempts to answer the question but is only partly successful in doing so, with much irrelevant material included and much relevant material left out. Referencing is likely to be limited. It should show at least an emerging understanding of the issues, but is likely to Include some fundamental misunderstandings and/or errors of fact. It may well lack structure and be poorly written.30-39Makes a clear attempt to answer the question, but is likely to include material of doubtful relevance. It may well be based largely on a single text- book, or on lecture notes, but shows at least a basic understanding of the issues. There may be some significant misunderstandings or errors of fact. Structure may be confused and language clumsy.40-49Is clearly focused on the question and demonstrates a general understanding of the major issues without significant misunderstandings or errors of fact. It may well demonstrate a degree of naivety and is likely to be largely descriptive in nature. It should be properly referenced, but may be based on a limited number of sources, principally text-books. It should have a coherent structure, but may have some clumsy expression.50-59Demonstrates a detailed understanding of the major issues and at least a general awareness of problems and conflicting viewpoints. Reading is likely to go beyond basic textbooks, and should show at least an emerging ability to compare and contrast the arguments in different sources. It should be well-structured and well-written.60-69Demonstrates a full understanding of the major issues and a full awareness of problems and conflicting viewpoints. It should include references to secondary as well as tertiary sources (journal articles, monographs etc.) and should demonstrate at least an emerging ability to evaluate and criticize sources. The quality of argument should demonstrate a degree of sophistication and elegance.70-79Demonstrates a clear ability to evaluate and criticize sources and at least an emerging ability to apply original insight and thought to the issues under discussion. There should be at least a limited understanding of theoretical issues. If the analysis of primary data is included this should be conducted with at least a basic degree of competence.80-89Demonstrates a clear ability to apply original insight and critical thought to the issues under discussion, and a clear understanding of the problems and limitations of the approaches developed. It should demonstrate a degree of sophistication in the way in which theory and practice are integrated. If the analysis of primary data is included this should be conducted with complete competence and with a degree of sophistication.90-99Theoretically informed, with a high degree of originality and an effective integration of secondary and primary data. It should be capable of adaptation with a limited amount of effort either for publication (though not necessarily in a peer-reviewed journal) or for effective professional use (e.g. a marketing strategy that could actually be presented to the Board).100Suitable for publication or effective professional use, as above, in its submitted form, without significant adaptation.(100)Suitable for publication as a significant article in a peer-reviewed journal, or as a highly innovative professional document.(100) DEADLINE The deadline for this coursework is Thursday 8th July 2021 at 13.00 hrs (1 pm) UK time You need to submit ONLY an electronic copy via Turnitin by the deadline. Therefore, please ensure that you prepare your work for this form of submission (You can upload PDF files to Turnitin ONLY and it needs to be a single file – for the students who produce the presentation or reflective essay in different formats, they have to convert them accordingly). You are encouraged to submit your work as soon as possible. In order to save a PowerPoint presentation as PDF, complete with reader’s notes, please follow the following steps: 1. Open PowerPoint and navigate to the presentation file containing the notes you plan to convert to a PDF file. 2. Review your notes for completion and continuity. To spell-check your PowerPoint, open the first slide and click on “Spelling” at the top left side of the Proofing group on the Review tab. 3. Click “Save As” in the File tab to save. Choose “PowerPoint Presentation” from the Save As Type drop-down menu. 4. Click “Save As” again and this time select “PDF” from the drop-down menu. Select the “Options” button and click the “Publish What” pull-down and then select “Notes Pages.” 5. Choose from a range of options including which slides you wish to publish and what you want to include in the publication. These will determine the appearance of the final PDF file. Make your selections and click “OK” at the bottom of the box. 6. Complete your selection process by checking “Open file after publishing” and selecting the “Optimize for: ‘Standard’ and ‘Minimum Size’” choices. Click on “Save” next to the “Tools” button at the bottom of the box. Please note that the above process might vary in different version of PowerPoint! The electronic submission for this module is through TURNITIN, which has been embedded within the module’s Blackboard site. Anonymous Marking: Do NOT include your name or student number within the file name or anywhere within your submission. The submission will be subject to anonymous marking. Having logged into either Safeassign or TurnitIn the system will record your details anonymously and tutors will only see your name after the entire submission has been assessed and provisional marks have been released to all students at the same time. Please note TURNITIN checks your work for potential academic offences, so ensure you are very careful when referencing and quoting material. Please ensure when directly quoting that you use “quotation marks” and cite accordingly. You can only upload a single copy of your work to TURNITIN, so please do not submit drafts and ask for them to be removed at a later stage, although the possibility to override submissions could be explored. Please DO NOT email your work to the module team rather than submitting your work to TURNITIN. If you experience problems uploading your work to TURNITIN you need to email the module leader as soon as possible (before the deadline) and await instructions. FEEDBACK Feedback upon this assignment will be provided approximately fifteen working days following the submission date. An email will be also sent via Blackboard announcing when you can collect the assignment and feedback in person. Please do not email the lecturing staff directly asking for marks only. ACADEMIC REFERENCING When writing an essay, report or other assignment you will need to support your arguments by referring to published work such as books, journal or newspaper articles, government reports, dissertations and theses, and material from the Internet. It is expected that you use the Westminster Harvard referencing stylewithin this work; this includes sources for images, graphs and tables. You will need to give accurate references: To give credit to other authors’ concepts and ideasTo provide the reader (often the marker/examiner of the assignment) with evidence of the breadth and depth of your readingTo enable the readers of your work to locate the references easilyTo avoid being accused of plagiarism, an academic offence, which can lead to loss of marks, module failure or in severe cases exclusion from the University. ASSESSMENT OFFENCES Academic offences, including plagiarism, are treated very seriously in the Westminster Business School.  A student who is proven to have committed an academic offence may be placing his or her degree in jeopardy.  It is your responsibility as a student to make sure that you understand what constitutes an academic offence, and in particular, what plagiarism is and how to avoid it (See the University of Westminster Quality & Standards statement in your Module Handbook).  1 https://www.cityam.com/entertainment-sales-hit-7-8bn-as-streaming-growth-continues/ 2 https://www.theguardian.com/media/2021/jan/08/uk-lockdowns-fuel-record-year-for-home-entertainment-spending


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