BUSI1113 Introduction to Business Processes | My Assignment Tutor

BUSI1113 Introduction to Business Processes Assessment 2 Individual Workbook A. Essay (1200 words) – 50% Using secondary sources, research on the operations of Zara and two of its competitors. Write an essay on the topic: ‘Compare and discuss the advantages and disadvantages of vertical integration vs. outsourcing in fashion industry’. You have to give real-world examples, i.e. compare the practices of Zara and two of its competitors. You should accurately deploy key concepts or frameworks in your comparative study. For example, discuss transaction cost theory in the vertical integration decision. The evaluation should also be done on all key (internal and external) stages of the fashion value chain. You are recommended to draw and compare the full value chain of Zara and its competitors. Introduction Introduce the essay – explain briefly what it is about Zara’s supply chain: vertical integration Explain here how Zara operate their supply chain. They own and control their manufacturing and distribution capacity from their headquarters in northern Spain, where their factory also is Competitor models H&M and Gap are competitors. They operate outsourced supply chains from low cost manufacturers in the developing world (e.g. Bangladesh). This is in order to drive down costs. Comparison of models Both models have their advantages and disadvantages (list them; you will find information on this on moodle WEEK 37.) Conclusion Which is best? B. Reflective Report on Corporate Social Responsibility Debate (800 words) – 30% A CASE related to corporate social responsibility will be given on the date indicated in the Session Plan above. You will need to prepare for and conduct a debate/role play in the class on the date specified. You need to write a reflective report on your learning after the debate/role play. This report shall include an excellent and critical reflection on the theories and practices of CSR, in general. It shall then provide a coherent & well-presented Summary of the CASE, including the background of the CASE. You need to clearly articulate the key issues and dilemmas of the CASE. It shall set your reflective report firmly in context. You shall deploy suitable theories and frameworks pertaining to CSR in your analysis of the CASE and provide exceptionally creative synthesises of the CASE and offer some potential recommendations for enhancing good practices of CSR, in general. Introduction I will reflect on this experience using the Gibbs reflective cycle. I could not attend the event myself but discussed it with my tutor. Description of the experience The debate was a role play of a meeting between representatives of local government in India, representatives of Coca-Cola, NGO representatives and local farmers. Feelings and thoughts about the experience This was a very emotive situation as Coca-Cola were obviously exploiting water resources and polluting local water, causing trouble for local farmers. However, the factory did provide jobs for the local people. I was very conflicted by this dilemma. Evaluation of the experience, both good and bad Both sides of the argument made good cases. However, the local famers and the NGOs made the most compelling case. Analysis to make sense of the situation I used my knowledge of ethics to make an analytical judgement regarding this situation. The moral imperative was definitely with the farmers and the NGOs. Coca Cola were breaking the law and causing harm. No amount of economic impact could compensate for this. Conclusion about what you learned and what you could have done differently Ideally I would have participated in this debate, but illness preclude this. I hope to participate at the next opportunity. Action plan for how you would deal with similar situations in the future, or general changes you might find appropriate. I will familiarise myself with the brief so that I can be optimally prepared I will endeavour to see things from multiple perspectives C. Portfolio of 8 Weekly Seminar Reports – 20% (125 words + any charts/graphs/diagrams/tables per report) 1. Week 19: ATF Rotterdam In this seminar we discussed the operations of a dynamic audio equipment and events management company in the Netherlands. It was interesting to analysis how some activities were more profitable than others, but other activities had a more stable market. 2. Week 20: ATF Rotterdam (continued) We discussed and sketched out a supply network for ATF Rotterdam. 3. Week 21: Jaguar Motors In this seminar we discussed how Jaguar motors, a prestige brand, had deteriorated in performance. And how it was able to improve 4. Week 22: T4 Henry Ford of ophthalmology In this seminar we looked at how a Russian eye surgeon had built a successful business utilising the processes developed by Henry Ford over 100 years ago. The surgeon built a surgery production line and achieved economies of scale and scope. 5. Week 23: T5&6 Toyota Prius In this seminar we examined the Toyota Prius, a hybrid fuel car. We looked that how in spite of the high price it had become successful 6. Week 24: T5&6 Toyota Prius We continued our discussion of the Prius and how they were able to capitalise on a changing consumer environment to market their product. 7. Week 25: Hotel Brands We discussed three different Hotel brands and how they had been successful in different market segments: Hilton Hyatt Premier Inn 8. Week 26: Starbucks We discussed Starbucks coffee and how they had expanded too rapidly, and were declining in sales and profitability. We looked at how the company as trying to turn things around by trying to enter new markets. References


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