MKTG 732 International Marketing|World Events

Your final individual assignment (Assignment #2) is a research and analysis essay on one of the following topics:  The ongoing ‘Trade War’ between the US and China – Describe and discuss the history and key issues? How will the Biden administration change the US strategy and actions? How does this conflict impact Canada? Do political systems and world events impact international marketing? Consider the coup in Myanmar, the farmer protests in northern India, ransomware attacks, like the Colonial Pipeline and the sacking of the US Capitol on January 6th – cause/effect? Do they matter? If so – why? If not – why not?  Covid 19 is changing how the world does business on an international scale. What are the major challenges? What does a global recovery look like? What role will climate change action and vaccination passports play? 
tag Read less

Leave a Reply

Your email address will not be published. Required fields are marked *