• To think strategically about and analyse an organisation, its context and position, its long-term direction and viability, its capabilities, the effectiveness of its strategy, and its capacity to secure sustainable competitive advantage.
• To apply strategic management frameworks and tools to conduct strategic analysis, make appropriate strategic choices and implement effective strategies.
• To analyse strategy ethically and in proper regard to context, including its relation corporate social responsibility, international and diverse environments, multiple stakeholders and to internal relations and politics.
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